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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. Here are nine strides to increase conversions on your landing page. Setting up prominent call to action buttons will help increase conversion rates.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations. Is it written for people rather than search bots?

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Conversational Marketing: How Does It Elevate Your SEO Strategy?

Spiralytics

Search engine optimization (SEO) is an integral part of your marketing. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization.

SEO 171
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3 Never-Seen-Before Tactics for Website Conversion Rate Optimization

Marketing Insider Group

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. Don’t scare off your website visitors by forcing a long-term commitment to them.

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Google rolls out new shopping features to boost conversions

Martech

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. Google is also launching its annual list of 100 gift ideas and insights based on trending searches throughout the year.

Features 106
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The Only Technical SEO Checklist You’ll Ever Need

Marketing Insider Group

Imagine your website is a sleek, high-performance sports car. Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? It lays down a solid foundation in a world where first impressions are made in milliseconds, and search engine rankings can make or break your online presence.

SEO 161