KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%).

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

APRIL 30, 2012

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

JULY 26, 2012

Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers. The Social Media Myth.

Search Engine Marketing 120

Search Engine Marketing Search Marketing SEO Lead Scoring 120

KoMarketing Associates

MARCH 29, 2018

Improving search rankings certainly isn’t as simple as it sounds. At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. Evaluate link profiles and determine new opportunities. Moz Open Site Explorer. Screaming Frog. Google Analytics. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JULY 20, 2017

It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

JULY 31, 2018

Even if you don’t want to narrow your presence to your local area, many organizations still prefer to work with someone local, so that is what they’ll search for. Having content that optimizes for local terms and queries, both on your website and elsewhere, is key to making sure you’re capturing all potential customer website traffic.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

SEPTEMBER 14, 2017

percent were search engine users. As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Second, like other search engines, website speed is critical to Baidu. Create Relevant and Unique Content.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

JULY 28, 2016

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go. Link Building Is All About Quantity.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

APRIL 1, 2014

It’s no secret that personalized search has become a huge part of Google over the years. Between location, search history, and now Google+, two people are rarely going to see the same results. This is also the case with Bing, as they too are using social signals in addition to location data and search history. Reference : .

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

KoMarketing Associates

NOVEMBER 6, 2018

Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. First and foremost, it’s critical to demonstrate period over period growth in organic search engine traffic.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

DECEMBER 4, 2014

This April will be my 10 th year in the search field. So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. In my last Search Engine Land column , I looked at some of the challenges we face as SEO managers. TEN YEARS! Yeah…me too.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

DECEMBER 18, 2014

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. Those tactics in summary: YouTube Integration.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Building relationships within the industry. Moz’s Open Site Explorer (OSE) tool allows us to enter a URL and view its link profile.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

NOVEMBER 14, 2017

percent users are using Zhihu to search and ask questions relevant to their professional fields. For example, when we search for Cisco , there were 739 questions about this topic and 19,000 people are following. Diverse and Professional Content. Users don’t mind reading long content if it’s valuable to them.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

KoMarketing Associates

AUGUST 5, 2015

Trust is a core component of a successful search engine optimization initiative as well. Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. If you are connected on LinkedIn, write a colleague a LinkedIn recommendation.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development. Taking Everyday Life and Turning It Into Content.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

SEPTEMBER 3, 2015

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. But there is certainly debate on how social media influences search ranking and what types of social media signals create that influence.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. These are all things we need to know not only as link builders but as SEOs in general. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

MAY 11, 2012

Even today, we get asked what are the simple tactics, the “quick wins”, that a budget conscious organization can implement to “push the needle” in their search efforts. The high level examples include (but are not limited to): Search Algorithm Understanding. Can we help some of them? Absolutely. Communications.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

KoMarketing Associates

JUNE 20, 2019

The answer lies in link building, which is among the #1 ranking factor. It improves your brand’s prominence in search engines and can help establish authority. However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

KoMarketing Associates

JUNE 30, 2015

Here are four key steps for improving your success rate at link building outreach. Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. For Twitter, use private Twitter lists to assemble relevant information streams.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

JUNE 13, 2013

This compilation of 12 LinkedIn groups is based on multiple factors, including number of members, frequency of updates, and validity of content. Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. I would not go overboard with keywords in your headline; pick one or two of the most relevant opportunities.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

AUGUST 25, 2016

Bonus tip: The best way to influence or grow your Domain Authority is through earning relevant, fresh links from other authoritative sites. Some strategies for link acquisition is through brand audits and writing 3 rd party articles. . In addition, Keyword Planner can help identify trends, search volume and suggested keywords.

Analysis 120

Analysis Peer-to-peer B2B Domain 120

KoMarketing Associates

MAY 16, 2017

Many of us have seen the impressive numbers around B2B content marketing usage. If you haven’t, here’s a snapshot (courtesy of the Content Marketing Institute ): While these figures are encouraging, they likely aren’t enough alone for you to adopt a full-fledged B2B content marketing strategy.

B2B Marketing 150

B2B Marketing Content Marketing B2B B2B Thought Leadership 150

KoMarketing Associates

OCTOBER 31, 2014

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

FEBRUARY 12, 2014

This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. As marketers, we have a responsibility to our clients (and to ourselves) to keep up with the latest online content marketing trends in order to better engage customers and offer them the type of content they’re looking to consume.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120

KoMarketing Associates

APRIL 28, 2014

Performing competitive link analysis is one of the most effective ways for B2B marketers to develop tactics designed to improve the search ranking of their organization’s website. To get started, you’ll first need a list of 3-7 relevant search competitors. Content ideas. Forum Discussions. Industry Publications.

Analysis 120

Analysis Ideal Customer Profiles High Quality Lead SEO 120

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Buyers Want Personalized Content. Create High-Quality Landing Pages.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JULY 2, 2015

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. Analyze Existing Content.

Content 120

Content Distribution Curation Keywords 120

KoMarketing Associates

JUNE 26, 2014

Check out the agenda for the very first Search Engine Strategies in November 1999. Screen Grab via Search Engine Strategies. But it’s pretty cool that industry thought leaders like Shari Thurow and Sullivan were already beating a drum well heard in today’s search environment.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

KoMarketing Associates

JANUARY 13, 2015

These three words are critical to the content marketing process from start to finish. Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. The True Detective Approach to Content Marketing.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120