Vidyard

JULY 29, 2022

In this article, we’re sharing five foundational best practices for crafting striking subject lines, six specific writing tips you can use, and an inspiring list of 40+ examples that get emails opened and lead to closed deals. Sign Up Free Contents 1. Video Benchmarks for Content 2.1 Video Creation Trends by Industry 1.2.1

Practices 96

Practices Examples Best Practices Outreach 96

Vidyard

APRIL 13, 2015

When we asked Jay Baer, New York Times Best-selling Author of Youtility and President of Convince & Convert, what the top Content Marketing trend of 2015 was, he said EGC or employee generated content. And hey, not everyone wants to write. Align these areas of expertise with your content pillars – a.k.a.

Video Marketing 50

Video Marketing Generation Content Planning 50

Vidyard

JANUARY 7, 2015

Being a content creator is no easy task. Between changing deadlines, the constant need for compelling, actionable content, and the shifting needs of your prospects and customers, your days are packed! It turns out, 60% of B2B marketers rate videos as the most effective content marketing tactic. That’s good to know!

Top of Funnel 50

Top of Funnel Work Management Content Marketing Advertising Agencies 50

Vidyard

SEPTEMBER 26, 2013

While reading the “rules of the road” I couldn’t help but think that the rules for creating a successful TV show can serve as a great guide for producing content marketing in general. Bill Nye actively planned for catchy content, and thanks to his rules, so can you. You should also set an ideal content scenario.

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. No matter how you prefer to consume your sales content, we’ve got a little something for everyone. Contents 1. Subscribe Now Sam Nelson If you’re an SDR, then this content is for you. Like, a lot. Let’s dive in, shall we?

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Vidyard

JULY 14, 2015

This week we want to talk about repurposing video content for different platforms. It’s no secret that different audiences have different demands when it comes to your content – but that doesn’t mean you can’t re-use a piece of video content in multiple places if you are willing to do a bit of editing.

Advertising Channels 51

Advertising Channels Top of Funnel Video Marketing Planning 51

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Improved SEO. Higher Engagement. × Get the Workbook.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

MAY 5, 2017

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Determine what your video content will accomplish (and for whom). Entertaining?

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Vidyard

NOVEMBER 19, 2020

Contents 1. How to Write a Recruiting Video Script 5. How to Write a Recruiting Video Script. Recruiters often ask whether they should write out a video script. I find it easier to write a script to organize my thoughts, then speak from memory so it sounds natural. If your team isn’t on this trend, don’t worry.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Vidyard

OCTOBER 12, 2016

How do you plan your episodic content? In general, our content strategy is to serve up content to our audience, customers and prospects in the VP of Sales persona, and sometimes the most relevant content is an event that happened recently. Does LevelEleven sponsor all the events featured on your blog?

Marketing Management 50

Marketing Management Planning Content Marketing Paid Search Agency 50

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. How to Write a Requirements Document 3.1 It can also integrate video into your email, content, and digital marketing strategies. Companies reported creating more than 51 videos each year increased by 254% in 2020.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

NOVEMBER 5, 2020

In this article, we’ll cover everything from how to write a video resume script to how to make a video resume. Contents 1. Write a Video Resume Script 2.2 A video resume is just what it sounds like—you apply to a job with a link to a video where you talk through what you’d otherwise write. Write a Video Resume Script.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

Vidyard

DECEMBER 10, 2019

Content marketing platform Uberflip gets the Oscar for best original script in a B2B marketing video, hands down. Not surprisingly, this campaign generated click-through and engagement rates well-above average—it was content that prospects couldn’t refuse. Talk about getting serious mileage out of your video content!

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

AUGUST 18, 2014

Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content.

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

MARCH 7, 2014

As a content marketer using video in your mix, you know all too well how much work goes into filling up an editorial calendar month after month. Content Lesson Marketers can employ this same segmenting tactic when planning out new videos by making up a few themed video concepts that are recognizable and repeatable.

Top of Funnel 50

Top of Funnel Planning Content Marketing Content 50

Vidyard

FEBRUARY 19, 2020

Contents 1. Write Your Script 4.7 A case study video is a piece of persuasive content that businesses use to illustrate the value of their products or services, through the telling of real customer success stories. Unless your products change drastically, case study videos offer evergreen content that stays relevant for years.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Get it Free Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

DECEMBER 17, 2019

Contents 1. There are a lot of reasons why your brand may want to consider creating tutorial video content. Re-engage existing customers: Giving existing customers helpful, relevant content can increase their brand loyalty, product usage, and increase the likelihood of repeat purchases. So, how do you write a tutorial?

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

DECEMBER 3, 2019

Contents 1. When asked what kind of brand video they’d like to see more of, more people chose explainer videos than any other type of video content. Write your script. That’s where explainer videos—a popular type of video for businesses —come in. What is an Explainer Video? Benefits of Explainer Videos 3. Get the List.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Vidyard

DECEMBER 13, 2019

Content experience platform Uberflip hired an outside agency called OneMethod to create explainer videos that would easily define for what they do to strangers of their brand and potential clients. The agency team really didn’t know the first thing about Uberflip or what it means to be a content experience platform. Watch and Learn.

