Zoominfo

SEPTEMBER 14, 2021

So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products. Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021.

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

Marketing Interactions

APRIL 14, 2019

The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Marketing automation can help to orchestrate buying conversations and get salespeople in the conversation at the right time—if you use it as more than a glorified email blast tool.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Zoominfo

OCTOBER 12, 2022

Wing was able to lean on ZoomInfo’s Chorus conversation intelligence solution and its SalesOS platform to analyze successful deals and perform lightning-fast research on her new territory and team. For sales professionals, conversations aren’t just about closing deals — they’re also about cultivating relationships.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Imagine you run a webinar on a complex software feature. Conversely, sending basic product brochures to HQLs, who are actively seeking in-depth information, feels like a missed opportunity.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Liveintent

DECEMBER 26, 2019

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Political ads distributed on Monday, Wednesday, and Sunday see the highest conversions.

CTR 63

CTR Paid Search Agency Ads Conversion 63

Salesforce Marketing Cloud

APRIL 5, 2024

Accessible design is a practice that provides users with options and features to engage with technology in various ways, across platforms and devices. There are a few ideal moments in the design process to continually have this conversation. Designers uncover these needs by being in conversation with their users.

Design 98

Design Guidelines Forrester Barriers 98

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Biznology

JULY 5, 2017

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer. It has proven its ability to boost conversions, sales, and making customer support more productive. Like this post?

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Only B2B

APRIL 3, 2024

This emphasizes the critical need to identify sales-qualified leads primed for conversion. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. They prefer not to engage with sales messages or calls until they’re ready.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Second, team members need to be part of the conversation. Other smaller-scale options include video chats or adding new features to your app (if applicable) that resolve unique challenges. trillion in the U.S. Why the Change?

Digital Transformation 275

Digital Transformation Marketing AI Work Management Marketing Management 275

Lead Forensics

APRIL 16, 2024

Outreach.io: Provides features like email sequencing and personalized video messages to enhance outreach effectiveness. AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Convince & Convert

DECEMBER 5, 2017

Customer expectations, network features, and, as a result, business responsibilities have grown, creating pressure on the different teams responsible for handling social channels. The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag.

Enterprise Management 210

Enterprise Management Work Management Social Media Marketing Management 210

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. You can’t immediately force a conversion. Honest, authentic videos or podcasts featuring experts and leaders that answer big questions. Most industries are in a state of content marketing saturation. The findings?

B2B Marketing 288

B2B Marketing Content Marketing B2B Thought Leadership Planning 288

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Featured image by svetazi at Adobe Stock. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. What can we do to change that?

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

SpotMe Blog

JULY 28, 2023

This seems to be a common conversation topic with the event professionals we speak to on a daily basis. Features like customizable registration forms , email marketing , and social sharing make it easy to spread the word about your event and get more people to sign up. So find out what features the in-person event platform offers.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

The ROI Guy

OCTOBER 26, 2018

I had the pleasure to present at a VIP Breakfast yesterday within the Forrester B2B Marketing and Sales event, on-stage with Mary Shea, Principal Analyst for Forrester, This included announcing live our merger with Mediafly, a leading sales enablement company.

Forrester 69

Forrester Marketing Management FAQ B2B Sales 69

Anything Goes Marketing

MARCH 11, 2007

then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. Is my email design appropriate? How do you do this?

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. It can increase brand loyalty when optimized to be featured in search results. This conversational content tends to be featured in key sections such as “People Also Ask,” “Featured Answers,” “Knowledge Cards,” and more. – Duane Forrester, Yext.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Webbiquity

DECEMBER 4, 2018

Sales enablement significantly drives higher conversion rates and revenue. More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester.

Sales Management 221

Sales Management Top of Funnel B2B Sales Tactics 221

Only B2B

MARCH 6, 2024

But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. Understanding the lead generation vs lead qualification is crucial to smoothen your sales process and maximize conversions. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Content Standard

APRIL 5, 2021

To meet these expectations and build lasting relationships with customers, businesses are under greater pressure to align sales and marketing strategy with messaging that centers customer—rather than products—in conversations geared toward converting new clients. Featured image attribution: Yifei Chen on Unsplash.

Top of Funnel 103

Top of Funnel Differentiation Paid Search Agency Thought Leadership 103

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Top Rank Marketing

AUGUST 14, 2023

The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. Or if you want to learn about how webinars can accelerate your pipeline, why not learn from Forrester Vice President and Principal Analyst Lauro Ramos? The list goes on.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

Martech

JULY 29, 2022

At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Are they showing us our “must-have” features? What new features are under consideration? Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy.

Enterprise Management 114

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 114

Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. Because of that experience, I saw the power of content to engage new customers, turn current customers into advocates, and change the conversation around the brand. I love collaborating with others in our community!

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

FEBRUARY 28, 2019

Influencers in this space have the unique position & unprecedented opportunity to drive this global conversation in a way not previously available for established fields such as oil & gas, through engaging directly with the public – potentially disrupting the role traditional media outlets held. Conner Forrest. VentureBeat.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Zoominfo

SEPTEMBER 2, 2021

So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products. Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021. More Time to Gather Insights.

Zoominfo 52

Zoominfo Forrester Forecasting B2B Sales 52

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” On its website, Saks offers a Wishlist feature that enables users to save items they hope to purchase in the future. Brooks even provides a feature that measures the customer’s foot angle and balance.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

ClickZ

JANUARY 22, 2020

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Key Features: Users can easily edit, format and publish content and modify design. One of the key features of this tool is ‘automation’.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Sprout Social

JANUARY 4, 2022

We’ve already established the benefits of video, but the data indicates brands are still struggling to make them a regular feature of their social media content calendars. Half of users say they have visited a brand’s website to purchase a product or service after seeing it featured in Stories. Instagram video statistics.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

ConvertKit

MARCH 25, 2020

Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8 The demo video lets Plutio show off the product and get visitors excited about signing up for a free trial, without forcing them to read a list of features and benefits. Video landing pages can help boost sales and conversions.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Outreach

JUNE 22, 2021

However, if they forget a key product feature (especially when they have a buyer on a Zoom call), it could cost them the sale, wasting all the hours spent on scoring that critical customer meeting. Kaia “listens” for keywords that come up in the conversation. Or they might bring up our position on the Forrester Wave report.

Work Management 89

Work Management Marketing Management Outreach Sales Cycle 89

Adobe Experience Cloud Blog

JUNE 17, 2013

Author: Stephen Frapart Conversions are part of everyday life. Why Conversions Are Important. They too think in terms of conversions, and they believe that driving revenue is a science. They map out each stage, determine conversion percentage, and decide what needs to happen to move a prospect from one stage to the next.

Conversion 48

Conversion Marketing Automation Services Cross-Selling Top of Funnel 48

Zoominfo

AUGUST 12, 2018

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150