ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Onalytica B2B

DECEMBER 8, 2016

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Individual profiles list experience and credentials, so even a small amount of effort will reveal exactly what type of content brands can expect from LinkedIn influencers.

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 121

Ethics Social Media Trends Copyright 121

Biznology

JUNE 29, 2018

“Are Salespeople Relevant to the Modern Buyer?” So, what are the implications for sales communication content, and for video content in sales communication particularly? Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Stevens & Tate

MARCH 1, 2024

By focusing on creating valuable content and tailored experiences, you can draw potential customers to your brand organically. Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology. The benefits of inbound marketing can be a game changer for your business.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. For technology-related videos, YouTube rules. Vendor sales teams should take advantage by posting (and reposting) relevant videos routinely.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

BOP Design

NOVEMBER 14, 2023

B2B companies must pay attention to website factors like page speed (more on that later), paths to conversion, compelling content, purposeful design, and convincing calls to action. Long-form content While the idea of long-form content is certainly not new, it is evolving to take on different formats. This is no longer the case.

Design 94

Design Trends Marketing Websites B2B 94

Onalytica B2B

APRIL 3, 2018

Is it relevant to your brand? What kind of content do they tend to post? Is it written content or picture content? They have an abundance of knowledge and something to bring the table if you were to work together on some content that both of your audiences will love. Is this why they’re influential?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Navigate the Channel

DECEMBER 14, 2017

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1. Brand Transparency is Essential.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Several studies clearly demonstrate the dominance of social networks in content marketing.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. Reading reviews, researching topics, skimming online articles, and browsing social media content. .

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 52

ClearVoice

JULY 27, 2022

Branded content is everywhere today, from apps to your local newspaper to that DIY photo you found on Pinterest. In this post, we bring 5 examples of brands absolutely excel at content marketing and explain what you should do to bring your content to the next level. What is content marketing? How can we do better?

Examples 52

Examples Brand Identity Branding Content Marketing 52

Scoop.it

DECEMBER 19, 2019

Imagine this: You’re working on content curation for your business site’s blog. You’ve thought about which relevant content you need to keep driving traffic while advancing your other marketing goals. . Why You Need to Curate Content for People with Disabilities. 7 Ways to Curate Content that is Accessible for All.

Curation 54

Curation Content Click Rate Paper 54

Rev

JULY 8, 2019

Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything. I invite you to B2B Webinar Best Practices. What is a Webinar?

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Markempa

AUGUST 19, 2021

To determine whether or not your customer bases are similar, you can search for relevant keywords about your customers’ cares, concerns, and goals. Step 3: Execute — Engage them and be relevant. Influencer Marketing via video content creation – markempa. The following chart shows how influencer engagement might look.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Only B2B

NOVEMBER 23, 2021

They’re more likely to sign up for newsletters or blogs you have accessible if they visit your website and find content that attracts them. They are well-aware of their requirements and join your email list with a clear goal in mind, such as gaining access to fenced information such as white papers, ebooks, and high-level publications.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Navigate the Channel

OCTOBER 5, 2022

As a bonus, social media offers a convenient platform for repurposing your content and leveraging your trade show, or other event, investment long after the event wraps up. A sidenote here: It’s vital to change up the content, so you’re not sending out the same message for months or weeks before the event. After the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Relevant: Does the goal align with your organization’s larger goals? Evaluate what other content is doing, take note of what you like, and set out to do it better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Content4Demand

FEBRUARY 9, 2021

Well, I’m here to tell you that when you invest in a podcasting strategy and develop a consistent calendar, you give your team a wealth of new content and insights that you can reuse in the long term. Others will want to get a quick idea of the content to make sure it’s relevant. Syndicate Episodes on YouTube.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. YouTube or Vimeo) does not count.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

ClearVoice

JUNE 22, 2021

Links are beneficial for everyone, from freelance writers to content marketers. Highlight what you’ve written previously by including links to past content. Helps you build “link juice” by linking to relevant, high-quality sites in your content. Offer content. Create great social content.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Valasys

JANUARY 17, 2020

According to Ann Handley, Digital marketing & content expert at MarketingProfs, B2B marketers need to make their customers the hero of their stories. Read more: 5 Essentials of Dynamic Content for Smarter B2B Marketing. B2B marketers should focus on creating pieces of content to educate their audience groups.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Exo B2B

JULY 9, 2019

It touches three sensitive topics since the past five years now: influencers, social networks and content marketing. ” It’s based on the WHITE Paper by CMIT (the Club of Tech Marketers), associated with the agency Faber Conten. We didn’t choose this title for nothing! ” Exit the stars and gurus.

BtoB 45

BtoB B2B Social Networks Opinions 45

BenchmarkONE

NOVEMBER 10, 2022

Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase. Lots of marketers turn to social media and Youtube.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Directive Agency

OCTOBER 20, 2017

You can leverage this knowledge through content marketing. Content marketing as a whole is one of the most effective forms of marketing. But many B2B companies still struggle in their effort to create content. What Types of Content Do B2B Audiences Need? B2B content has to be highly actionable. Image Source ).

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is the Chief Content Officer at MarketingProfs.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Mailmunch

MAY 20, 2021

After optimizing your social media profiles, you need to strategize your approach and create content accordingly. There are several ways you can generate leads through content on your social media. Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations.

Social Media 53

Social Media Lead Generation Generation Lead Ranking 53