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How to Optimize Your Website Footer

seo.co

Social media has become a vital part of online marketing , so you want to make certain that you provide visitors a way of getting to your profiles. If part of your digital marketing is to appeal to those who have specific values or goals, including a very short (one line) mission statement in your footer can help.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

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35 Web Design and Development Terms Every Marketer Should Know

Circle Studio

However, many marketers and company executives feel like they are hearing a foreign language when website designers and developers begin meeting with them. Web Terms Marketers Need to Know. Conversion – When a user takes a specific desired action related to online marketing and lead generation.

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Understanding the New EU Copyright Directive: What SEOs and Marketers Shoud Know

ClearVoice

In this article, we will review what the EU Copyright Directive is and what the legislation passed on Mar. 26, 2019 looks like for the world of online marketing. However, because the online market has become flooded and saturated with content, there has been little regulation. What is the EU Copyright Directive?

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. Sounds easy right?

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Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates. What do you think?