Optinmonster

AUGUST 2, 2023

90% say video marketing has helped them generate leads. While foundational metrics like sales and customer retention might be overshadowed in video marketing, it’s possibly because they’re tough to correlate and measure compared to direct metrics like views and likes. 87% say video marketing has helped them increase sales.

Statistics 88

Statistics Video Marketing Planning Allocation 88

SocialPilot

MARCH 11, 2024

Not just it, using machine learning algorithms, these AI tools can help you identify trends, patterns, and correlations within the data, allowing marketers to gain deeper insights into campaign performance. AI influencers are virtual influencers created using artificial intelligence and computer-generated imagery.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. More importantly, they also found that increased blog traffic had a direct correlation to the number of leads generated each month. Some of those strategies still work toward the same end goal. Add more researchable information.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

ScanmarQED

FEBRUARY 27, 2024

Many of the biggest platforms, like Meta, YouTube, SnapChat, TikTok and others, don’t provide any of this vital user-level information. The technology behind the Walled Garden platforms comprises data silos where data is generated within the platform making it hard to integrate with data from other external channels.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Tiecas

JANUARY 27, 2024

Lead generation: Blogs can be a powerful tool for lead generation. In turn, it will help generate better-quality leads and grow sales. One of the most effective channels for promotion is social media, such as LinkedIn and YouTube. This is how you can prove marketing ROI to higher-ups when it comes to budgets.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Sprout Social

NOVEMBER 29, 2021

On top of that, our data shows a positive correlation between time spent on social media and the likelihood of purchase based on familiarity with a brand. Consumers expect detailed product listings that make the most of a network’s capabilities by showcasing user-generated content, reviews, live video and more.

Buy 142

Buy Brand Identity Branding eCommerce 142

Hubspot

APRIL 22, 2020

Gen Z enters adulthood and gains more and more purchasing power, it's apparent that the age group is more hyper-connected to the internet than past generations. They're also noticing key generational behaviors that could change the way brands market to younger audiences.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Sprout Social

JANUARY 23, 2024

This unexpected boost on social correlated with an increase in sales by 2,800 units year over year. The campaign’s YouTube video received 282,000 views and their TikTok post received over 3.3 In another post, UPS reshared a user-generated video where a customer posted a sign asking their UPS driver to hide packages from their husband.

Brand Identity 108

Brand Identity Branding Communities Viral Marketing 108

Webbiquity

MAY 12, 2015

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. While doubling your search traffic from a YouTube video certainly isn’t guaranteed, the thumbnail appearing in the search results is more likely to capture the users’ attention than a standard search result.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Conductor

SEPTEMBER 9, 2021

Our AI engine generates on-demand lists of the top ranking subtopics and terms to incorporate into your copy for any topic, geared towards boosting your content to the top of the SERP. Simply enter a topic you want to write about into Content Guidance, and see the words and phrases that are most correlated with high-ranking content.

Features 59

Features SERP Correlation Content 59

Convince & Convert

JULY 28, 2013

It’s not a blog or a Facebook page or a YouTube channel. But there are other places to get this kind of customer insight too, and smart marketers like Sterling combine 1-1 insight generation with data analysis. Google Correlate is essentially Google Trends in reverse. PelletSmoking.com is a throwback.

Content Marketing 150

Content Marketing Correlation Work Management Content 150

Martech Advisor

DECEMBER 23, 2019

Just make sure that the landing page has messaging and a look that correlates with the ad or email. As far as what to post, a 2017 study of YouTube users found that 65% of respondents said they turn to YouTube to 'help me fix something,' 56% said to 'learn something new' and 57% said 'to be entertained.'

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

Excelsior Research

JANUARY 3, 2022

This collected data is the output generated by direct interaction with the audience. We generate this data from a second source. Greenbook: In the first half of 2017, 50 percent of candidates used the following statistics tools: Correlation. Demand Generation. Lead Generation. Market Research Guide. Regression.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Convince & Convert

MARCH 8, 2017

Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives. For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel. From a cold start, they now routinely generate more than 5,000 likes per photo.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Navigate the Channel

JUNE 14, 2021

Lead generation through social media is actually a lot easier than you might think. Find ones that best correlate to your target audience and focus your efforts there. YouTube: Demonstration videos and troubleshooting tips are always an excellent way to increase brand recognition and position your company as an industry leader.

Social Media 65

Social Media Ad Building Media FAQ 65

Metadata

JULY 21, 2022

High CPC: While Instagram may generate lots of clicks, it also has a higher CPC. Lead nurturing capabilities: LinkedIn’s Lead Accelerator feature goes beyond generating awareness and leads to help you better nurture your leads to drive conversions. YouTube is the world’s second-largest search engine and its third-most visited website.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Sprout Social

JUNE 26, 2023

To do this, NLP uses two other AI subtasks: natural language understanding (NLU) and natural language generation (NLG). These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Marketing AI 102

Marketing AI Ideal Customer Profiles Allocation Analysis 102

Convince & Convert

JUNE 16, 2014

link] For more of this series (and others) please subscribe to my YouTube channel. If you’re selling Steam Whistle beer and you have some sort of content execution, you don’t know necessarily who read this blog post and whether that generated beer sales. So, to some degree, it depends on the business. (to

Content Marketing 158

Content Marketing Paid Search Agency Planning Advertising Agencies 158

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. 28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon). 25% of Google searches come from YouTube in 2013; up from 17% in 2007 (source: comScore). #1, 22% say social media.

