Tracking Email Analytics Outside of HubSpot
SEPTEMBER 4, 2015
While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. You see, Synecore has been a Gold Level HubSpot Partner for some time now, and I have developed quite a relationship with HubSpot's marketing automation platform during that time. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. HubSpot makes it easy as pie with tracking URLs. What is a HubSpot Tracking URL?
How to Organize a Digital Marketing Team – Lessons from Hubspot
MAY 5, 2013
The staffing plan idea got me to thinking about lessons I’ve learned about organizing digital marketing teams from my experiences with Hubspot and I ( @fearlesscomp ) was even a featured guest on Hubspot TV with Mike Volpe and Karen Rubin (see image below). First a disclaimer: I don’t actually subscribe to Hubspot any longer. Jeff Ogden on Hubspot TV.
Email Marketing ROI: Measure with Ease Using HubSpot
JULY 24, 2015
HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. Tip: I wouldn’t attempt to include a percentage of your monthly HubSpot cost when tracking email marketing ROI. Step 2: Use the Sources Tool within HubSpot. Takeaway and Other Tips.
How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers
DECEMBER 10, 2015
Here are some top tips from great managers here at HubSpot. Different systems work for different people, but the point is that you have to have one. "My biggest challenge used to be email," admits Nataly Kelly , HubSpot's VP of Localization Marketing. Boomerang for Gmail is a favorite of Melissa Miller , who manages HubSpot's marketing operations team. Another method?
Staffing and Launching Your Content Marketing Program
manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement.
Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches
DECEMBER 17, 2015
When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. How to Be a Better Editor: 11 Tips From the Trenches. 1) Question every fact, stat, name, and example. What are your favorite editing tips? nothing. single.
12 Awesome HubSpot Resources That Won't Cost You a Dime
DECEMBER 22, 2015
Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 12 Free Features & Tools for Marketers. 1) HubSpot CRM. HubSpot CRM comes with a searchable database to simplify researching and prospecting, powerful browser and email integrations, and impressive enrichment capabilities. 2) Free Stock Photos. For free. Sidekick.
Hubspot Inbound Conference Recap 7 of 9
SEPTEMBER 23, 2015
Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. triggering event surfaces pain. Check us out !
HubSpot & Salesforce Sign a Partnership Pact Through 2020
MAY 28, 2015
I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. Personally, I gotta tip my cap to our friends at Salesforce. Ditto there.
Content Marketing Playbook: Strategy and Roadmap
Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. back of Taylor Swift GIFs, nor did HubSpot develop their readership. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.
How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
MAY 10, 2016
After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. We'll start by going over the basics -- how to set up an account, create a Snap, leverage effects, etc. -- and jump into some tips after that. Helpful tips: To skip a Snap, tap the screen once.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. Lessons from HubSpot’s LinkedIn Company Page by Business Insider. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS. million in revenue.
Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email
DECEMBER 9, 2015
A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Tipped off by low engagement rates, email clients may deliver email from known-graymail senders straight to recipients' "junk" folders. We're crazy, right? We must be crazy. What gives? Graymail. Graymail?
The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
DECEMBER 16, 2014
Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. How to Generate Leads with HubSpot ). And our monthly lead numbers? Email Metrics.
Infographic: The State of Marketing Automation Maturity
JUNE 29, 2015
B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized hubspot marketing automation best practices marketing automation software marketing automation survey marketing automation tips marketo Marketo agency Marketo consultant Marketo partner pardotAre most B2B companies getting maximum value from their investment in marketing automation?
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google Plus Tips, Tactics and How-To Guides. Google+ Pro Tips Round-Up: Week 1 by Business Insider. ” Google+ Tips, Tricks and Tidbits by The Search Agents. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. Google Plus Tips & Best Practices by webbROI. 12 Google+ Marketing Tips From the Pros by Social Media Examiner. ”).
7 Real Marketing Interview Questions From HubSpot's CMO
JANUARY 8, 2013
Now, I've held off from publishing these for a long time because I think great hiring is a key ingredient in my secret sauce, but the desire to do great inbound marketing by sharing tips with the community and demonstrating thought leadership has finally won out, so have at 'em. Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. My Interview Approach.
Useful Tips from Inbound Marketing Summit and Hubspot User Group
Customer Experience Matrix
SEPTEMBER 20, 2011
I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. hubspot lead generation inbound marketing innovation social media marketingThese featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes. Sorry Youngme, but I still detest IKEA. Let's face it: the reason most people buy there is price.) and 4 to 6 p.m.; these yield 20-40% more connections than calling at 10 a.m.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Expert SEO Guides, Tips and Tricks. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. But change is.” by Forbes. SEO is branding.
