Crimson Marketing

AUGUST 26, 2013

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? The first pillar of content strategy is “Space.”

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . I recently sat down with Rishi Dave to discuss his fascinating insights and experience with content experimentation.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

MAY 29, 2013

Content marketing has turned into a booming industry, a $43.9 Content marketing is something we can all do, but nothing something we all understand how to do properly. I recently came across some hilarious information on common content marketing mistakes (as told through comic strips!). billion industry to be exact.

Content Marketing 100

Content Marketing Marketing Management Viral Marketing Content 100

Crimson Marketing

AUGUST 28, 2014

8 in 10 CMOs “report that their organization has increased its spend on content marketing solutions and roughly the same figure say their spending on social media has increased from last year. In fact, almost 1 in 4 respondents said that at least 25% of their overall marketing budget this year goes towards social media.”

Spending 100

Spending Analytics Peer-to-peer Social Marketing 100

Crimson Marketing

MARCH 3, 2015

There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. The market has become so inundated with content that less than 10% of your fans are even likely to see what you publish. Digital Marketing Podcasts'

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. ” Can you think of any other content platform that offers you the same exposure? For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” It’s a very real possibility. Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

JUNE 3, 2013

Content creators can now think of themselves as publishers. It’s not always clear what is the best approach to a winning marketing solutions plan, but here are some fantastic steps to improve your content marketing efforts: 1. Optimize content for multiple channels. Execute your content marketing plan.

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

MAY 18, 2015

You can establish thought leadership and build awareness through a smart content marketing campaign. Content marketing takes work. Content marketing takes work. – Michael Brenner, former VP of Marketing and Content Strategy at SAP. – Michael Brenner, former VP of Marketing and Content Strategy at SAP.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

OCTOBER 14, 2014

Content Marketing Rule# 74: Take everything into consideration. Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. Already, there are a few brave souls dismissing it as a scary bedtime story for gullible content marketers. So is content shock for real? Image: Courtesy of Shutterstock .

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

APRIL 16, 2015

Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve now entered a world of content overload. 60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet. 60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet.

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

NOVEMBER 18, 2013

Understand their buyer journey so you can provide the content they need to help them make informed decisions. Your content marketing department needs its own management system. Find “a managing editor with the skills and experience to develop your strategy and manage your content creation and delivery.” ” 4.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

OCTOBER 8, 2013

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content. Landing Pages.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

MARCH 24, 2014

You can put that knowledge to work in your social media strategy, The post Best Practices from Dell: 3 Ways Your Content Can Give the Most Value appeared first on. We all want to give gifts that are appreciated, and we know what qualities make a gift appreciated. Corporate Marketing'

Practices 100

Practices Best Practices Content Social Media 100

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Social media posts. Guest blog posts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Social media posts. Guest blog posts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

JUNE 26, 2014

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

OCTOBER 29, 2015

User-generated content: Consumers are creating more and more of their own content (e.g. 57% of #B2B marketers rank blogs as the most important content type they create #blogging Click To Tweet. Americans spend 24% of their media time using #mobile devices #mobileadvertising Click To Tweet. Social media: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. Provide exclusive content and insight for what’s going on at your company.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

MAY 1, 2015

.” Connecting with your customers throughout all stages of the buyer’s journey requires a diversified content offer. B2B buyers consume ten pieces of third-party content for every one piece created by your business Click To Tweet. The Buying Process is More Social. Social media influence is to the B2B buyer.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

JUNE 12, 2013

As B2B companies reach new levels of maturity in their social media marketing, the savvy ones recognize the golden opportunity available to them by studying what their key competitors are doing through social competitive intelligence. Create Social Media KPIs. You can also find this post on Social Media B2B.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook. You might be asking yourself why? Say goodbye to general communication, and say hello to targeted messaging. .

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

JANUARY 21, 2014

Hipster: Less likely than other sharers to use email for sharing content. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They share informative content via social networks as well as by email. 90% of content is generated by 2% of Twitter users. How We Share.

Cable 100

Cable Social Networks Privacy Validation 100

Crimson Marketing

SEPTEMBER 22, 2014

This also applies to social media advertising and organization. Those 50,000 fans, followers, or “likes” won’t get you far if you can’t target your content marketing system to a particular audience. What businesses really need for their online marketing solutions to thrive is a strong social media presence.

Marketing Management 100

Marketing Management Network Marketing Social Media Small Business Marketing 100

Crimson Marketing

JULY 25, 2013

Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. It is often the same people or networks that consistently create fraudulent content. The best way to start your brand protection is to look at other fraudulence cases in your industry.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

SEPTEMBER 30, 2014

David pulls back the curtain for us in this episode of Moneyball for Marketing, where we see the marketing technology tools and tactics he used to develop Pluribus’ automation, social media and content driven marketing system. Likewise, short form content—small ‘nuggets of data’—are better received than long form content.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

JUNE 30, 2015

Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . Important metrics include: bounce rates, organic traffic, page traffic, leads from social media, mobile traffic, conversion rates, and referring sites.

Buyer Personas 100

Buyer Personas Conversion Rate Traffic Segmentation 100

Crimson Marketing

APRIL 30, 2013

Before joining any groups always review its content. Assess the content of the conversations. Corporate Marketing Other Interesting Topics linkedin seo social media targeted marketing' Scrutinize the group’s activity. Evaluate the proportion of discussions to comments on the comparison charts. Read the full article here.

Linkedin 100

Linkedin Tips Generation Leads 100

Crimson Marketing

NOVEMBER 10, 2015

Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . ” Changes in Marketing Speed. ” Source: McKinsey.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JULY 23, 2015

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. A social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

JANUARY 23, 2015

Social Media. How many of you focus on measuring your followers and likes on social marketing channels? “A better way to tell if your social media tactics are successful is to measure converting traffic from social sources. Content Marketing. Tag all your content and campaigns by topic.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies. Content: Nearly 50% of companies now have content marketing strategies.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

SEPTEMBER 26, 2014

Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . Crucially, marketing analytics allow you to make your content marketing solutions much more targeted and responsive.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

APRIL 17, 2013

Off-page SEO – build quality links and earn social media shares. Great content – provide valuable information. While a chocolate milshake has ice cream, chocolate and milk, great SEO contains the following: On-page SEO -keep your keyword usage natural. Read the article in its entirety here.

SEO 100

SEO Practices Best Practices Keywords 100

Crimson Marketing

DECEMBER 12, 2014

While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. In fact, approximately half of an email list will be active, with recipients either opening or clicking on emails.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 24, 2013

Inbound: Content Marketing. Social media. Define Your Method. What’s the best channel for you? Let’s break this down into two categories – Inbound and Outbound. Landing pages. Outbound: Email Marketing. ” Which of these channels have been successful for you in the past?

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Inbound: Content Marketing. Social media. Define Your Method. What’s the best channel for you? Let’s break this down into two categories – Inbound and Outbound. Landing pages. Outbound: Email Marketing. ” Which of these channels have been successful for you in the past?

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100