Social Media 80

Social Media SEO Media Youtube 80

Moz

APRIL 18, 2019

If you post a link to Twitter or to Facebook or to LinkedIn or to YouTube, they're going to carry this rel="nofollow,"saying I, YouTube, don't editorially endorse this website that this random user has uploaded a video about. Well, it's hard to get a link from YouTube. When you see a correlation of 0.25

Link Building 68

Link Building SEO PageRank Ad Building 68

Brightedge

MARCH 31, 2022

Tools like Data Cube and Site Report from BrightEdge allow you to track your rankings over time and correlate changes with new optimization strategies. It’s a tried-and-true hook for generating interest, and could not be farther from the truth with 74% of companies investing in SEO in 2021. Now, Onto the SEO Myths…. SEO Is Dead.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing SEO 105

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. Google and YouTube.) But my real concern was the Other Demand Generation group.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

markempa

DECEMBER 19, 2016

Not surprisingly, the Act-On team noticed a correlation with the level of engagement and downstream conversion. “We It’s ungated and published on YouTube and Twitter. How a technology company used its employees to generate quality content. Not so with video. We use the Vidyard platform for a video hub,” says Linda.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Webbiquity

DECEMBER 20, 2011

Ten YouTube Metrics. regular YouTube page, company channel, mobile device, etc.). • Total social media-generated visits to the company website. Lift in direct visits (an imprecise but correlated measure). Lift in branded search visits (another imprecise but correlated measure). . • Most popular posts.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Unbounce

MAY 27, 2021

Today, the company has shifted to digital distribution, joining the likes of Apple Music, Youtube, and Spotify. The main KPIs we’re looking at are traffic, lead generation, new accounts, and then ultimately revenue from ecommerce transactions.”. After more than 20 years in the business, independence still matters for CD Baby.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Marketing Insider Group

OCTOBER 6, 2015

94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). There is a correlation between effectiveness and the amount of budget allocated to content marketing. Instagram use, on the other hand, increased by 5% this year, from 24 to 29%.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. The math is pretty simple; there will be a direct correlation between the number of happy customers you have and your marketing performance in 2016.” – Dan Slagen , VP of Marketing at Crayon Co.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Outgrow

AUGUST 12, 2021

Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions. The need of the hour is interactive content. Why Do You Need It?

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Sprout Social

NOVEMBER 11, 2019

Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix. The reality, though?

Paid Search Agency 87

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 87

Webbiquity

AUGUST 27, 2013

of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9% Which social sites are most effective for B2B lead generation? The figures here are based on a small, but presumably representative sample of 10 B2B technology websites. The overall results—that social media drives 1.1%

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Contently

OCTOBER 27, 2016

million YouTube views. ” These videos, which each have hundreds of thousands of YouTube views, perform well on social channels, particularly Facebook, where Wood and his team can target the audience by location. million views on YouTube. ” The clip currently has over 6.6 million views and counting. A new life lived.

Video Marketing 60

Video Marketing Marketing & Strategy Youtube Content 60

Hubspot

JULY 24, 2020

The length of the contract is one year and includes a bundle of services that correlate, such as monthly analytics reporting. Essentially, this form of word-of-mouth marketing helps you generate leads. That way, you're being proactive about lead generation. The post announces popular gaming YouTuber, lilsimsie, as an ambassador.

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 93

Hubspot

MARCH 14, 2017

Ultimately, the data reveals video on a page correlates with more time spent on that page. Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos. YouTube is free, and it has over 1 billion users. For famous vloggers like Casey Neistat , YouTube makes perfect sense.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

LeadSquared

MARCH 31, 2017

I know, I know…now it’s everywhere – digital marketing is taught as a course in MBA programs, there are multiple certification programs, several tutorials available for self-starters, and people are overall more informed about it as an advertising option, and as a lead generation channel. Google AdWords…whaaaat?

Adwords 52

Adwords Paid Search Agency Google Ads 52

Directive Agency

MARCH 16, 2018

Techniques that we can do today to help make sure you generate leads tomorrow. You look at both channels and say: “Which one is generating more opportunities? If one isn’t generating at least 10 opportunities a month at this cost per opportunity, then we’re going to shut it off!” YouTube ads.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Exo B2B

FEBRUARY 26, 2019

Another study from Altimeter shows that product-oriented content (29%) ranks above any other type of content, including thought leadership content (25%), branded content (18%), or enterprise-focused content (17%) that aim at generating transparence and loyalty. You’re still in doubt?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Huptech Web

AUGUST 11, 2023

Is my goal to generate leads and conversions for my offline business? The correlation of the keywords you use in your content with the search objectives of your target audience is referred to as keyword relevance. KeywordTool.io: Generates keyword suggestions from Google, YouTube, Bing, Amazon, and more.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52