Biznology

FEBRUARY 24, 2014

Here are 11 tips and tools to jump-start your SEO. This refers to “long-tail” vs. “short tail” keywords. It’s a way the little guys can compete with the big guys and win because the appeal is more direct to consumers looking for what you have to offer and the conversion rate is higher.

SEO 80

SEO Tools Tips Long Tail Marketing 80

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

DECEMBER 22, 2020

Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot. HubSpot pioneered the buyer's journey in B2B before it was a big thing. Google shopping results. Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

JUNE 5, 2019

Below is a list of five tips that ecommerce marketers can use to gain an edge on competition without overspending. Not only are the clicks significantly cheaper due to the low competition on model number keywords, but the conversion rates are much higher. Identify and expand on long-tail keywords. Ecommerce PPC.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Hubspot

DECEMBER 22, 2016

We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. As a long-tail strategy, you can track prospects along the buying cycle and eventually even show how many of those contacts converted into opportunities and then paying clients. A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

JANUARY 21, 2016

Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. At the minimum, you’ll want to know how your website is behaving and performing: traffic by source, conversion rates by offer, and bounce rates. So go ahead.we

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

APRIL 10, 2013

I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. When conducting keyword research, many SEO professionals fail to capture high-value long-tail keywords with strong user intent.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

APRIL 18, 2013

All of these tips still allow you to be inbound-minded with your PPC spend -- finding fantastic opportunities to keep your business top of mind for consumers right when they''re looking for you. Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.".

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

SEPTEMBER 16, 2013

To help you spend your Google Grants budget effectively, here are 10 tips that can keep you efficient. Tip #1: Create a campaign for every organizational goal or project. Tip #2: Use keyword research tools to expand your list of core words. Tip #3: Use all three match type options when creating your keyword list.

Google 28

Google Adwords Landing Pages PPC 28

KoMarketing Associates

MAY 3, 2022

This can be tracked in sales or lead generation software, such as HubSpot. . Content marketing impacts the entire sales funnel—which means you should be tracking conversions as well. But not just direct conversions. Keep an eye on these other metrics that impact conversion rates in B2B, such as: .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Improvement in conversion rates.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Hubspot

SEPTEMBER 12, 2011

For a deeper investigation, review traffic on a line graph against your conversion rates and sales trends. Be sure to add long-tail variations of top converting keywords to further refine your niche keyword opportunities. Monitor Conversions. In your review, jot down two pages with the lowest conversion rate.

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Hubspot

SEPTEMBER 15, 2016

Others, like "marketing tips for small shoe store companies," might squeak out a couple hits. In fact, it was labeled as a "low volume" keyword in our HubSpot portal, meaning you could count monthly searches on two hands. Not all keywords are created equal. Some, like "marketing," draw in huge crowds of searchers each month.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. If you're a HubSpot customer, you can integrate Google Analytics with your portal.). Conversion rate by search query term/phrase. Looking for more SEO tips? Thankfully, there are a number of really great SEO blogs out there that can help you keep on top of the ever-changing SEO landscape.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Convert

MAY 12, 2022

Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Page speed can kill your conversion rates if you’re not careful. Start a Blog to Target Long-Tail Keywords. On-page SEO. Technical SEO. Let’s start with basic SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Single Grain

FEBRUARY 13, 2024

This process makes it easy for businesses to rank for hundreds of different searches related to their products or services by creating a huge list containing hundreds of long-tail keywords. They’ll often use different combinations of head terms (“running shoes,” “hotels in France,” etc.)

