Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. You can read through the blog post on how to use my templates. Therefore, the answer is YES.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Hubspot

DECEMBER 19, 2019

If you’ve found your way to this blog post, it’s safe to assume you now need to develop a consulting proposal for this client — and you need help doing so. Many prospective clients request proposals before officially signing on the dotted line. How to Write a Consulting Proposal. Understand their challenges and needs.

Consulting 71

Consulting Template Marketing Proposals Deliverability 71

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy. Download These Templates.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. crawling and indexing optimizations) and the wider KPIs from the rest of your marketing team (e.g. This post is sponsored by Better Proposals. First contentful paint.

SEO 318

SEO Google Ad Building Marketing Analytics Tools 318

Animalz blog

SEPTEMBER 14, 2023

Gareth Davies is the content lead at Parabol, an online Agile meeting tool. He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. What Is Content-Led Product?

Validation 99

Validation Top of Funnel Product Ad Building 99

Sprout Social

FEBRUARY 22, 2017

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a social media proposal, aided by tips from people who write proposals on a daily basis. The proposal is part of your sales process.

Social Media 84

Social Media Template Marketing Proposals Media 84

Pam Didner

AUGUST 12, 2019

Product-Specific Messaging Template. Thought-Leadership Messaging Template. Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. . Product-Specific Messaging Framework (Sample).

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. They all wanted to know why someone from marketing and editorial was creeping on their session. ” “So you’re going to work on content that drives lead generation?

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Hubspot

JANUARY 15, 2020

These five LinkedIn summary templates will help you flesh out your profile in no time flat. Here's the template: [One- to two-sentence description of common prospect problem.]. In the past four years, I’ve helped dozens of online retailers capture these “lost” customers with targeted emails, personalized content, and more.

Template 86

Template Linkedin Ideal Customer Profiles Effectiveness 86

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Martech

MARCH 6, 2024

Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. Polish your copy to comply with Gmail’s RETVec AI spam filter Gmail’s RETVec algorithm hunts spam by detecting hidden tricks and deceptive content with advanced precision.

Outreach 112

Outreach Effectiveness CAN-SPAM Domain 112

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

SocialPilot

JANUARY 29, 2024

Influencer marketing is not new to anyone in this digital age. And the fact that it is derived from emotional marketing is also long standing. We are here to help you unravel the secret ways how to contact influencers & compel them to say YES to your enchanting proposal. What Exactly Is Influencer Marketing?

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Scripts and templates To maintain consistency in communication, your playbook should include scripts for calls and meetings, email templates for various scenarios, and guidelines for social media interactions. Create customer personas Work with the marketing department to develop detailed customer/buyer personas.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Marketing Insider Group

FEBRUARY 14, 2023

But, if your target market mostly uses a desktop, you need to make sure not to exceed 50 characters. Here are some real-life examples: Start Creating Content That Converts | Exclusive Offer (Marketing Insider Group) Clock’s ticking 50% OFF 500+ items (Urban Outfitters) Welcome Gift! We understand. Flat Tummy Co.)

Creativity 310

Creativity Examples Marketing Budget Urgency Marketing 310

Webbiquity

MAY 7, 2020

Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed. It is a wise strategy to include handwritten letters in B2B marketing alongside digital tools. There is also a place in B2B marketing for non-digital communication.

B2B 169

B2B Paid Search Agency Blast Campaigns Account Based Marketing 169

Navigate the Channel

NOVEMBER 6, 2023

Digital marketing has come a long way over the last few years. While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. Enhance website engagement by offering valuable content and interactive elements.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Seismic

NOVEMBER 3, 2022

Between searching for the right content, updating assets, and jumping from tool to tool, it’s difficult to provide clients with content in an efficient and thoughtful way. In this post, we’ll take a look at three ways a modern sales content management system can help firms improve operational effectiveness and client engagement.

Work Management 52

Work Management Marketing Management Content Case Study 52

Hinge Marketing

JUNE 4, 2024

Today, we’d like to share a few highlights from that report—findings marketers and executives at consulting firms may find useful as they try to make sense of the marketplace and plan for the future. If the amount you invest in marketing your services isn’t correlated with success, what is? Yet they achieve far superior performance.

