Writing on the Web

SEPTEMBER 25, 2013

In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. Joe is known as the godfather of content marketing as he has been a long-time promoter of quality content for marketing purposes.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. So who writes the web content? That’s a good question.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve four things. No matter what business you’re in, your content must achieve four things. In the subtitled section, “Is it time to change your strategy?”

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. Do you think this is important to do if you’re creating content that leads people to make decisions ? Blog Content: Are you personal… or all business? Attractive Content: Speak to the brains.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

JUNE 3, 2010

There are two great blog posts over at the newly launched Content Marketing Institute blog. It has great promise for becoming THE place to get updates on how to “do&# content marketing. How One Small Habit Can Make a Big Difference to Content Marketers by Sarah Mitchell. Content Marketing Blogs: We made the list!

Tips 100

Tips Content Marketing Best Practices Content 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve 4 things. No matter what business you’re in, your content must achieve 4 things. In the subtitled section, “Is it time to change your strategy?&#

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

AUGUST 19, 2016

He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’ It’s an important piece of any professional’s content marketing strategy. He told me that the employees (the ones I coach) forward him my newsletter. What’s so great about their newsletter?

Newsletter 100

Newsletter Relevance Business Trust Marketing 100

Writing on the Web

FEBRUARY 26, 2016

It is a sinking feeling when you’ve created quality content for your site that’s been optimized for content and keywords, and it’s still not showing up on the first page (or pages!) If I Googled your business name, what would I find? Are you easy to get found online? in a search return. So what can you do?

Google 100

Google Business SEO Keywords 100

Writing on the Web

SEPTEMBER 17, 2014

Consider Including Branding Messages in Your Content. Find creative ways to integrate product or service marketing into your content. While this is a smart strategy, it can also be useful to aim to reach a specific group of readers with some of your posts. These blogs may have readers that will enjoy your content as well.

Tips 100

Tips Blogger Small Business Marketing Rules 100

Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? But ten years later, there are a lot of ways to spread your word and publish quality content online. Does blogging still make sense for your business? I started getting found online and boosted my business revenues exponentially.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

JUNE 19, 2013

Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. Publish Quality Content on Blogs by Content Curating and Accumulating Content.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

JANUARY 31, 2011

I’m glad to see that there are more agencies focusing on content marketing for small businesses. Three great tips to keep in mind for your blogging strategies: Show personality. Even the writers at the Content Factor agency admit that they too struggle with keeping up with their blog.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

FEBRUARY 26, 2014

Build the ebook content and transitions. Start with a table of contents based on three main points. Facts, strategies, tips and techniques convince the left brain. About Expert Ebooks Books Content Marketing E-Books expert ebooks' Here are three more ebook writing tips from good speakers: 1. Write both facts and emotions.

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

JULY 4, 2012

If you’d like readers to share your content with their social media audience, make it easy for them to find your share links. If you have a business page , this is a great way to get your content out to a larger audience. Remember, Google indexes content on pages. that are posted once you have shared your content.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

OCTOBER 10, 2012

These five steps will help you master business blog writing with quality content that attracts readers every time. Most small business owners recognize that fresh content published on a blog is simply a required marketing tool. Related posts: Quality Content: How to Write Great Blog Posts Every Time. Get started, pick a topic.

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

MAY 1, 2013

This is key for those of us that use content marketing online to get found, get known and get clients. The high online activity makes Scribd ideal for content marketing purposes. You can also use this on your business page on Facebook tabs to share content as well. Content for Coaches and Consultants: new site launches.

Stats 100

Stats Social Media Link Building Network Marketing 100

Writing on the Web

AUGUST 1, 2012

I noticed you have a lot of good content relevant to the needs of small businesses on your site, which is in line with our content and focus. You made some crucial points that many small business owners may not focus on for their branding strategy. Compelling Content: Pushing Readers’ Hot Buttons. What about you?

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

OCTOBER 21, 2015

Personally, I use business blogging as an attraction strategy, rather than an activity that earns income via direct sales. Content is key , of course. I believe a blog is a powerful client magnet when done the smart way. It reverses the client chase.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

MARCH 7, 2012

They enhance your credibility as an expert similar to how quality content , quality presentation of that content and frequency of content enhances your page rank and authority status for your website. Why Use Twitter, Facebook & LinkedIn for Content Marketing? They also raise your credibility.

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100

Writing on the Web

NOVEMBER 4, 2010

Not surprisingly, 25% of respondents said they were complete blogging newbies and needed guidance on the fundamentals of blogging…the technical know-how as well as content creation strategies. Re-purposing content – a life-saver when you don’t know what to blog about. Week Six: Practice Makes Perfect. Join me for….