SEO 84

SEO Long Tail Marketing Marketing AI Lead Ranking 84

Single Grain

MARCH 29, 2023

HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. These keywords may have lower search volumes but tend to have higher intent and conversion rates. Study their approach to content creation around those keywords, then use it to create your approach to rank higher.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 6, 2019

Below are the few tips to abide by for improving SEO: 6. Having a mobile-first website also helps in improving the average time being spent by the buyers on the website pages, in decreasing the bounce-rates & in reducing the website loading time. The above tips can be put to use straight away. And that’s all about it.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. 18 Webinar Hosting Tips That Get People to Show Up. For a webinar with Unbounce , for example, we decided that we wanted conversion rate optimization to be the overarching theme (because what marketer doesn’t want to optimize?), Which brings us to our next tip.

Webinar Metrics 52

Webinar Metrics Paid Content Co-Registration Tips 52

Single Grain

MAY 22, 2023

Sales and marketing (personalized recommendations): AI can analyze customer data and behavior to deliver personalized product recommendations, tailored marketing campaigns, and targeted advertisements, increasing customer engagement, satisfaction, and conversion rates.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

BuzzSumo

FEBRUARY 21, 2017

Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads. The average number of shares is 2,490 and the median is 1,280.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

JUNE 18, 2019

You've digested countless tips and tricks for improving your website's SEO. Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". Don't use all caps.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Optinmonster

MARCH 19, 2024

Questions: In this section, you’ll find long-tail keywords in question format. To get the insights, you just have to click on the headline and go through the tips it offers. HubSpot’s Blog Topic Generator HubSpot’s Blog Topic Generator is perfect if you are looking for not just blog headlines, but the entire blog content.

Lead Ranking 88

Lead Ranking Resources Lead Scoring Tools 88

Directive Agency

JULY 26, 2017

You can track Cost Per Leads to generate conversions, compare it to your internal close rate, and come up with the new revenue you’re pulling in above and beyond ad spend. Remarketing ads can also help you build brand awareness or nurture leads through a long, complex sales cycles.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

accelerate agency

FEBRUARY 12, 2023

Those represent the tip of the ranking factor iceberg. A highly optimized product page, meanwhile, will aid your conversion rate optimization (CRO) as well as your SEO. And when that happens, your target audience gets easier access to the tips they need to use your software to its maximum potential.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

nDash

MAY 19, 2022

For its 2021 “ Not Another State of Marketing Report ,” HubSpot gathered data and insights from over 1,500 marketers. Improve conversion rates: Your content drives traffic to your website, which leads to improved conversion rates. You’ll also learn about how content creation services can help.

Work Management 52

Work Management Marketing Budget Marketing Management Content Marketing 52

Moz

DECEMBER 10, 2018

I agree with the argument that creating content for people earlier in the journey will likely mean lower conversion rates from visitor to customer, but my counter to this would be that you're also potentially missing out on people who will become customers. HubSpot calls this "pillar" and "cluster" content respectively.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Hubspot

NOVEMBER 21, 2018

Successful businesses of any size play the long game, understanding that growth and profit may take some time. Source: HubSpot. Source: HubSpot. Find the tips, tools, and services to simplify your growth. Make A/B testing and conversion rate optimization part of everything you do: email, content, landing pages, and more.

Startups 89

Startups Organization First-Mover Advantage Webinar Metrics 89

Hubspot

FEBRUARY 20, 2020

Additionally, this viral tweet — which received commentary from several Google employees — suggests search results have gotten so competitive, personal websites have no chance of ranking anymore due to businesses going all-in on long-tail SEO , which takes away even the lowest search volume opportunities.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

accelerate agency

JANUARY 10, 2021

The kind that boost both lead generation and lead conversion rates. A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Those represent the tip of the ranking factor iceberg. wants more information.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Hubspot

FEBRUARY 18, 2014

Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. Rather, these tips are meant to get you started with improving SEO for your blog. If you''re a HubSpot customer, you''ll receive these reminders right in your post dashboard -- just select the SEO View.

SEO 28

SEO Long Tail Marketing Tagging Keywords 28

accelerate agency

AUGUST 10, 2021

The kind that boost both lead generation and lead conversion rates. A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Those represent the tip of the ranking factor iceberg. wants more information.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52