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11 Simple (But Critical) Tips for Creating Better Landing Pages


There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. Want more lead generation tips and tricks?

How to Generate Leads From the Most Popular Pages on Your Website


And because so many people are landing on those four or five pages, it's very important that you take special care to optimizing those pages for conversions. Otherwise, you're leaving potentially massive lead and sales numbers on the table. And once you've found that out, what are the best ways to optimize those pages for leads -- and which tools can help? Among other things.).

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare


You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Here are a few tips to keep in mind. Content Creation Lead Generation

The B2B Lead Generation-Demand Generation Book “Hall of Fame”


Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  General B2B Marketing & Lead Generation. Lead Nurturing.

15 Important Ways to Use Case Studies in Your Marketing


slide-in CTA that links to a case study. A CTA leading to your case studies page. Bonus Tip: Get personal. At HubSpot, we call this "smart content.". Here, we wanted to test whether including testimonials on landing pages influenced conversion rates in the U.K. T he landing page on the left is the default landing page shown to visitors from non-U.K. IP addresses.

9 Must-Haves for the Perfect Landing Page


The following article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales. Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all. In fact, landing pages have a 5-15% conversion rate on average. Connect with HubSpot Reduce Friction.

11 Great Ways to 'Get Personal' in Your Email Marketing


Now armed with an understanding of your buyer personas, you can start asking questions on your landing page forms that will help you begin gathering the information you need to help you segment your leads. In addition to what you gather from your lead-capture forms, it's also important to collect additional information from sources like social media and your CRM.

9 Chances for Website Conversion Optimization You Don't Want to Miss


While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. Tips to Improve Your Website Conversions. 1) Leverage Social Proof. How friction-less is your website's conversion process?

5 Hidden Tricks for Better B2B Lead Generation


Many marketers who have discovered tips or tricks about succeeding in their industry keep those secrets close to their chest. Well it's about time some of those secrets were let loose, so here are five hidden tricks you should be doing to make your B2B lead generation efforts more effective online. 1. More leads! 2. Connect with HubSpot The result?

10 Homepage Items for eCommerce Website Conversions


One thing we stressed during the webinar was that you should not only be concerned with improving your visitors purchasing conversion rate, but lead capture conversion rate as well. ” These offers should be clearly visible on pages of your website to generate leads for email marketing purposes. Connect with HubSpot

7 Ways to Improve Your Marketing in 60 Seconds or Less


Here are 7 things you can do in 60 seconds or less to drive more traffic to your site, convert visitors into leads at a higher rate, and increase your ROI: 7 Ways to Improve Your Inbound Marketing in 60 Seconds or Less. 1. Creating CTAs for your offers is one of the most important components of effective lead generation. Have more time for better lead gen?

When Lead Scoring Is a Waste of Marketers' Time


There are times in a marketer's life when lead scoring can seem like the Holy Grail. According to the MarketingSherpa B2B Banchmarking Report , only 21% of B2B marketers have established lead scoring, but many more are thinking about adding it. Your Sales Team Doesn't Have Enough Leads. Spend some time analyzing your traffic numbers and your visitor-to-lead conversion rates.