KoMarketing Associates

APRIL 19, 2018

There are, of course, many different ways to approach a content audit. I’m going to discuss one method that directly relates to keyword ranking. Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. Identify Priority Keywords.

SEO 149

SEO Top of Funnel SERP B2B 149

Moz

FEBRUARY 20, 2020

Posted by randfish You don't want to try to rank for every one of your competitors' keywords. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

Keywords 81

Keywords Click Rate Funnel Advertising Lead Scoring 81

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

ClearVoice

AUGUST 6, 2021

In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. What are in-depth articles? Click To Tweet.

Google 98

Google SERP SEO Domain 98

Moz

FEBRUARY 12, 2019

The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features , the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects.

Keywords 60

Keywords Intent SERP Ad Building 60

Conductor

MARCH 29, 2022

For this analysis, we analyzed 16 eCommerce domains within Google Analytics. We selected these domains to be representative of the full breadth of the eCommerce industry, ranging from direct-to-consumer brands (like Casper) to brand-agnostic retailers (like Mattress Firm). Methodology. eCommerce Traffic Trends: The End of the Boom?

eCommerce 115

eCommerce Paid Content Features Trends 115

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. Keyword monthly search volume — Keyword monthly search volume is representative of the number of searches a keyword has over the course of a month.

SEO 100

SEO SERP Buyer's Journey Lead Scoring 100

Contently

SEPTEMBER 19, 2023

The new feature is part of Google’s ongoing efforts to shift its search algorithm away from a strict focus on keywords and toward a more nuanced understanding of search intent. But doesn’t Google already provide links to this type of content in search engine results pages (SERPs)? Not exactly.

Marketing AI 78

Marketing AI Google Marketing & Strategy SERP 78

Moz

SEPTEMBER 7, 2020

Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. Below you can see one of the clearest examples of a core update.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. These descriptions provide what keywords to rank products for in SERPs. Identical content fights for SERP positions. If you can fit in a keyword, do so.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs? Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Parse.ly

FEBRUARY 11, 2022

Of course, certain CTAs and links will perform better in different places on your site and in your content. . Ignite Visibility’s findings also reveal that 50% of clicks on search engine results pages (SERPs) derive from the top three search results. . Source: Realtor.com. How to evaluate your content’s SEO.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. These descriptions provide what keywords to rank products for in SERPs. Identical content fights for SERP positions. If you can fit in a keyword, do so.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Martech

MAY 11, 2022

To have the best chance, marketers need to: Know what consumers are searching for Be able to identify patterns in those searches, including prominent keywords Understand external factors, including competitiveness for the most valuable searches and mitigating influences like geography, seasonality, and the impact of world events.

SEO 85

SEO Paid Search Agency Marketing & Strategy Content 85

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. Image packs happen to be another valuable piece of real-estate on SERP. Knowledge Panels.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Content Marketing Institute

OCTOBER 22, 2018

You also can use Keywords Everywhere , a free Chrome extension, for search volume and costs per click. Keyword search volume. The keyword search volume metric refers to the number of searches performed for a keyword within a time frame – how many times people search “Formula 1” on Google in a month? Image source.

Lead Scoring 89

Lead Scoring Lead Ranking Domain SERP 89

Conductor

DECEMBER 9, 2019

It’s no longer enough to be first on the SERP—you also need to make a good first impression. The same principles you use to rank higher on the SERP can be used to foreground your brand’s positive attributes and help manage your online reputation. Consumers value brand reputation more than ever before. How do you manage your reputation?

Work Management 93

Work Management SEO SERP PR 93

Conductor

JUNE 29, 2021

Instead of using SEO techniques of the past like keyword stuffing, or machine-generated answers, the best SEO practice is–what, to some extent, it’s always been–original content that speaks to humans. This may differ depending on industry, topic, and of course broader cultural trends. But speaking to humans is hard.

Social Media 83

Social Media Traffic Marketing AI Organization 83

Anyword

AUGUST 18, 2022

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. What are the top three to four keywords I want to optimize? Your Core Keywords.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Moz

AUGUST 20, 2019

Domain Authority 2.0. Moz’s Domain Authority (DA) metric has served the SEO industry for years as one such method of measurement. You can use DA to identify the growth of your own site over time, understand the strength of your website against competitors, determine the difficulty to rank on a particular SERP, and much more.

