Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield.  As I know Amy and value her as an expert in her field I am more likely to click on this post in the search results. By attracting a relevant audience it is more likely that their network would also be a relevant audience.  Find Relevant Keywords Using Google Keyword Tool. MORE >>

In the word of marketing, content is said to be King; it educates people so that they know, like, and trust you well enough to do business with you.  But great content doesn’t distribute itself.  According to Copyblogger’s Senior Editor Sonia Simone, “Content needs vehicles for people to pass it along, discuss its merits, argue over its controversies, blog it, mash it, tweet it, and even scrape it.”. And so this begs the question: If Content Is King, Then What’s Queen? Content is King, but marketing is Queen and the Queen runs the household.”  MORE >>

For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. 80% of people who visit a website get there from typing a keyword in the query box of a search engine. This is no different for search marketing, It’s an objective measure of performance based on the buying cycle for your brand (e.g. Visitors from Search : Every website should install an analytics tool, such as  Google Analytics. site growing in content and popularity should draw traffic from more search queries. MORE >>

The proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for distribution of content, and where consumers had very few options and meager resources for information gathering. So how does one handle this information overload and how do B2B marketers compete to stay on the top of search results, in this continuous flood of content that will only increase by the day? So what exactly is content curation? Curate, don’t spam. MORE >>

As everyone who read Mike Moran’s recent post on this blog knows, Panda rewards quality content. So content quality is obviously very important for search effectiveness, perhaps more important than site architecture. Saying “create quality content” is like saying “build beautiful websites.” Well, I’m here to tell you you can define content quality. More importantly, you can measure and track progress, giving you confidence that your content will be of sufficient quality to rank well for Panda. The seven C’s of content quality. MORE >>