SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Hot tip: A good content and keyword strategy involves striking the right balance. Keyword research tip: Your DA influences your keyword strategy. Conversions are measured by calculating a conversion rate.

Lead Ranking 98

Lead Ranking Lead Scoring SEO Domain 98

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

DECEMBER 22, 2020

Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot. HubSpot pioneered the buyer's journey in B2B before it was a big thing. Google shopping results. Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

JUNE 5, 2019

Below is a list of five tips that ecommerce marketers can use to gain an edge on competition without overspending. Not only are the clicks significantly cheaper due to the low competition on model number keywords, but the conversion rates are much higher. Identify and expand on long-tail keywords. Ecommerce PPC.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Hubspot

DECEMBER 22, 2016

We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something.

Lead Ranking 36

Lead Ranking Lead Scoring Long Tail Marketing SEO 36

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Ranking Lead Scoring Keywords 28

Hubspot

APRIL 30, 2014

Maybe you worked your tail off to hit your goal and you just made it. To do this, you''ll need your average lead-to-customer conversion rate -- aka the percentage of leads that become customers. For example''s sake, let''s say your lead-to-customer-conversion rate is 2%.

Lead Gen 28

Lead Gen Lead Ranking Lead Scoring Leads 28

Hubspot

JANUARY 21, 2016

Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. At the minimum, you’ll want to know how your website is behaving and performing: traffic by source, conversion rates by offer, and bounce rates. So go ahead.we

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. As a long-tail strategy, you can track prospects along the buying cycle and eventually even show how many of those contacts converted into opportunities and then paying clients. A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. User Intent: The Art of Detecting and Fulfilling a Need.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . This can be tracked in sales or lead generation software, such as HubSpot. . Content marketing impacts the entire sales funnel—which means you should be tracking conversions as well. But not just direct conversions. The B2B buying cycle has gotten longer—a lot longer.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Improvement in conversion rates.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Hubspot

APRIL 18, 2013

All of these tips still allow you to be inbound-minded with your PPC spend -- finding fantastic opportunities to keep your business top of mind for consumers right when they''re looking for you. Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.".

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

SEPTEMBER 16, 2013

To help you spend your Google Grants budget effectively, here are 10 tips that can keep you efficient. Tip #1: Create a campaign for every organizational goal or project. Tip #2: Use keyword research tools to expand your list of core words. Tip #3: Use all three match type options when creating your keyword list.

Google 28

Google Adwords Landing Pages PPC 28

Hubspot

SEPTEMBER 12, 2011

For a deeper investigation, review traffic on a line graph against your conversion rates and sales trends. Be sure to add long-tail variations of top converting keywords to further refine your niche keyword opportunities. Monitor Conversions. In your review, jot down two pages with the lowest conversion rate.

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Hubspot

SEPTEMBER 15, 2016

Others, like "marketing tips for small shoe store companies," might squeak out a couple hits. In fact, it was labeled as a "low volume" keyword in our HubSpot portal, meaning you could count monthly searches on two hands. Not all keywords are created equal. Some, like "marketing," draw in huge crowds of searchers each month.

Keywords 28

Keywords Sales Qualified Leads Lead Ranking Lead Scoring 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Convert

MAY 12, 2022

Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Page speed can kill your conversion rates if you’re not careful. Start a Blog to Target Long-Tail Keywords. On-page SEO. Technical SEO. Let’s start with basic SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. If you're a HubSpot customer, you can integrate Google Analytics with your portal.). Conversion rate by search query term/phrase. Looking for more SEO tips? Thankfully, there are a number of really great SEO blogs out there that can help you keep on top of the ever-changing SEO landscape.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. These keywords may have lower search volumes but tend to have higher intent and conversion rates.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

FEBRUARY 13, 2024

This process makes it easy for businesses to rank for hundreds of different searches related to their products or services by creating a huge list containing hundreds of long-tail keywords. They’ll often use different combinations of head terms (“running shoes,” “hotels in France,” etc.)

