BenchmarkONE

APRIL 8, 2020

Hundreds, perhaps even thousands of sites, are fighting it out for the same keywords. You need to determine your goals, such as increased traffic, more leads, and higher conversion, and translate them into KPIs. They are also in a good position to document your content creation processes. Stick to autonomy.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Hinge Marketing

FEBRUARY 16, 2023

A well-designed website can increase brand credibility, generate leads, and ultimately drive revenue growth. Download the Lead Generating Website Guide 10 Ways a High-Performance Website Generates ROI Any business leader and marketing team looking to invest in a new website will surely be thinking in terms of return on investment (ROI).

CMS Development 121

CMS Development Cost Marketing Websites B2B 121

Tomorrow People

APRIL 25, 2012

Is copywriting really dying? A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. The rise of content has made copywriting even more of a priority. So, on the surface of it, copywriting seems alive and well.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

ClearVoice

JUNE 11, 2020

When you hear about transcription services, you probably think of writers needing phone interviews morphed into text documents. Rev provided English captions, Spanish subtitles and document translations to give each Home Depot team member equal access to the educational materials. Rev: Customer story with Home Depot.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Pam Didner

AUGUST 12, 2019

It’s an essential document to guide creation of creative briefs, content, and sales training. Please bear in mind: Messaging is NOT copywriting. Essentially, messaging is the prelude to content creation and copywriting. The messaging framework provides guidance for content creators, copywriters, and designers.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Martech

MARCH 13, 2023

In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter. You might think it’s a lot of work to write the lead — you’re right. To do this, head to Documents in Boss Mode (find it in Templates ).

Marketing AI 77

Marketing AI AIDA Marketing Analytics Tools Template 77

ClearVoice

NOVEMBER 7, 2019

You can turn any SEO keyword into content gold. Here’s the deal : Lang says because most companies are used to seeing proposals, they are more likely to be impressed with a writer who provides a document they can share, rather than email. Or used this social networking site as a source of leads? Stay active within the community.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

nDash

DECEMBER 14, 2020

I’ve written articles that have attracted millions of unique visitors to Fortune 500 companies, grown pageviews +607% over the course of just 10 months, and lead a team to lift organic traffic +390% in one year. I’m an expert in keywording, Google Analytics, and SEO, and I refuse to stop learning how to improve. Computer software .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

ClearVoice

DECEMBER 5, 2019

The role could be editor, copywriter, or ghostwriter. You can link your online work, but you can also upload documents, PDFs, magazine articles, and more if you have those samples. You could even do some keyword research. Now, ClearVoice has added a new vetted leads feature to your CV Portfolio page. Content Types.

Ideal Customer Profiles 87

Ideal Customer Profiles Sample Network Marketing Social Media 87

Optinmonster

SEPTEMBER 2, 2020

The web copy leads your eyes down to the call to action, Get OptinMonster Now. But most importantly, it needs to lead to a powerful call to action button: The image above is from a popup campaign built with OptinMonster in under 10 minutes. Some professional copywriters struggle with writing good calls to action every day.

Examples 125

Examples Click Rate Social Media Copywriting 125

ClearVoice

MARCH 26, 2020

Branding guidelines, created by a branding agency, are a cornerstone document within a content marketing strategy that fuels your content plan — and resulting content assets. A content marketing agency can help you document your content strategy, put a content plan in place, and oversee a team of creatives for your content production.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Content Standard

DECEMBER 6, 2023

Beyond this, simply reviewing the report can get your copywriters closer to “fluency”—helping them infuse keywords and terminology that instills trust with readers. It might even be worth including a few words and phrases in your formal style guide to make sure each piece of content hits specific notes.

Work Management 52

Work Management Marketing Management Vendors Research 52

SmartBug Media

APRIL 7, 2020

Many plagiarism incidents have occurred because the writer pasted info from another source for reference and then, either intentionally or accidentally, didn’t delete it from the document. With external sources, don’t even risk pasting someone else’s words into your document (unless, of course, they’re properly quoted and cited).

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

Ambal's Amusings

AUGUST 5, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Generating More Leads with Video White Papers. He is also the author of the White Paper Pundit blog. Twitter janiceking.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Trade Press Services

APRIL 15, 2024

Effective website copy can transform visitors into leads and leads into customers. Despite its power to convert, website copywriting is often overlooked for other website elements such as design, navigation, user experience , and SEO. Highlight keywords and phrases with bold type. Make It Scannable. Use subheads.

Marketing Websites 86

Marketing Websites Tips Copywriting Peer-to-peer 86

Ambal's Amusings

JANUARY 31, 2011

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

DECEMBER 3, 2009

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Hubspot

MARCH 29, 2018

Black hat techniques include keyword stuffing, cloaking, and using private link networks. It can lead to being wiped completely from search results or gaining a lower position. Keyword Stuffing. Adding multiple variations of keywords where they add no value creates a bad experience for users. Black Hat Techniques in SEO.

SEO 76

SEO PageRank CAN-SPAM Ad Exchange 76

Directive Agency

AUGUST 8, 2017

Keyword rankings used to be more important than they are today. For example, the Wall Street Journal got access to an FTC document that explained the following: “The (search engine result page) ranking itself is affected by the click data. They think that’s what’s driving the most traffic and leads over the past month or so.

CTR 40

CTR SERP Activities Google 40

Scoop.it

DECEMBER 21, 2021

To learn about search intent of user queries, you have to first do some research around what appears in search results once you type the keyword you choose. If you are writing an article with a keyword invoice template, articles describing what an invoice template is are simply not there. Do some keyword research. LSI keywords.