Features 46

Features SERP Ideal Customer Profiles Keywords 46

Zoominfo

FEBRUARY 25, 2021

When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns. Nurturing prospects with an array of content that creates trust, authority and, of course, more behavioral engagement that (hopefully) accumulates to qualification. Customer Referrals.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Navigate the Channel

NOVEMBER 17, 2021

Of course, you don’t want to just sit down and create a bunch of different pages with the same content across multiple spots on your website. Not only does this appeal to your regional clientele, but it also makes it easier to rank for local SEO factors and non-English keywords, too. Keyword Stuffing Pages.

Business 65

Business Paid Search Agency Landing Pages Domain 65

Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Of course, there will be problems: just like with ChatGPT, some of Google’s generative AI search answers are going to be hallucinations. It’s a problem. It’s like ChatGPT for the internet: you ask a question and get an answer.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Moz

NOVEMBER 27, 2018

They are, of course, right in their protestations and, to their credit, and unfortunate number of times it seems that those conducting the correlation studies have forgotten this simple aphorism. We've been able to rule out many types of potential factors — like keyword density and the meta keywords tag — using correlation studies.

Lead Ranking 51

Lead Ranking Correlation Lead Scoring SERP 51

BenchmarkONE

JANUARY 21, 2019

Here are just a few of the things you can do with this powerful set of tools: Discover which keywords you’re ranking (or not ranking) for. See which pages are getting the most clicks, which ones are turning up in top positions in search results (SERPs), which terms are generating the most impressions, and the CPC for different keywords.

Google 76

Google Marketing Analytics Tools CPC Cost Per Click 76

Kevin Indig

MARCH 18, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Beautiful site aesthetics can make the experience memorable for users, which impacts brand returning traffic , brand searches and SERP CTR, even for commodity content. This is the power of Ahrefs Webmaster Tools!

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

Hubspot

MAY 30, 2019

Build a keyword strategy based on your research. Here are a few ways marketers could go wrong with PPC management: Coming up with keywords on the fly without doing prior research. Not adding "negative keywords" or monitoring campaigns to avoid wasted spend. Unless, of course, you're running a fruit stand named after me.

PPC 101

PPC Template Work Management Marketing Management 101

Zoominfo

FEBRUARY 25, 2021

When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns. Nurturing prospects with an array of content that creates trust, authority and, of course, more behavioral engagement that (hopefully) accumulates to qualification.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

seo.co

JANUARY 29, 2021

This is true whether or not that site has high or low domain authority. Improved SEO Exposure & Keyword Rankings Increases . Do your relevant keywords continue to rise in the SERPs, like this? Do your relevant keywords continue to rise in the SERPs, like this? What Services Do They Offer?

Blogger 72

Blogger Outreach Service Advertising Agencies 72

SugarCRM

OCTOBER 8, 2015

SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). For example, think about keywords.

SEO 50

SEO PageRank Lead Scoring Lead Ranking 50

Sana Commerce

MAY 17, 2023

Strengthens your brand : Appearing in the first spots of search engine results pages (SERPs) means the content you provide is considered trustworthy and high-quality by search engines. These personas will give you a good starting point for keyword research. Your keyword research doesn’t have to be limited to search engines.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. Of course, the more I used it, the less confusing it became. Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet).

Marketing Analytics Tools 99

Marketing Analytics Tools Google CTR Domain 99

Moz

AUGUST 6, 2020

The wrong domain or URL. A site maybe you change domains or maybe you move a page and that old page of that old domain is still listed in your ranking tracker. If there's been a page update, a domain update, check to make sure that you've updated your rank tracker. SERP landscape. So just check that.

Best Practices 73

Best Practices Domain Paid Search Agency Eye-Tracking 73

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. Types of Domain Structure. There are essentially three choices for setting up your international domain architecture: 1. com" (or ".org,"

SEO 99

SEO Marketing Websites Optimization Domain 99

Marketing Insider Group

SEPTEMBER 7, 2021

It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). Keyword best practices have changed, but they remain an important SEO factor. The really valuable thing about RankBrain is that it eliminates keyword-stuffed content from SERP top results.

Google 362

Google PageRank SERP Clickthrough 362