Consulting 91

Consulting Marketing AI Studies Service 91

SmartBug Media

DECEMBER 7, 2023

Marketing leaders who use AI can achieve real results. Wondering how to write awesome ChatGPT prompts for marketing? ChatGPT in Marketing: It's How You Wield It Making the most of AI starts with the right perspective. Setting Realistic Expectations You’ll hear a wide range of opinions about AI’s role in marketing.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He shares the presentation with each business marketing leader, who mix and match the services they need á la carte. What’s the greater purpose of this proposed project?”

Resources 97

Resources Enterprise Management Work Management Marketing Management 97

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that content could do so much more. Product pages on the website.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

ClearVoice

JUNE 30, 2020

Caitlin Pearce, executive director of the Freelancer’s Union, shared this humbling data: “Freelancers are spending literally 50 percent of their time doing the prospecting, marketing, and administrative work that they need to grow their solo businesses.”. Don’t make proposals an afterthought. Don’t work in isolation.

Work Management 140

Work Management Marketing Management Marketing Proposals Business 140

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. Video Marketing 1.2 Requirements Document Template 3.2 Are you looking to help marketing with video management and data collection? Use Cases of an Online Video Platform 1.1 Video for Sales 1.3 Learn More.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Adobe Experience Cloud Blog

JUNE 2, 2020

Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing initiative have the potential to succeed?” Marketing automation can improve your creative team’s workflow. So why aren’t they?

Marketing Automation Services 152

Marketing Automation Services Creativity Marketing Automation Automation 152

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Ensure you know the brand and marketing objectives and how the integration will be measured. If those objectives and success metrics don’t exist, propose them. What current and near-future marketing campaigns do you need to support?

Work Management 95

Work Management Brand Identity Branding Marketing Management 95

ClickZ

AUGUST 20, 2020

As a marketer in these evaluations, my first go-tos are my partners in technical product and finance. In reflecting back on these evaluations, which were for a variety of digital marketing platforms including email, SMS, and social, my hindsight is that the involvement of my partners in creative is just as important.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

seo.co

SEPTEMBER 25, 2023

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. That’s where good SEO agencies come in.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Outgrow

APRIL 5, 2023

Let’s see how ACCELERATE partnered with Outgrow to drive cancer awareness and proposed different solutions. Outgrow is an interactive marketing platform that lets organizations create quizzes, calculators, surveys, forms, chatbots, assessments, polls, giveaways, etc. to boost their marketing efforts. And you can too! That’s all!

Outgrow 52

Outgrow Marketing Proposals Work Management Marketing Management 52

Hubspot

JUNE 16, 2020

Whether you're providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. A business proposal can help you prove to clients' that you're the most well-suited to meet their needs, and help you stand out from the competition. Introduction.

Social Media 101

Social Media Marketing Proposals Media Work Management 101

CoSchedule

FEBRUARY 16, 2023

To succeed in marketing, you need to know how to write a follow-up email that connects the initial opportunity with actual results—and we’ll show you how. table of contents] Step 1: Decide The Objective Of Your Follow-Up Email Determine what you wish to achieve with the follow-up email. Let’s begin. Highlight the benefit.

Practices 94

Practices Urgency Marketing Best Practices Template 94

Hubspot

MAY 13, 2019

Throughout the buyer’s journey, content obviously plays a huge role during the beginning and middle stages. A lot of marketing teams are focused on creating the beginning- and middle-stage content that brings in the views and leads most sales teams are focused on closing during the final stage of the buyer’s journey.

Examples 70

Examples Marketing Proposals Advertising Agencies Business 70

Hubspot

APRIL 12, 2023

Table of Contents What is sales activity management? On the other hand, for a field sales rep, those activities might be opportunities discovered, VP-level conversations, face-to-face meetings, and proposals sent. Do you notice reps sending the right number of proposals but not winning enough deals?

Work Management 85

Work Management Marketing Management Activities Marketing Proposals 85

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. This will determine if a competitor is likely to bring new products to market. How well do they understand the market?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148