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Vidyard

NOVEMBER 11, 2020

Contents 1. It can be hard to convey personality over traditional emails, especially if creative writing isn’t your forté. For example: Write a short, fun message on a whiteboard with your prospect’s name on it. Your prospects are overwhelmed and busy. What is Video for Sales? Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

OCTOBER 10, 2017

Just look at Luis Fonsi’s Despacito , the top YouTube video at the time of writing. ’ The solution : Break content up into multiple, targeted videos. The rest of the pyramid—the vast majority of your content—make do with a low budget. It has over 3.8 Click here to see your own personalized video!

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. Knowing how content is consumed can help you understand how to create better content. Contents 1. Company Onboarding Videos 1.2

Youtube 65

Youtube Top of Funnel Lead Ranking Lead Scoring 65

Vidyard

NOVEMBER 5, 2020

In this article, we’ll cover everything from how to write a video resume script to how to make a video resume. Contents 1. Write a Video Resume Script 2.2 A video resume is just what it sounds like—you apply to a job with a link to a video where you talk through what you’d otherwise write. What is a Video Resume?

Video Marketing 65

Video Marketing Case Studies Case Study Terms and Conditions 65

Vidyard

JUNE 8, 2020

While we like to be creative with all of our content, this is the one where we really get to have some fun and test the limits of personalization. Compared to static content formats, it offers a number of unique characteristics that can help you transform the way you connect with prospects and customers. Video has a lot going for it.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

APRIL 30, 2021

Contents 1. Sharing a Content Asset, Article, or Blog Post 2.10 You can write your prospect’s name or anything else that shows them this video is for them. Hit them with the high-level content and show enough to pique interest and make them want to hop on a call. Sharing a Content Asset, Article, or Blog Post.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

JANUARY 13, 2021

Contents 1. The bio is where you can write where you’re from, what you do, your interests, etc. But you often only get 300 characters, and that’s not much room to write everything you want people to know about you. We’re all working from home, we’re all adjusting, so it should be about that video’s content.”.

Tips 100

Tips Conference Communities Linkedin 100

Vidyard

MARCH 1, 2018

vBooks are a more interactive way to share content, get the metrics you need, and connect with your audience on a personal level. Dedicating hours of writing, formatting, and design work to produce a PDF chalk full of useful information for our audience— and the only thing being tracked once it was published were downloads.

Video Marketing 93

Video Marketing Marketing Automation Services Lead Ranking Lead Scoring 93

Vidyard

OCTOBER 10, 2018

Reviews are the ultimate source of user-generated content thanks to the brand trust they build. I don’t want to tell you how many reviews I’ve meant to write (and still intend to write!) While you hope they will write a review, you can’t get pushy. Send a follow-up email People are busy.

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90

Vidyard

MARCH 1, 2018

vBooks are a more interactive way to share content, get the metrics you need, and connect with your audience on a personal level. Dedicating hours of writing, formatting, and design work to produce a PDF chalk full of useful information for our audience— and the only thing being tracked once it was published were downloads.

Video Marketing 94

Video Marketing Marketing Automation Services Lead Ranking Lead Scoring 94

Vidyard

JULY 8, 2019

“She’s used to writing blog posts. For each campaign or video, ask yourself: How much content do I need to create? If you choose to outsource, you do the opposite: You hire freelancers or, more commonly, a video production agency, to manage video projects for you. ” In-house and outsourced both have a time and place.

Video Marketing 105

Video Marketing Product Advertising Agencies Paid Search Agency 105

Vidyard

MAY 9, 2018

To truly stand out in today’s marketplace your messaging needs to be brilliant, your communications and content need to be remarkable, and your sales reps need to be memorable. The type of content that turns a simple message or idea into a remarkable and memorable story that sparks an emotional response. Smells a bit salesy?

Advertising Agencies 75

Advertising Agencies Marketo Template Video Marketing 75

Vidyard

FEBRUARY 12, 2020

Marketers know this and are using video content to increase engagement, improve retention, and convey complicated information in a short span of time. Host your onboarding content in a centrally-accessible onboarding hub for new hires to access whenever they have questions. Securely Share Content From One Central Location.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

JULY 8, 2019

As company size increases, so does the use of external resources for video content creation. Most small and medium companies use exclusively internal resources to produce their video content, while large enterprises are more evenly split between internal, external, or both. She’s used to writing blog posts.

Video Marketing 65

Video Marketing Product Advertising Agencies Paid Search Agency 65

Vidyard

MARCH 23, 2021

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

NOVEMBER 19, 2020

Contents 1. How to Write a Recruiting Video Script 5. How to Write a Recruiting Video Script Recruiters often ask whether they should write out a video script. I find it easier to write a script to organize my thoughts, then speak from memory so it sounds natural. If your team isn’t on this trend, don’t worry.

Acquisitions 65

Acquisitions Video Marketing Work Management Click Rate 65

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Contents 1. Cvent does this really well their video, Don’t be a Meetings Dinosaur.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110