KoMarketing Associates

JUNE 28, 2022

About 47% claimed that it was an improvement in conversion/success rate, while 38% said the largest benefit is improving the use of data. The majority of marketers (55%) stated that the primary benefit of aligning the efforts, strategies, and goals of these teams is an improvement in the customer experience.

Marketing Report 260

Marketing Report Advertising Agencies Statistics Privacy 260

KoMarketing Associates

APRIL 12, 2022

Nearly 64% have been able to build brand awareness, and 57% have boosted conversion rates. In terms of the benefits associated with utilizing video, 50% claim that it has helped them gain new customers, and 60% have seen video usage increase engagement. The Continued Rise of Video Marketing.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

JANUARY 4, 2023

In terms of key performance indicators, the majority of marketers (37%) cited conversions, followed by engagement rate (30%). “As That being said, most respondents (64%) stated that measuring and reporting on the performance of their influencer marketing program is a primary or secondary priority.

Marketing Report 217

Marketing Report Statistics Marketing Tactics 217

KoMarketing Associates

JULY 27, 2022

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. However, new research suggests that they are struggling to leverage data to achieve their goals.

Marketing Report 236

Marketing Report Optimization Resources Advertising Agencies 236

KoMarketing Associates

JULY 20, 2021

The majority (47%) at least “somewhat agree” that allocating more time/resources to lead nurturing efforts would improve their conversion rates. Although email is helping marketers in this area, many still think that there is room for improvement, according to the report. Thirty-seven percent “strongly agree” with this sentiment.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is no longer a straight line from discovery to conversion. Tracking buyer journey benchmarks throughout the journey helps businesses determine where buyers are falling out of the funnel — and provides key insights into how to keep them on the path to conversion. Conversions. Trials/demos sign ups.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

NOVEMBER 18, 2020

Conversation Ads. I wrote a blog post on LinkedIn Conversation Ads earlier in the year, and would love to reiterate how great these are. Conversation Ads are the natural evolution of Sponsored InMail ads, where users are sent direct messages to their LinkedIn inbox. Inferred data from other similar companies.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

JUNE 29, 2022

Most B2B marketers (55%) use their conversion of engaged account-to-opportunity rate to measure their ABM success. Additionally, 52% admitted that they are struggling with “messy” customer relationship management (CRM) data, and 42% are struggling to integrate data across their platforms.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

DECEMBER 20, 2022

Takeaway #1: GA4 Conversion Tracking Differences. One of the main concerns many marketers have about this migration is how it will affect their conversion and goal tracking. Brie pointed out two high-level changes to conversion tracking between GA4 and UA that GA4 beginners should keep in mind. Are some no longer relevant?

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

JANUARY 19, 2022

Conversational marketing platforms, such as Qualified. Qualified (a Salesforce–tied conversational marketing platform) has become a huge asset for us at Alation. Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences. How can that be accomplished?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

APRIL 7, 2020

About 55% believe that marketing personalization leads to higher rates of sales conversions and future growth. About 59% are examining absolute conversions/sales, while 55% are using their customer retention rate to measure effectiveness.

Customer Surveys 162

Customer Surveys B2B Marketing Planning Personalization 162

KoMarketing Associates

FEBRUARY 26, 2020

Enhancing Ad Measurement Beyond Clicks and Viewability” report, and statistics showed that only 40% of marketers are confident in their organization’s ability to measure the conversion rate of their mobile advertising efforts. Forrester and Yieldmo recently published the “Attention 2.0: The Turn Toward Mobile Marketing.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

KoMarketing Associates

OCTOBER 8, 2019

For starters, let’s benchmark what a “good” or “normal” conversion rate is. This chart can help with that: And let’s look at conversion rates for B2B companies. And, with a few landing page tests, let’s say you get your conversion rate up to 10%. Landing pages should be built for conversions.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

KoMarketing Associates

FEBRUARY 12, 2018

Seventy-two percent would like to improve their conversion rates, while 62 percent want to generate increased lead volume. For instance, email was essential for driving early-stage engagement (59 percent) and conversions later in the funnel (81 percent).

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

KoMarketing Associates

OCTOBER 23, 2018

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. You have to fit your conversion optimization work into the very limited time you’ve got. Because speed affects conversions.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

JUNE 2, 2020

This is compared to 59% who claimed they are examining absolute conversions/sales, and 55% who stated that they are using their customer retention rate to measure effectiveness. Most respondents (71%) said they are gauging the effectiveness of customer communications by examining engagement levels.

ROI 156

ROI Studies Personalization Touchpoints 156

KoMarketing Associates

FEBRUARY 13, 2020

Offering personalized experiences helps marketers increase conversion rates and visitor engagement, improve customer experiences, boost lead generation and drive customer acquisition. Leverage social media as a conversational tool. Instead it should be used as a conversational selling platform.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

MARCH 31, 2020

This is compared to 59% who said they are examining absolute conversions/sales, and 55% who claimed they use customer retention rate to measure effectiveness. The majority of respondents (71%) stated that they are gauging the effectiveness of customer communications by looking at engagement levels.

Marketing Report 157

Marketing Report Personalization Statistics Custom Publishing 157

KoMarketing Associates

APRIL 9, 2019

Google Ads’ call extensions can “significantly increase clickthrough rate” according to Google. Conversion rates are directly tied to page speed. So if you want to increase conversions, you want fast pages. Ideally, you need to track them past the first conversion. Track calls with Invoca , Twilio or CallRail.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

NOVEMBER 26, 2019

Approximately 44% want to increase visitor engagement, while 43% want to boost conversion rates. Ascend2 conducted its “Data-Driven Personalization Survey,” and statistics suggested that most marketers (64%) want to improve the customer experience through a data-driven personalization strategy.

