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5 keys to an effective crisis communications plan

SmartBrief - Marketing

During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. Also, make sure employees know who on your team to contact during a crisis if they need any further information.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

. – Karen McFarlane, chief marketing officer, LetterShop x KMC I’m particularly concerned about the legalities associated with AI on the copyright side and the privacy concerns. If you feed proprietary information into these chatbots, it’s out there for anyone using the chatbot to pull from.

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The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

Download the Differentiation Guide for Professional Services Firms Inaccurate or Inconsistent Information Another criticism of ChatGPT is its occasional tendency to deliver inaccurate information. Publishing false information can pose a serious risk for a brand’s reputation. At the same time, the law is trying to catch up.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog.

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The Freelance Writer’s Guide to Pitching

ClearVoice

Freelance writer Kelsey Jones suggests using a tool like Email Hunter to find correct contact information. Of all the types of pitching, this one is the biggest crap-shoot, because you don’t have a lot of information to work with. Use this information to formulate ideas for content. Types of freelance pitching.

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Marketing, sales, or public relations groups. Maintains up-to-date information about market needs, competitiveness, and marketing techniques.

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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Your digital press kit can be created in a variety of acceptable formats—from a PowerPoint deck to a PDF file—however, a dedicated press tab on the company website is best, because it creates a one-stop shop for all your company information. Contact Information. Contact Information. A Selection of Important Press Releases.

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