Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. This unexpected boost on social correlated with an increase in sales by 2,800 units year over year. The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0.

Branding 109

Branding Brand Identity Communities Viral Marketing 109

Hubspot

JULY 24, 2020

As a marketer, it's something I can't really help. When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. To implement this model, you need to work through a few steps.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 95

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 82% of internet users use search (source: Search Engine Joural).

Social Media 80

Social Media SEO Media Youtube 80

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Directive Agency

MARCH 16, 2018

Today, we’re going to talk about B2B advertising insights for your funnel. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. Techniques that we can do today to help make sure you generate leads tomorrow. B2B Advertising: Top of the Funnel. YouTube ads.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Unbounce

MAY 27, 2021

The same goes for marketers. It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be. Enter Daniel Parscal, marketing specialist and PPC extraordinaire. In marketing terms, that conversion rate is a pretty epic feat. Kick-ass origin stories. Kinda—ahem— heroic.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Directive Agency

AUGUST 8, 2017

The reality is that unless you’re already one of the biggest, baddest brands out on the market, you’re probably not going to rank on the first page. You just need to change your B2B marketing strategy. Search engine marketing is more than just organic traffic. Take another approach with your B2B marketing strategy.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Contently

MAY 11, 2016

“Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. Basically, as long as the content remained under the umbrella of State Farm’s campaigns like “Better State of Living” and “Like a Good Neighbor,” it was doable. .” They just want good content.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. Content marketing dominates. By using paid content distribution ?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. created and the number of users posting your content.

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79

Moz

APRIL 18, 2019

We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building. So we've discussed sort of how search engines rank pages based on the value they provide to users. Why are links important to SEO?

Link Building 68

Link Building SEO PageRank Ad Building 68

Brandwatch Marketing

SEPTEMBER 21, 2022

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. social media accounts , brands often have accounts on several networks.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

Contently

OCTOBER 27, 2016

million YouTube views. Once Babbel found Matthew had a twin brother —they speak 20 languages combined—the company knew it had a special source of content. The subliminal message driving Babbel’s content strategy is: This could be you. One assists content discovery while the other sparks intrigue in a particular culture.

Video Marketing 60

Video Marketing Marketing & Strategy Youtube Content 60

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. In many cases, your screen can also be covered with a Google Shopping ad. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps.

Case Studies 73

Case Studies Case Study Studies SEO 73

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

accelerate agency

SEPTEMBER 10, 2021

Generating leads. Step one in any sales process is to generate leads. For your SaaS product, most of your leads will be generated online, as anyone searching for a SaaS solution will go there first. The best ways to generate leads online will be through the following sources: Social networks. Online ads.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Content Standard

OCTOBER 22, 2016

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. ” Technology is great —but it will never replace a marketer’s intuition.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Brandwatch Marketing

FEBRUARY 2, 2019

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. social media accounts , brands often have accounts on several networks.

Paid Social Agency 113

Paid Social Agency Social Media Analytics Tools 113

Hubspot

FEBRUARY 6, 2018

In other words, Thomas Edison’s creativity likely has a direct correlation to the size of his patent list. An awesome YouTube channel needs a consistent stream of content. The stressors that were seen as constructive and challenging to an employee’s goals and development had a direct link to idea generation.

Creativity 78

Creativity Case Studies Paid Search Agency Bandwidth 78

Webbiquity

JANUARY 26, 2021

The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Heinz Marketing

APRIL 28, 2022

By Carly Bauer , Marketing Consultant at Heinz Marketing. Since starting with Heinz Marketing a little over a year ago, I have been continuously exposed and tasked with different areas of social media marketing, from organic content to paid ads on various platforms.

Ideal Customer Profiles 114

Ideal Customer Profiles Social Media Media Twitter 114

Moz

JANUARY 28, 2019

You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Hubspot

SEPTEMBER 21, 2016

This approach shouldn't change , but as consumer habits evolve, marketers and salespeople must adapt to better connect with and help their prospects and customers. To better understand how consumers are changing, we collected data from 4,500 marketers and salespeople from around the globe, resulting in the 2016 State of Inbound report.

Stats 28

Stats Inbound Marketing Lead Scoring Lead Ranking 28

KoMarketing Associates

AUGUST 20, 2019

Marketing has changed significantly in the past years. Business to Business (B2B) companies have not escaped from the shift in marketing trends. From reaching your target audience to achieving your marketing goals there is a lot to consider in the rapidly evolving B2B marketing segment. Source: Getty Images.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. pages were visited.

Statistics 140

Statistics Linkedin Paid Content B2B Thought Leadership 140

Brightedge

FEBRUARY 25, 2022

Social media metrics like engagement, reach, audience growth, and many others are essential for measuring and improving the effectiveness of your marketing campaigns. They are relevant to all outcomes, whether you’re generating new customers, deepening engagement with your existing followers, or simply building brand awareness.

Social Media 96

Social Media Cost Per Click Media CTR 96

Outgrow

MARCH 27, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Ryan Steinolfson for our monthly podcast – ‘ Marketer of the Month ’! Describes the ideal client as someone willing to invest, increase budgets, and actively participate in the marketing process. An upcoming marketing trend is __. Conversational AI.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Outgrow

MARCH 27, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Ryan Steinolfson for our monthly podcast – ‘ Marketer of the Month ’! Describes the ideal client as someone willing to invest, increase budgets, and actively participate in the marketing process. An upcoming marketing trend is __. Conversational AI.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Metadata

DECEMBER 3, 2020

You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. I’ve been doing B2B marketing for longer than I’d like to admit. Guillaume Cabane: Sure.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. I’ve been doing B2B marketing for longer than I’d like to admit. Guillaume Cabane: Sure.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video. And not just on social media, either. 1) Figure Out Your Audience.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Martech Advisor

AUGUST 29, 2019

“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.” ” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

nDash

JUNE 23, 2021

Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Valasys

JULY 6, 2020

The debates over customer retention and acquisition marketing have always been contentious for the business fraternity. Read more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). Read more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Brightedge

JUNE 16, 2022

Search for guides about measuring the success of your search engine optimization (SEO) strategy and you’ll be met with an array of what are, in effect, glossaries—lists of metrics and accompanying definitions. They generate reports over specified periods of weeks and months and on a daily basis. SEE HOW BRIGHTEDGE CAN HELP YOU.

SEO 59

SEO Enterprise Management Lead Ranking Tools 59