29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
Find the answers to those questions and many more here in more than two dozen of the best Twitter guides, tips and helpful infographics of the past year. Twitter Guides and Tips. Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. Simple Tip to Get a Huge Increase in Engagement on Twitter by jeffbullas.com. Twitter Tips for Beginners. Why?”.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
Facebook Marketing Tips & Techniques. How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog. 10 Best Practice Tips for Facebook Page Content Publishing by jeffbullas.com. Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. Facebook Advertising Tips. What common mistakes should marketers avoid? ” The solution?
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. The delightful Heidi Cohen presents seven social media marketing tips in Dr. Seuss style, among them “‘Today you are you, that is truer than true.
18 Tips for Planning a Flawless New Product Launch
AUGUST 5, 2016
At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. 18 Foolproof Product Launch Tips. At HubSpot, we write a mock press release before we launch a product. In the screen shot above you can see some of these elements in action on the HubSpot Ads product page. 5) Share your messaging with everyone.
How the HubSpot CMO Screens for Top Marketing Talent
JANUARY 7, 2013
Feel free to take some tips from my approach and adopt them for your own hiring process. At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. And now, let me get to my point. Don't overlook this. how often?
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. 13 Twitter Tips for Increasing Engagement by Sazbean. Ways to Not Get ReTweeted by HubSpot Blog. 26 Twitter Tips for Enhancing Your Tweets by Social Media Examiner. ** 5 Stars. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far).
12 Quick Content Marketing Tips and Trends
What Works - What Doesn't
DECEMBER 16, 2010
Featured speakers were Ann Handley, Chief Content Officer at online marketing site MarketingProfs , and Brian Halligan, CEO of inbound marketing software vendor HubSpot. Content Marketing IT Marketing B2B marketing blogging tips content marketing content marketing trends for 2011 HubSpot Marketing Profs quick tips for content marketing Schwartz Communications social media
How to Get Salespeople Aboard the Social Media Train
AUGUST 20, 2013
Whispered tips from insiders and competitive intelligence can make the difference between closing the deal or losing it. B2B marketing Social Media Tips HubSpot Jeff Hoffman linkedin sales Twitter One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. think they’re worth sharing.
Lead Generation: 5 tips to generate leads faster on LinkedIn
B2B Lead Generation Blog
APRIL 1, 2013
Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Here are their five essential tips to getting to the point where it’s easy to generate leads on LinkedIn. 1. To do so, Mirman offered these tips: Don’t sell. Guess what? Industry.
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
Twitter Tips and Guides. tips for managing Twitter in just 20 minutes a day by Nashville Business Journal. Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. Tips to Get Retweeted More Often by Search Engine Journal. ” How can you grow and maintain an active, relevant Twitter following? Spend your time more productively there? by Creative Ramblings.
4 Lists That You Need To Be Tracking In HubSpot's Social Inbox
B2B Ideas @ Work
JUNE 10, 2015
Recently I have been going through the HubSpot Certification course and picking up new tips and tricks along the way. HubSpot’s Social Inbox is unique because it’s integrated with a host of other tools in HubSpot’s software (like contacts, lists, campaigns, and more). Just to be clear, HubSpot’s Social Inbox incorporates social media publishing, engagement, and monitoring tools. This post will only look at maximizing Hubspot’s social monitoring capabilities by taking advantage of it’s integration with the lists tool. So what are lists?
11 Actionable Writing Tips [+Examples]
SEPTEMBER 1, 2014
Here are 11 actionable writing tips to help you do just that. 1. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Do I really need to expound further on this tip? Which of these 11 actionable writing tips were your favorite? Image source. Be Statistic-Friendly.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Rebekah Radice offers a dozen tips for “creating compelling content that engages your audience and inspires them to share that content,” from analyzing competitors and knowing your ideal reader (starting with a customer persona) through sharing success stories, sharing newsworthy content, and building an email list. by HubSpot. by HubSpot. Image credit: Intergage.
12 Tips for Writing Clickable Search Ad Copy
JULY 7, 2016
Now that we've gotten the definition of a search ad out of the way, here are 12 tips for writing quality ad copy and making the most of the limited space. To get started with choosing the best keywords for your ad, here are some helpful tips: Think like a customer. Tip: If you don't know, ask them.). These tips will help you create lovable search ads that people love to click.
Slides and Video Cover What You Need to Know About Search
MARCH 8, 2013
Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing.
24 Exceptional Email Marketing Tips, Techniques and Tactics
APRIL 8, 2013
General Email Marketing Tips & Techniques. The Ultimate List of Email SPAM Trigger Words by HubSpot. ” Answers to Your Top 11 Questions About Email Marketing by HubSpot. Wikus Engelbrecht offers “insights and practical tips on how to integrate and manage your cross-channel voice and leverage (email, social and mobile) in unison to get better results.”
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” ” 30 Tips to Freshen-up & Rock Your Blog in 2014 by Pam Moore. These tips still work for 2015! 11 Tips to Create Content Faster by Blue Kite Marketing. Image credit: i-SCOOP. No Time to Blog?