Hubspot

APRIL 13, 2021

While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you've seen large-scale event promotions. With early bird registration, you'll be able to gauge your audience's interest and your marketing tactics. Participate in content marketing.

Promotion 99

Promotion Banners Landing Pages Social Media 99

The Lead Agency

NOVEMBER 3, 2019

In fact, 64% of consumers use YouTube to review electronics before making a buying decision, and after watching a video, 73% of people complete a purchase. By incorporating influencer marketing into your current strategy, you can capture this considerable purchase intent.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

Excelsior Research

JUNE 1, 2021

Demand Generation Marketing It may be a process with multiple steps, it is a mixture of education and brand storytelling. It is showing your set of audience’s challenges that they’ll encounter during their course of labor, life, or otherwise and positions your brand as the answer. Digital Marketing. QUICK LINKS.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

Demand Generation Marketing Demand generation marketing is a process with multiple steps, it is a combination of education and brand storytelling. It is showing your set of audience’s challenges that they may encounter during their course of work, life, or otherwise and positions your brand as the answer. Digital Marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Vidyard

DECEMBER 28, 2016

Best YouTube Ad. Hotels.com is known for being quirky and humorous in all their ads, which is probably the exact reason they decided to have fun with the “Skip this Ad” button we’re all too familiar with on YouTube. The video below shows an example of what a YouTube viewer would experience. Hotels.com’s ‘Skip this Ad’.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Of course, the trick to a successful Valentine’s Day is not the day itself, but the relationship you’ve developed over time. This is a lot like lead nurturing – marketers develop relationships with leads long before they’re ready to buy. Make him/her laugh – send a meme or a funny YouTube clip. Digital Note Cost = $0.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. And of course, this means revenue. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. Event Marketing. Social Media Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Webbiquity

MARCH 22, 2022

For example, if you are currently only creating content for your blog, you can repurpose these posts to be promoted on: YouTube via video. Repurpose the content you create for events (live or virtual) into different formats: blog posts, audio, and video. a podcasting hub like Spotify or Apple Music by turning it into audio.

Examples 313

Examples Case Study Case Studies Content 313

Vidyard

AUGUST 15, 2014

Before the Event Below there are three types of videos you’ll want to consider creating and distributing about six weeks before your event. And of course, you put these branded videos on your existing YouTube channel or your start a special one for the event, embedding videos on your website. Walk and talk!

Event Marketing 70

Event Marketing Video Marketing Planning Conference 70

Marketing Insider Group

JANUARY 6, 2020

The conference speakers include some of the biggest marketing experts and thought leaders in the world of social media. B2B Marketing EXPO – London. Adobe Marketing Summit. The hands-on workshops and training courses cover subjects including analytics, PPC, and conversion rate optimization. March 25 – 26, London, UK.

Conference 56

Conference Marketing AI Work Management Marketing Management 56

Webbiquity

JANUARY 26, 2021

Of course, the Internet has changed a lot since then. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). . Email marketing (outbound, lead nurturing, customer communications).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

DECEMBER 1, 2020

Finally, keep in mind the primary goal of influencer marketing is expanding brand awareness , followed closely by establishing brand credibility or a positive image. Certainly, you can generate leads from this, and you should measure those of course; just don’t make lead gen the primary metric for success. None of those are good moves.

Enterprise Management 276

Enterprise Management B2B Marketing Work Management Marketing Management 276

Hubspot

OCTOBER 21, 2013

My goal was that everyone who was at the event was in at least one picture. After the event, we sent an email to guests telling them where they could find the collection of photos. We encouraged them to download the pictures and, of course, share them with the MotoX hashtag. Give them a try for your next event.

Work Management 28

Work Management Social Media Marketing Management Press 28

Single Grain

SEPTEMBER 26, 2023

Let’s take a look at the ways the Coca-Cola marketing strategy has shifted, and how that sidesteps culture wars, embraces AI and leans into event marketing. If you’re ready to level up your business growth, Single Grain’s marketing experts can help!?

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 52

SpotMe Blog

DECEMBER 20, 2021

Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That. Course/Class Format. Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That Includes and Leads up to Your Webinar. NFL Draft 2020: Industry Events Turned Into Webinars. a Must-Have.

Webinar Metrics 52

Webinar Metrics Practices Work Management Marketing Management 52

Contently

SEPTEMBER 12, 2019

Just as every class offered at a women’s college is partially a gender studies course, every company making money today is likely, at least in part, a technology company—unless you’re Dunder Mifflin. It researched what works on YouTube, and it paid off. What exactly is a technology company in 2019? But that makes sense.

Paid Content 167

Paid Content Paid Search Agency Companies Examples 167

Hubspot

MARCH 1, 2012

How Do You Integrate Your Offline and Online Marketing? With some inbound wisdom of course! On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Contently

SEPTEMBER 12, 2021

Just as every class offered at a women’s college is partially a gender studies course, every company making money today is likely, at least in part, a technology company—unless you’re Dunder Mifflin. It researched what works on YouTube, and it paid off. What exactly is a technology company these days? But that makes sense.

