Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. CMO.com was originally a pure curation model; content consisted of brief summaries of articles and video from other sources on the Web. The writing is lively and accessible. I am addicted to K@W podcasts.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

OCTOBER 11, 2012

Only people can post content. Write like you talk. For example, instead of writing a headline like “Can anyone recommend a useful eBook on cloud computing? It’s easy to measure the response to content you post. Do you agree?”. Make it Personal. With that in mind, make sure your posts have a personal tone.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MARCH 1, 2012

shows that Google+ users are signing up—but then not doing much there,” the Journal writes. Twitter doesn’t host any long-form content itself (like Facebook does) or frame others’ content (like LinkedIn) Finally, the whole idea of Twitter is not to have to spend a lot of time with it. It does that very well.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

DECEMBER 19, 2011

Attractive section of content. No idea how you managed to write this text.it’d take me weeks. I actually write all my text using a computer. In fact, next time I’m in Las Vegas, I’ll be sure to stop by Goldstar Locksmith at 9620 W Russell Rd. and bring you lunch again. By the way, do you know Darin Hookano? alexander wang wiki.

RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

OCTOBER 21, 2010

Simply stated, I write at least twice as much with Dragon as without it. Our WYSIWYG world plays havoc with Web content management systems, which choke on each other’s formatting commands. The Desktop Basics. I also believe Dragon has made me a better writer by enabling my work to have a more conversational tone.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. Johnson proposed an idea he called “Web redundancy:” Every digital content asset should have a corresponding linkable version. I had a chance to attend the recent Web 2.0 and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MAY 27, 2010

As of this writing, nearly 20 user groups called “ SpiceCorps ” have sprung up around the North America and are spreading internationally. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. The Spiceworks community spreads beyond the website.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 9, 2011

It’s a lot harder and costlier to train technology experts to write than it is to teach writers what they need to know to about technology. I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not. Cree Lighting blogger and former newspaper reporter Ginny Skalski. Final Note: Be Reasonable.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

OCTOBER 12, 2011

The series is underwritten by IBM, but the content is entirely my own. His writing has appeared in the Harvard Business Review ; Financial Times ; The Wall Street Journal and many other academic and business journals. May is a futurist who is executive director and Dean of the IT Leadership Academy.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

SEPTEMBER 17, 2014

I sat down to write this essay after reading Alexandra Samuel’s eloquent post on the HBR blog network. Content marketing, she writes, “has emphasized producing a high volume of content at the expense of producing content that people actually want to consume.” Today they are more needed than ever.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

OCTOBER 10, 2012

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. We have to attract them to come to us because our content is useful, interesting or entertaining.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

APRIL 13, 2011

This enables you to assemble photo galleries by stitching together tagged content from a variety of sources. Content from past events is your best promotion for future events. Be sure to provide an RSS feed so that potential attendees can subscribe to new content as it’s posted. Link to your landing page using a custom URL.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

AUGUST 9, 2012

Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs. Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 12, 2011

By that metric, pages 157-168 of Content Rules are worth the cover price alone. I thought I was pretty savvy about creating content, but authors C.C. They have good reasons for hating these buzzwords, and I winced to realize that several regularly turn up in my own writing. The authors practice what they preach, though.

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

FEBRUARY 15, 2014

Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. “This giant land grab of users was actually valuable when we weren’t so overwhelmed by social messaging,” Spark writes.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50