B2B Marketing Traction

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Fuel Your Online Marketing Machine with Dynamic Content

B2B Marketing Traction

Does your online content make your phone ring? Quality, online content (even if it was written years ago) is the key to getting found online today. This means that you need to be strategic when you plan your content. What kinds of content will fuel your online marketing machine?

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Online Marketing – Don’t Leap Before You Look

B2B Marketing Traction

A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first. The Facebook business page was pretty much empty of content and the owner had set up a personal page as if it were the business (this is against Facebook’s guidelines and can get a profile taken down).

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How Social Media Feeds your Online Marketing Machine

B2B Marketing Traction

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. More people find you online.

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B2B Online Marketing Content: How Much Should You Give Away?

B2B Marketing Traction

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?” ” and “What?”

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Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. In all of this you also need to get your prospects, colleagues and customers buzzing about and “liking” you and your content.

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Links to new content on your website. You do frequently add content to your site, don’t you?

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You Paid for More Traffic to Your Website – Now What?

B2B Marketing Traction

If you’re a business owner, chances are you’ve spent a lot on online marketing. Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. What you need are the 3 C’s – Content, Connections, and Conversions.

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