Lead Scoring 119

Lead Scoring Lead Ranking Copywriting SEO 119

Ambal's Amusings

NOVEMBER 5, 2009

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org.

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

FEBRUARY 4, 2010

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. "If you accept the premise that a white paper is an educational document, then assign a minimum of six pages to properly execute that task” Jonathan Kantor's Bio. Blog WritingWhitePapers Twitter Mike_Stelzner.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

SmartBug Media

JANUARY 29, 2021

Why Is Web Copywriting Important? In the steps below, we go over web copywriting best practices, explaining how to prepare a copy deck, apply keyword research, and follow the word count guidance of your website wireframes or templates. Sometimes, the placement copy will be actual guidance content for the copywriter.

Copywriting 98

Copywriting Marketing Websites Design Template 98

Martech

MARCH 19, 2024

What is a lead?” Unfortunately, our copywriters at that time could not provide this. This approach helped increase conversions on our blog from a dozen organic leads with zero conversions to 170+ leads and up to 10 deals monthly. We realized our blog drove visitors but not conversions. Who is an SDR?”

Top of Funnel 122

Top of Funnel Ideal Customer Profiles B2B Paid Search Agency 122

SmartBug Media

NOVEMBER 19, 2018

Whether you write it yourself or you work with a copywriter or freelancer, making sure the project flows smoothly is important. Here’s how to crush your copywriting project. The best way to prepare yourself or your writer for a copywriting project is to create an outline or creative brief. Keywords for SEO purposes.

Copywriting 88

Copywriting Case Study Case Studies Eye-Tracking 88

Single Grain

MAY 23, 2023

Google Ads have been proven to help improve online visibility and brand recognition, drive qualified leads, and achieve a high ROI. Are you tracking the success of your ads beyond the initial click-through to see how the leads, sales, or traffic they generate contribute to your primary business objectives?

Enterprise Management 52

Enterprise Management ROAS Budget Programs Paid Search Agency 52

ClearVoice

APRIL 2, 2020

As you scale your content production, hiring freelancers to inform and execute the tasks your team doesn’t have the bandwidth for means you’re able to reach more goals, generate better-qualified leads and close those lingering sales. Copywriter. But, who should you hire? What types of freelancers can help? Technical writer.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Content Standard

MARCH 7, 2023

As an SEO content strategist, consultant, and copywriter, I wanted to find out what this means for brand marketers and content creation. And instead of bidding on keywords, will there be a shift to bidding on exact queries or AI prompts? A Morning Consult survey of 2,200+ U.S.

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

Single Grain

JULY 24, 2023

The right SEM strategy can therefore lead to increased visibility, more website traffic and, ultimately, more conversions and sales. Next, pull together any documentation that may help with this process. How are your keywords performing in terms of meeting your KPIs?

Paid Search Agency 52

Paid Search Agency SEM Optimization Campaigns 52

The Marketing Blender

FEBRUARY 29, 2024

They should also help with developing processes that make future projects more streamlined by identifying and helping the team document repeatable systems and frameworks. PPC (Paid Ads) Audit – What keywords are your competitors bidding on? What keywords should you run ads for to gain more visibility and drive more traffic?

CMO 52

CMO Paid Content Work Management Marketing Management 52

ClearVoice

MARCH 20, 2023

Content brief A content brief is a document that outlines exactly what you want a writer to write. It should contain all the necessary information to create content that meets your expectations, such as tone, target audience, keywords, word count, list of competitors to avoid, takeaways, CTAs, etc. Also called a purchase funnel.

Webinar Metrics 52

Webinar Metrics Top of Funnel Marketing & Strategy Work Management 52

Convert

MAY 12, 2022

While you may be tempted to build a keyword-first approach, SEO is all about understanding user intent and catering to it. Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Use Keyword Research to Optimize Your Pages.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

seo.co

JANUARY 25, 2021

Consider the following data points : 72 percent of marketing professionals say content increases engagement and leads. It used to be that you could get away with writing a 400-word blog post with the same keyword used 17 times in the span of three paragraphs and Google would reward you for your hard work. Research Your Keywords.

SEO 115

SEO Lead Scoring Lead Ranking Content 115

seo.co

JANUARY 20, 2021

Learn the Art of Direct Response Copywriting. + All of this can be distilled into a single document for easy reference.). Keyword strategy. The same goes with advertising, SEO, referral networks, and other forms of lead generation. Learn the Art of Direct Response Copywriting. Offer Exceptional Customer Service. +

Business 69

Business Buyer Personas Copywriting Advertising Agencies 69

Single Grain

OCTOBER 15, 2022

A copywriter’s framework for writing quality content fast is known as atomic writing. Although the words “ atomic writing ” might sound a bit like college, it’s actually an excellent framework used by copywriters to quickly outline and write a piece of content that people would actually want to read. Hiring Good Writers.

Marketing AI 98

Marketing AI Content Lead Ranking Lead Scoring 98

Martech Advisor

AUGUST 29, 2019

5 Steps to Document an E-Commerce Marketing Plan. 5 Steps to Document an E-Commerce Marketing Plan. Before getting into developing an e-commerce marketing strategy, document your E-commerce marketing plan as it acts as a guide when executing the strategy. Moz Keyword Explorer. Let’s dive in! Table of Contents.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Ambal's Amusings

OCTOBER 8, 2009

Sarah Mitchell's blog Global Copywriting. Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Blog Global Copywriting Twitter globalcopywrite. Joe Pulizzi’s Blog.

Case Studies 100

Case Studies Case Study Activities Studies 100