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DECEMBER 11, 2012 [Conversion Rate, Hubspot] 11 Simple (But Critical) Tips for Creating Better Landing Pages
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. 11 Top Tips for Creating Better Converting Landing Pages.
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NOVEMBER 22, 2011 [Conversion Rate, Hubspot] 6 Brilliant Tips to Boost Blog Conversion
Smart business bloggers understand that conversion rate is a very important metric for measuring the success of blogging efforts. Sure, traffic and leads are great, but understanding the correlation between the two is a very powerful thing. So if you're consistently tracking your blog's key success metrics, what do you do when you notice a conversion rate decline?
DECEMBER 11, 2012 | HUBSPOT
[Conversion Rate, Hubspot] 11 Simple (But Critical) Tips for Creating Better Landing Pages
AUGUST 22, 2012 | HUBSPOT
[Conversion Rate, Hubspot] 9 Chances for Website Conversion Optimization You Don't Want to Miss
JUNE 11, 2012 | HUBSPOT
[Conversion Rate, Hubspot] 11 Great Ways to 'Get Personal' in Your Email Marketing
JANUARY 26, 2012 | HUBSPOT
[Conversion Rate, Hubspot] When Lead Scoring Is a Waste of Marketers' Time
JANUARY 21, 2012 | NUSPARK
[Conversion Rate, Hubspot] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
NOVEMBER 22, 2011 | HUBSPOT
[Conversion Rate, Hubspot] 6 Brilliant Tips to Boost Blog Conversion
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OCTOBER 11, 2011 [Conversion Rate, Hubspot] 9 Must-Haves for the Perfect Landing Page
The following article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales. Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all. In fact, landing pages have a 5-15% conversion rate on average. Connect with HubSpot Reduce Friction.
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NOVEMBER 29, 2010 [Conversion Rate, Hubspot] What Is a Landing Page and Why Should You Care
landing page is a website page that allows you to capture a visitor's information through a lead form. When you know a stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using a targeted landing page. The longer your landing page and form, the more friction you add to the lead conversion process.
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JUNE 11, 2012 [Conversion Rate, Hubspot] 11 Great Ways to 'Get Personal' in Your Email Marketing
Now armed with an understanding of your buyer personas, you can start asking questions on your landing page forms that will help you begin gathering the information you need to help you segment your leads. In addition to what you gather from your lead-capture forms, it's also important to collect additional information from sources like social media and your CRM. In Your Email.
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NOVEMBER 8, 2011 [Conversion Rate, Hubspot] 5 Hidden Tricks for Better B2B Lead Generation
Many marketers who have discovered tips or tricks about succeeding in their industry keep those secrets close to their chest. Marketers will use these strategies to help generate leads for their sales teams, watching their secret tools or methods mature over time and finding ways to improve them or get a little more out of them. More leads! Connect with HubSpot
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HUBSPOT | WEDNESDAY, AUGUST 22, 2012 [Conversion Rate, Hubspot] 9 Chances for Website Conversion Optimization You Don't Want to Miss
While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. But surely there must be more you can do to boost your website's conversion potential, even after you've got all the conversion basics down pat. Tips to Improve Your Website Conversions. Consider the various ways you can add some social proof to your marketing assets to drive conversions. right? Easy!). MORE >>
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011 [Conversion Rate, Hubspot] 7 Ways to Improve Your Marketing in 60 Seconds or Less
Here are 7 things you can do in 60 seconds or less to drive more traffic to your site, convert visitors into leads at a higher rate, and increase your ROI: 7 Ways to Improve Your Inbound Marketing in 60 Seconds or Less. ” Following up with your fans will show them that you value their comments and will help keep them engaged with your business, making them more likely to convert into leads. Creating CTAs for your offers is one of the most important components of effective lead generation. Have more time for better lead gen? Follow these tips. MORE >>
HUBSPOT | THURSDAY, JANUARY 26, 2012 [Conversion Rate, Hubspot] When Lead Scoring Is a Waste of Marketers' Time
There are times in a marketer's life when lead scoring can seem like the Holy Grail. According to the MarketingSherpa B2B Banchmarking Report , only 21% of B2B marketers have established lead scoring, but many more are thinking about adding it. Lead scoring can not only help your sales team prioritize leads so they focus on the best ones first, but it can also show how high in quality the leads you deliver to them are. Your Sales Team Doesn't Have Enough Leads. Spend some time analyzing your traffic numbers and your visitor-to-lead conversion rates. MORE >>
NUSPARK | SATURDAY, JANUARY 21, 2012 [Conversion Rate, Hubspot] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation. Conversion Architecture. MORE >>
HUBSPOT | WEDNESDAY, JANUARY 26, 2011 [Conversion Rate, Hubspot] 10 Homepage Items for eCommerce Website Conversions
One thing we stressed during the webinar was that you should not only be concerned with improving your visitors purchasing conversion rate, but lead capture conversion rate as well. ” These offers should be clearly visible on pages of your website to generate leads for email marketing purposes. Here are 10 necessary homepage items for increasing sales and capturing qualified leads for email marketing; your best opportunity to bring visitors back. Tip: You should consider measuring these 5 eCommerce blogging strategies. MORE >>
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