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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

This leaves room for adjustments, introducing new initiatives, and keeping a flexible budget. This can help you fill gaps and cost-effectively strengthen your team. You can avoid committing to long-term hires that involve onboarding and training. One key strategy is planning for a shorter term than you have in the past.

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Building Your Revenue Systems Landscape for Operational Efficiency

SmartBug Media

Starting Too Late If you get started too late, you may have to extend the platform contract if something new comes up—costing more money and potentially resulting in duplicate platforms running at the same time if you start shutting the system down, only for someone to raise their hand and say they still need it. Take CRMs, for instance.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Familiarize your team with this protocol by co-creating HIPAA compliance training programs that feature social media education.

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The Ultimate Guide to Operations Productivity: What It Is and How to Measure It

Hubspot

If a manufacturing facility is able to produce $12,000 worth of product using inputs such as machinery, and labor costs that equal $6,000, the productivity output would equal two. When you think of training, think of the return on investment (ROI). Total Productivity = Total Output / Total Input = $12,000 / $6,000 = 2.0.

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B2B Marketers—Meet Your New BFF: How AI Writing Is Changing the Game

Metadata

Their most pressing question right now: How will AI impact my job? Let’s address the elephant in the room and punt it as far away as possible: Marketers, your jobs are safe. Train the AI: Maximizing the value of AI writing tools requires time, patience, and a commitment to training the technology. She’s spot on.

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Interactive vs static content: Why dynamic experiences increase engagement

Velocity Partners

But, MADE.com had an app with an AR feature, that realistically visualized how a bookcase I wanted would fit in my living room (next to my favorite Hoji frog art print and the yellow mid-century modern chair I thrifted). Interactivity that doesn’t cost your whole quarterly budget Let’s be real: you probably don’t need to build an AR tool.

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How to improve sales performance and drive success 

Sana Commerce

Tip #3: Train and develop your sales team This might seem obvious, but invest in ongoing training and development for your sales team. Training should cover product knowledge, sales techniques, objection handling, and customer relationship management. Press play! Listen to our episode on scaling successfully.