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Writing on the Web

OCTOBER 14, 2015

Affiliate – Similar to a sponsorship, affiliates can write content for your blog, but typically an affiliation will be a product recommendation, promotion or referral, and payment is commission based on referral sales. I view business blogging as an attraction strategy, rather than an activity that earns income via ads.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

FEBRUARY 29, 2012

LinkedIn is unique in that it allows senior executives, professionals with decades of experience, to connect and discuss best practices, new strategies, or anything else important. The LI membership base is a veritable ocean of users, but with Groups, you can shrink that ocean down to small pools of relevant people with whom you can: 1.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

Writing on the Web

NOVEMBER 18, 2010

Our dedicated team of specialists in the areas of strategy, design, content, copy, account and project management provide clients with sponsored magazines, web design, direct marketing solutions, in store communications, advertising and loyalty programmes for internal and external target groups. What are the key findings? Be memorable.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

APRIL 3, 2013

You know that your blog is a key part of your search strategy , but do you know how to get the most out of it? Content Curation: How to Become a Thought Leader. What would Oscar Wilde advise for better blogging ? Thousands of blog guides exist, but do they really help or just cloud the issue further? Photo: Wikimedia Commons ).

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Curation SEO Keywords Social Media 100

Writing on the Web

JULY 8, 2015

Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

NOVEMBER 3, 2010

52% aren’t sure how to apply SEO strategies to increase the reach of their blog. Blog Content: Are you personal… or all business? Here’s what the survey reveals: 72% struggle with enough time to blog. 54% of people say they struggle to know what to write about. No wonder people run out of time.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. 3 Biggest Challenges for Online Content Marketing? Do some client recommendations work better than others? Social Writing: Don’t ignore networking sites.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 28, 2010

How are you using client recommendations in your online content marketing ? Or are they a major part of your content creation strategies? 3 Biggest Challenges for Online Content Marketing? Content Marketing Ideas: Rethinking Blogging. Do you add them as an afterthought? Online Reputation?

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

MAY 27, 2015

Next, start writing content: Write down 3 – 5 of your most compelling stories, ideas, nuggets, experiences, messages you want to include. What will you gain by writing/publishing this book? What will happen if you don’t do it? How much is it costing you (money, people, work, clients, reputation, etc.) to not do it? What’s your point?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

SEPTEMBER 7, 2010

Nothing is more frustrating than spending your efforts pursuing a particular marketing strategy only to find that it generates ZERO results. If so, it’s likely because the strategy (or in this case the platform) didn’t fit your business. Has that ever happened to you? Is the Social Web Changing How We Write?

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

JANUARY 26, 2011

I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

SEPTEMBER 18, 2013

Write Like an Egyptian" src="[link] width="300" height="199" title="Content Marketing with Visuals: Write Like an Egyptian" /> Lately I find myself building pyramids. Content marketing with visuals makes your piece clearer, and more compelling to the readers. Not real ones, but the kind you can do in Microsoft Word docs.

Content Marketing 100

Content Marketing Planning Content Amazon 100

Writing on the Web

SEPTEMBER 19, 2012

So how does your content marketing strategy work for this site? So, how do these online marketing professionals incorporate content marketing while on Pinterest? Content marketing is a focus for many agencies and businesses alike. You’ll drive traffic to your site and YouTube channel with video content marketing.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100

Writing on the Web

JULY 21, 2010

How do you write content that attracts readers to your products and services? Good content, especially when it is delivered into environments where people might be on autopilot (email, sales pages, TV, any advertisement, web pages, etc.) must include words and strategies to appeal to all three brains. How to Write Like You Talk.

Ning 100

Ning Digg Content Buzz 100

Writing on the Web

AUGUST 5, 2014

Although you may have made excellent written content a part of your marketing strategy , it’s important to remember that there is more to social media than just writing a great post or article. Content Marketing How to.Tips Social Media Stuff content marketing tips Pinterest social media marketing' Where should you start?

Social Networks 100

Social Networks Social Media Network Marketing Planning 100

Writing on the Web

MARCH 12, 2014

It certainly shows in their website videos how much value there is from using them for your ebook research, planning and strategy. Some even advocate downloading bestsellers and copying their concepts, rephrasing content. In my next post, I’ll share what I know about content research for your expert ebook. Reader beware.

Research 100

Research Amazon Correlation Keywords 100

Writing on the Web

FEBRUARY 3, 2014

Use it to flesh out ideas and compose content that can be repurposed in chapters. But he was laser-focused in his strategy and single-minded in marketing and promoting his blog to all the right people in the blogging community (not the publishing community). Don’t use it thinking you’ll land a big book deal, however.

Buzz 100

Buzz Communities Course Promotion 100