SEO 84

SEO Long Tail Marketing Marketing AI Lead Ranking 84

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them. The above tips can be put to use straight away.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. 18 Webinar Hosting Tips That Get People to Show Up. For a webinar with Unbounce , for example, we decided that we wanted conversion rate optimization to be the overarching theme (because what marketer doesn’t want to optimize?), Which brings us to our next tip.

Webinar Metrics 52

Webinar Metrics Paid Content Co-Registration Tips 52

BuzzSumo

FEBRUARY 21, 2017

Long form content. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Long form content. You will share this expertise by investing considerable time in crafting long form, original content. Conversion Rate Optimization Techniques (100+ Techniques and Free PDF).

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Single Grain

MAY 22, 2023

Sales and marketing (personalized recommendations): AI can analyze customer data and behavior to deliver personalized product recommendations, tailored marketing campaigns, and targeted advertisements, increasing customer engagement, satisfaction, and conversion rates.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Hubspot

JUNE 18, 2019

You've digested countless tips and tricks for improving your website's SEO. Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". Don't use all caps.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Optinmonster

MARCH 19, 2024

Questions: In this section, you’ll find long-tail keywords in question format. To get the insights, you just have to click on the headline and go through the tips it offers. HubSpot’s Blog Topic Generator HubSpot’s Blog Topic Generator is perfect if you are looking for not just blog headlines, but the entire blog content.

Lead Ranking 91

Lead Ranking Resources Lead Scoring Tools 91

Strategic-IC

OCTOBER 30, 2017

Recent insight indicates long form content performs better with readers & search engines. We look at whether long form content creation should be a priority. However, there’s growing insight that long-form content is both popular with readers and beneficial for SEO. Tips for your Long Form Content.

Lead Ranking 63

Lead Ranking Lead Scoring Paid Search Agency Content 63

accelerate agency

FEBRUARY 12, 2023

Those represent the tip of the ranking factor iceberg. That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. It’s from that kind of traffic that you can then generate more leads and conversions. Long-term cost-efficiency. Standing out.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Directive Agency

JULY 26, 2017

You can track Cost Per Leads to generate conversions, compare it to your internal close rate, and come up with the new revenue you’re pulling in above and beyond ad spend. Remarketing ads can also help you build brand awareness or nurture leads through a long, complex sales cycles. Organic Rankings.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Moz

DECEMBER 10, 2018

Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. HubSpot calls this "pillar" and "cluster" content respectively. Source: Matt Barby / HubSpot. Cluster page A cluster topic page for the pillar focuses on providing more detail for a specific long-tail keyword related to the main topic.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it.

Adwords 28

Adwords Cost Per Click Lead Ranking Lead Scoring 28

Hubspot

NOVEMBER 21, 2018

Invest in a long-term content creation strategy. Successful businesses of any size play the long game, understanding that growth and profit may take some time. Source: HubSpot. Source: HubSpot. Going back to my point about playing the long game, this strategy is not a quick fix. Let's do this.

Startups 89

Startups Organization First-Mover Advantage Webinar Metrics 89

Hubspot

FEBRUARY 20, 2020

Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Pages with long load times. Long introductions. Building long-form guides on topics we've only touched on in the past (example: sales operations). Robots.txt file.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

nDash

MAY 19, 2022

For its 2021 “ Not Another State of Marketing Report ,” HubSpot gathered data and insights from over 1,500 marketers. Improve conversion rates: Your content drives traffic to your website, which leads to improved conversion rates. You’ll also learn about how content creation services can help.

Work Management 52

Work Management Marketing Budget Marketing Management Content Marketing 52

accelerate agency

JANUARY 10, 2021

The kind that boost both lead generation and lead conversion rates. A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Do they stay for a long or a short time? How often do your pages get viewed? Standing out.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69