Customer Surveys 159

Customer Surveys Customer Satisfaction Marketing Budget Creation Marketing Budget 159

KoMarketing Associates

JUNE 16, 2020

About 45% would like to increase conversion rates, while 42% want to optimize the customer journey. About 32% stated that they do not have a strategy, but there is one planned for development in the near future. By generating a data strategy, most respondents (46%) said that they hope to boost customer loyalty.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

KoMarketing Associates

JANUARY 15, 2020

Approximately 44% want to boost visitor engagement, while 43% want to improve upon conversion rates. Ascend2 published its “Data-Driven Personalization Survey,” and statistics suggested that the majority of marketers (64%) want to improve the customer experience through a data-driven personalization strategy.

Studies 157

Studies Class Statistics Analytics 157

KoMarketing Associates

JUNE 30, 2021

Usually this principle is applied to potential customers in the context of conversion rates. That’s a problem because the speed that leads are responded to can significantly affect their conversion rates. There’s a pillar concept in marketing that proves the value of clarity: Confused people don’t take action.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

APRIL 10, 2018

Drip campaigns historically have a high conversion rate compared to other types of B2B email marketing campaigns; Delivera reports that it’s over 50 percent. Conversely, if they didn’t click on the video and went straight for the ebook only, a drip campaign can use more written content emails to get them to convert.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

SEPTEMBER 29, 2020

New research shows they have an 87% completion rate. ” B2B Advertising is Doing Well in 2020, Though It’s Growing at About the Same Rate as 2019. Developments like interactive advertising, including LinkedIn’s conversation ads , have shown promise. Instagram Stories, for example, are getting excellent engagement.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

JULY 24, 2018

And so while it might take some testing to find it, the right tweak to an opt-in form could increase the conversion rates of your lead gen forms by 30 percent or more. Forms can be conversion rate powerhouses. ConversionXL did an oft-cited test that actually found removing form fields hurt conversions.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

MARCH 27, 2018

This was followed by improving email engagement (43 percent) and increasing conversion rates (43 percent). Marketers Continue to Struggle with Engagement Rates. In a previous survey conducted by Ascend2, statistics indicated that marketers have been struggling with engagement rate, meaning it is not a new problem.

Customer Surveys 120

Customer Surveys Email Marketing Barriers Class 120

KoMarketing Associates

MARCH 20, 2017

The “Hidden Metrics of Email Deliverability” report from Return Path recently found that in 2016, the average email read rate was 22 percent. Additionally, the average forward rate slightly increased from 0.02 Researchers discovered that Friday yielded the highest open rate (16.6 percent), click rate (2.9 percent in 2016.

Marketing Report 120

Marketing Report Email Marketing Click Rate Open Rate 120

KoMarketing Associates

MAY 6, 2020

Instagram stories specifically grew at a rate 15X the rate of feeds in 2017 alone… and this isn’t slowing down anytime soon. Let’s take a look at some of the key features and strategies to consider when promoting an online event. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

DECEMBER 12, 2018

Forty-nine percent would like to improve conversion rates, while the same percentage would like to increase leads/subscribers. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads.

Email Marketing 154

Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

KoMarketing Associates

FEBRUARY 12, 2019

That’s no rounding error, either – the B2B marketers are using marketing automation at almost twice the rate of B2C content marketers. It also makes conversion rate optimization more challenging, because marketers have a considerable delay before they really know for sure if a new marketing tactic is delivering good leads.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

JANUARY 21, 2020

In 2017 alone, Instagram stories specifically grew at a rate 15X the rate of feeds. From there, deliver personalized messages and creatives to these audiences to drive higher click through rates, increase engagements, and ultimately get yourself closer to target audiences. Messenger Ads and Chatbots.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

AUGUST 22, 2017

What was interesting in the follow-up conversation was that there may truly be forms of “low hanging fruit” based on the refined tactical development of additional marketing initiatives. Have conversations with sales and customer service teams as well. Conversion Optimization. Final Thoughts.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

AUGUST 23, 2018

When it comes to gauging their amount of success, the majority of B2B marketers (81 percent) said that they were looking at total site visits, as well as click-through rates (79 percent). Surprisingly, fewer marketers were tracking actual conversions or revenue metrics.

Acquisitions 123

Acquisitions B2B Marketing Cross-Selling B2B 123

KoMarketing Associates

MARCH 23, 2016

You can see this attribution in action by comparing Goal completions by Default Channel Grouping versus Top Conversion Paths (located in Multi-Channel Funnel reporting). Conversely, the Non-Interaction type is when Event Tracking is fired but the Event will not be used to calculate Bounce Rate or other time-based metrics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

KoMarketing Associates

NOVEMBER 16, 2017

This is followed by increasing search rankings (28 percent), boosting sales revenue (25 percent), and increasing conversion rate (14 percent). According to respondents, increasing website traffic (33 percent) is the most important goal when it comes to an SEO strategy.

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

KoMarketing Associates

OCTOBER 31, 2019

About 44% want to increase visitor engagement, while 43% want to increase conversion rates. Ascend2 recently conducted its “Data-Driven Personalization Survey,” and statistics indicated that most marketers (64%) want to improve the customer experience through their data-driven personalization strategy.

Multi-Touch Attribution 121

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Personalization 121