The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Tomorrow People

MARCH 8, 2021

A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. This applies equally to internally and externally facing content. How to produce awesome content briefs. Establish the strategic context. What comes next?

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Planning Content Marketing Allocation Content 177

Marketing Insider Group

DECEMBER 4, 2023

This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

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Marketing AI Curation Content SERP 313

Marketing Insider Group

AUGUST 7, 2023

The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. That’s exactly what conversational content is about.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

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Fulfillment Video Marketing Content CTR 235

ClearVoice

JUNE 15, 2021

What Is Marketing Writing? Marketing writing is more than merely cranking out blog posts and website copy. Let’s take a look at some of the strategies good marketing writers employ to create writing that persuades audiences to act. How Is Marketing Writing Different From Other Types of Writing?

Rules 116

Rules Work Management Content Marketing Marketing Management 116

seo.co

APRIL 17, 2022

If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Do’s and Don’ts for Blog Writing for Lawyers.

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Practices Best Practices Lead Scoring Lead Ranking 107

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . How to Write an SEO Content Brief.

SEO 111

SEO FAQ Content Work Management 111

DivvyHQ

JULY 13, 2023

Looking to lighten your content creation load? Look no further than AI content writing software. But which one is best suited for your various content use cases? Check out our latest article to help you navigate through the options and find the perfect fit for your team.

Software 73

Software Best Practices Content High Quality Lead 73

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Learn what creating content like a journalist really means and discover our best tips on how to do so.

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Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. How can you make the kind of content that sticks with your target audience?

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Content Act-On Viral Marketing Fulfillment 233

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Because writing effective industrial blogs requires a unique set of skills and strategies. Because writing effective industrial blogs requires a unique set of skills and strategies. Reaching the right audience with relevant content is not easy.

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Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Marketing Insider Group

MAY 16, 2023

Here’s our diagnosis and the content-creation-cure. Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content.

SEO 243

SEO Lead Ranking Content PR 243

Anyword

SEPTEMBER 19, 2023

In this guide, you will get to know the concept of Performance Writing. More than just copywriting, Performance Writing represents a new constellation of skills that will prove to be essential for success in the post-AI marketing reality. What Is Performance Writing? Why Does This Matter Now? Who Is a Performance Writer?

Copywriting 52

Copywriting Video Marketing Work Management Marketing Management 52

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But even the most experienced content marketers can always learn more about how to persuade their readers.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. This guide’s intention is to teach you how to use content to get more of these hardline conversions for your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Martech

MARCH 17, 2023

WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. Step 1: Find your keywords WriteSonic puts content optimization front and center. First, the tool asks you to specify a topic for the article and automatically puts together a list of relevant keywords.

Marketing AI 96

Marketing AI Copywriting Landing Pages FAQ 96

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. Key Takeaways. Every business needs a blog.

Startups 280

Startups Work Management Marketing Management Service 280

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

Stevens & Tate

MAY 25, 2022

Writing content can be tricky. Finding that perfect balance between writing for your brand and writing for SEO is no easy task. If you do the proper amount of keyword research , then you shouldn’t have to worry about trying to include the keywords you’ve chosen into the content you’ve written.

Brand Identity 93

Brand Identity Branding Lead Scoring Lead Ranking 93

Martech

MARCH 13, 2023

In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. And so, AI cannot write like us,” wrote Eddie Shleyner , founder of VeryGoodCopy. We can leverage generative AI tools to level up the content creation process. You’re writing a piece about [your topic]. .”

Marketing AI 89

Marketing AI AIDA Marketing Analytics Tools Template 89

Scoop.it

MAY 10, 2022

Do you know that it takes over four hours to write a typical blog post? This stats from Orbit Media complements the data on main challenges content marketers face in work: lack of time and high-quality content creation are among the top three for specialists to overcome. It’s frustrating, discouraging, and demotivating.

Practices 86

Practices Tips Content Template 86

Industrial Marketing Today

JULY 15, 2020

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for many of these companies. This is only a content summary. Visit my website for more content on industrial marketing.].

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Tactics Relevance Paid Search Agency Marketing Websites 147

The Lead Agency

MAY 25, 2023

The 2022 Content Preferences Survey, which was based on data from a survey of 174 executives, found that 62% of B2B buyers engage with three to seven pieces of content before contacting a salesperson. Tell the whole story When writing a case study, avoid only focusing on the outcome. Identify the problem they were facing.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? A good subject line should be intriguing, specific, and relevant to the recipient. Writing Tips for Outreach Emails 1.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Adobe Experience Cloud Blog

JUNE 2, 2020

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. For instance, a technology marketer must be able to write out a solution flyer themselves. Based on that information, marketers should be able to define content and channel strategy to optimize return on investment.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

nDash

JULY 7, 2022

AI writing tools have exploded into the workforce, streamlining healthcare, logistics, automotive, banking, and cybersecurity industries, for example. The freelance writing community has found itself in a cold sweat within the last few years. AI Writing Tools: An Overview of the Software’s Capabilities. Are we next?

Tools 98

Tools Work Management Marketing Management Software 98

Anyword

DECEMBER 20, 2023

While AI has made it easy for businesses to effectively create content at scale, it has also brought about the issue of “AI content hallucinations,” where fact and fiction can become blurred. This poses a significant risk to brand’s content marketing success, potentially resulting in disastrous consequences.

Tips 40

Tips Lead Ranking Rules Content 40

Conductor

AUGUST 12, 2021

How to Write an SEO Optimized Meta Description. Writing SEO-optimized meta descriptions is all about precision and tactics, which becomes even more important for mobile pages. It’s a short description that can be used for both search engines and users to preview page content before the page is opened.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Sprout Social

MARCH 30, 2020

Looking to master the art of headline writing? Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. Our guide breaks down 10 actionable headline writing tips that’ll help you score those precious clicks and shares. Don’t sweat it! See how that works?

Work Management 140

Work Management Content Marketing Management Case Studies 140

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

DivvyHQ

SEPTEMBER 14, 2023

Does your content need to target specific local markets? With Google and other digital channels making heavy use of geolocation targeting, you need to understand the tech and ensure that your content reflects the interests and needs of local audiences. Let's get local!

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Content Google Advertising Channels Trust Marketing 80