Paid Content 88

Paid Content Paid Search Agency Companies Examples 88

Brandpoint

MARCH 26, 2021

And, of course, this doesn’t represent the many social media posts, internal communications mentions, newsletter emails, blog posts, event invitations and other communications efforts that have come with this topic over the course of this content’s lifespan.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Hubspot

MAY 1, 2017

But how do you actually implement it into your marketing? Maybe your strategy is just to put a YouTube video embed on one of your blog posts or landing pages. Wistia also helps you prove the ROI of your video efforts by offering you video analytics and key metrics to fine-tune your video marketing efforts over time. Optimizely.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Single Grain

MAY 12, 2020

YouTube celebrities, athletes and influential entrepreneurs have been doing this for years. If you want to maximize the effect of event videos, trying shooting them live on social media (more on that below!): Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. Total cost? One cup of coffee.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

PureB2B

AUGUST 19, 2021

The following marketing channels should be used within the limits of your resources and for important events like announcements and product launches: Influencer marketing: Work with an influencer in your niche or a sector you are targeting. Video marketing: Produce YouTube videos or social videos.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Heinz Marketing

JULY 9, 2018

She is the Vice President of Marketing for Splash an event marketing technology company. If you look at episodes that came out one new one each week on the blog, you’ll find it there or you can find it on YouTube. One of my mentors who I’ve never met, of course, is Abraham Lincoln. Well, just start.

B2B Thought Leadership 43

B2B Thought Leadership Thought Leadership Work Management B2B Sales 43

PureB2B

AUGUST 19, 2021

The following marketing channels should be used within the limits of your resources and for important events like announcements and product launches: Influencer marketing: Work with an influencer in your niche or a sector you are targeting. Video marketing: Produce YouTube videos or social videos.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

KoMarketing Associates

MARCH 15, 2018

Another way that B2B marketers can continue to stay relevant is to embrace the latest in technology and explore new channels and content formats to better engage with target audiences. They have several different videos on their YouTube channel with millions of views. Live Video. Infographics.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

Single Grain

JULY 6, 2023

It might include a mix of traditional advertising, social media marketing, email marketing, event marketing, and more. 4) Craft Your Key Messages Your next task is to come up with a compelling marketing message that tells your audience what you want them to do and how they’ll benefit from doing it.

Promotion 52

Promotion Planning Examples SWOT 52

Envy

MARCH 31, 2020

Impact on field marketing. Over 35% of marketers have diverted their budgets from field marketing up to, and including, Q3 of 2020; 32% have cancelled events altogether in 2020. And of course, the next question relates to whether there are plans to shift the budget from field marketing to other areas.

Enterprise Management 108

Enterprise Management B2B Marketing Work Management Planning 108

Webbiquity

JULY 26, 2010

Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Attendify

OCTOBER 23, 2019

I like that it’s bridging the gap between event marketing and digital marketing. Speaking of which, what should an association be looking for in terms of website or web chat technology for their pre-event marketing? In fact, I had a client who went out to bid event apps, and needed something complex.

Features 44

Features Marketing AI Marketing Automation Services Budget Programs 44

Envy

MARCH 31, 2020

Impact on field marketing. Over 35% of marketers have diverted their budgets from field marketing up to, and including, Q3 of 2020; 32% have cancelled events altogether in 2020. And of course, the next question relates to whether there are plans to shift the budget from field marketing to other areas.

Enterprise Management 77

Enterprise Management B2B Marketing Work Management Planning 77

Webbiquity

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). 9 new rules for YouTube marketing by iMedia Connection.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

SpotMe Blog

MAY 4, 2021

Consider exclusive networking sessions or one-on-ones with experts in the industry, special entertainment opportunities, early access to sessions or VIP-only sessions, vouchers for food or entertainment in the area, and, of course, plenty of gifts and swag. Check out Using Event Marketing to Drive Growth in 2021. Description.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Hubspot

JULY 24, 2014

It also includes an awesome infographic -- of course, we have templates for that, too! Video marketing presents several opportunities for promoting your event, too. Use snippets from the previous year, compile them into a ‘Highlights from last year’ video, and embed it on your event website or upload it to YouTube.

FAQ 28

FAQ Clickthrough Landing Pages Template 28

Single Grain

DECEMBER 27, 2019

Of course, none of these big podcast platforms will be lying down in 2020, so while Spotify seeks to win the hearts of Gen Z and Millennials, rival platforms will be pushing out more audio content and finding new ways to innovate and attract larger audiences. Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Janine Popick. janinepopick. Padmasree Warrior.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Janine Popick. janinepopick. Padmasree Warrior.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Martech Advisor

JANUARY 22, 2020

Plan your video marketing initiative around one main platform, with the other platforms revolving around it. For example, you can use YouTube or IGTV to upload long-form content and Facebook, Twitter, and Instagram to post nuggets of the main video. Create Email Courses. Example of How Buffer Created Multiple Email Courses.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104