article thumbnail

Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg

It’s easy to see the correlation between data accuracy and sales efforts: If phone numbers are correct and link sales reps directly to their buyers, they can spend more time talking to likely prospects at the other end of the line, rather than shaking down a phone tree of gatekeepers. 300% more meetings booked. 4 times fewer wrong numbers.

ROI 224
article thumbnail

Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

Develop & Validate New Insights Say goodbye to brainstorming in the dark. AI algorithms can delve deeper into user actions, uncovering hidden patterns and correlations that traditional analysis might miss. sample size, image generation, content creation). Conversions, engagement, or something else?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fundamentals of Product Experimentation for Beginners

Convert

In the end, you’ll be able to use product experimentation to validate each step of the unending journey toward the better version of your product for your users. Before making any changes or launching a new product, it’s vital to validate assumptions and test hypotheses. Let’s get started!

Product 52
article thumbnail

Why content marketing complements (but doesn’t replace) link building

Biznology

A recent study conducted by Moz and BuzzSumo showed that there is actually no correlation between popular content (high number of social shares) and a high number of links. Across our total sample of 1m posts there was NO overall correlation of shares and links, implying people share and link for different reasons. BlockQuote).

article thumbnail

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Before we delve deeper into the metrics that will likely correlate with an increase in rankings in the age of user experience, it's worth noting that no search engine is an open book. This is a valid concern, but it also may be worth the risk. Search Engine Engagement Metrics. Video Content. times longer on a webpage.

article thumbnail

Forms Aren't Dead: The State of Email Lead Capture in 2019

Hubspot

Any survey you conduct is limited by the sample you can reach. In our case, we received 173 valid survey responses. Here are some quick statistics about our sample. Everyone in our sample works full-time and said they were “very” or at least “somewhat” involved in lead generation and lead capture efforts at their companies.

article thumbnail

B2B Marketing Research: What You Need to Know

Hinge Marketing

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. If qualitative research allows you to dive deep into a relatively small sample, quantitative research derives its power from volume. Chances are you’ve been mulling some of these questions, too.