Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 142

Lead Ranking Forrester Lead Scoring Cross-Selling 142

Sana Commerce

AUGUST 15, 2022

E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. How to calculate your e-commerce costs. Influential factors for e-commerce costs.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. How to calculate your e-commerce costs. Influential factors for e-commerce costs.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. AI Priorities and Plans.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Biznology

MAY 31, 2017

Video is a relatively high-cost medium, but the relationship between length and cost is not linear. Some “scenes” are more elaborate, and therefore cost more to make. A talking head can talk for hours without significantly increasing production cost. Of course, cost still depends on the style and the content.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. of these extremely tactical takeaways. Check out the report here !

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Vidyard

SEPTEMBER 13, 2016

And nobody understands this better than Forrester. In their latest report, Forrester breaks down why B2B brands need to move from channel-centric to customer-centric marketing, and focus on customer outcomes, not on feature stories. Get the Report. Turn B2B Marketing into a Customer-Obsessed Organization. Get the Report.

Forrester 50

Forrester Press B2B Sales Paid Search Agency 50

Biznology

FEBRUARY 23, 2018

Plus, as product development cycles get shorter and shorter, companies are learning that the only way to create differentiation between themselves and their competition is to concentrate on the holistic customer experience. Whichever structure companies choose, alignment among sales, product, marketing, and success is vital.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Marketing Insider Group

JULY 29, 2020

Take your revenues, divide your costs to produce and distribute, slap the resulting percentage in your slide deck, and show off at the next quarterly meeting. Divide those numbers by your costs, and you have one solid metric for content ROI. New customers cost big bucks to acquire. New customers cost big bucks to acquire.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. Visiting specific product pages on your website. Attending webinars or events.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. According to Forrester research, a one-point improvement in CX Index score can be worth $22.5 Forrester says its because businesses lost their customer focus. The overall CX Index score fell from 72 in 2021 to 71.3

Forrester 110

Forrester Verticals Business Case Studies 110

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. a ZoomInfo partner.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs. Forrester research tells us that executive buyers look at an average of 17 pieces of content before signing a contract.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” Here are some useful links: about | services.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. Focus on financial upsides.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Adobe Experience Cloud Blog

JULY 22, 2021

Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. Sometimes not investing in the right tools can cost you a lot more in the end. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain?

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Outreach

FEBRUARY 26, 2020

And, with the average iPhone costing several hundred dollars each release cycle, it can be difficult to determine the payback period for a new phone. Based on Forrester’s direct interviews with Outreach customers, the research report details how our platform greatly accelerates: Sales productivity.

Forrester 52

Forrester Outreach ROI Cost 52

Marketing Insider Group

MARCH 2, 2020

But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. A Forrester and FocusVision study found that the way consumers feel is 1.5 For example, reviews are a critical element that many customers seek when deciding to buy a product.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Marketing Insider Group

DECEMBER 8, 2020

The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle. People shop for services and products differently, even in the B2B realm. trillion in the U.S. trillion in the U.S.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Sprout Social

FEBRUARY 28, 2024

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. Social data is a source of truth that will help your company refine product development, strengthen your employer brand and recruit top talent—while directly driving revenue.

Social Media 103

Social Media Work Management Marketing Management Media 103

Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. Marketing and innovation produce results; all the rest are costs. The aim of Marketing is to know and understand the customer so well the product or service fits him and sells itself.”. Being customer-centric as a company and in your Marketing is not optional.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Conductor

MARCH 31, 2020

For their Total Economic Impact Report , Forrester interviewed Conductor customers and found that SEO efforts helped build overall team efficiency across PPC and content marketing, and also informed other business decisions. SEO and Content Marketing. So why is SEO important in digital marketing?

Cost Per Click 114

Cost Per Click SEO Paid Search Agency Forrester 114

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. He says (in summary): “It’s because their needs outgrow system capabilities.”. What can be improved? Plenty.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

SmartBrief - Marketing

JULY 25, 2023

Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. In contrast, less than 15% of the marketing leaders surveyed by Forrester said they planned to cut their marketing technology budget or social media marketing spend. CMOs are caught between a rock and a hard place.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. AI Priorities and Plans.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Martech

JANUARY 26, 2022

According to McKinsey , the future of work is hybrid, and Forrester dubbed 2022 the “year to be bold” as demands only grow stronger. The cost of ineffective communication: Overcome the growing business impact of poor communication to adapt and scale. This will lead to a far higher bar in customer expectations to pay those prices.

Trends 93

Trends Customer Satisfaction Forrester Touchpoints 93

SugarCRM

APRIL 30, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Partner Portal. Why Partner With SalesFUSION. one_half_last].

Lead Generation 50

Lead Generation Cost Generation Advertising Agencies 50

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. For instance, an email triggered by a website visit to a specific product page could include personalized product information and recommendations. But ignoring MQL altogether is a costly mistake.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

FEBRUARY 6, 2024

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. Forrester says: Partnering with reputable providers with transparent data acquisition methods is crucial for ethical considerations. Who is OnlyB2B?

Intent Data 62

Intent Data Intent B2B Sales ROI 62