WebMarketCentral

APRIL 14, 2009

5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g., Traffic Travis Traffic Travis is very helpful free SEO tool for keyword analysis, backlinks and on-page SEO.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

MARCH 30, 2009

Is content really king for SEO? As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

SEPTEMBER 8, 2009

Other than Matt Cutts (who isn't for sale)—or perhaps someone with compromising photos of Google's search engineer—no one can guarantee any specific rank for a website on any given keyword. Better to have someone versed in content development and link building than someone who's spent too much time at self esteem-building seminars.

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

JANUARY 24, 2008

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords. Who Uses Dynamic Keyword Insertion?

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

JULY 6, 2009

In this post, Brandon Falls briefly explains the purpose and content of the guide. Among the myths flayed here: duplicate content isn't that big of a deal, although webmasters should "make it easy for us (Google) to find the preferred version;" XML sitemaps harm your rankings (quite the opposite!);

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

JANUARY 9, 2008

For example, Flash content, Javascript and images are invisible to search engines. This tool Simulates a search engine by displaying the contents of a webpage exactly how a search engine would see it. You can see the top sites that pop up for your keyword(s) by mousing over the dots.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

JANUARY 23, 2009

For example, though I've used many keyword tools and even written about some of the best keyword research tools here and here , I somehow managed to overlook Wordtracker's free keyword suggestion tool , which uses data from Dogpile and Metacrawler to estimate search volume across all search engines. Very Sun Tzu."

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

OCTOBER 13, 2008

5 Keyword Strategies for B2B PPC Campaigns by High Rankings Advisor Andy Komack offers five valuable, practical tips for improving web marketing results, such as "Users Do Not Search for 'Solutions'" (so true!) In the online world it usually means bidding on your competitor's 'brand' keywords on a Pay Per Click Advertising platform."

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

MARCH 2, 2009

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. His deck actually covers the organic search marketinging basics—keywords, content and links.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

OCTOBER 19, 2009

the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them). He provides tips on design (how to get Google's spider to read your text before your menu links), how to get your site indexed in 24 hours or less (though you need to be careful with this technique), and what Google ignores (e.g.

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

MAY 11, 2009

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

AUGUST 14, 2008

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. Whats the best keyword match type? Both are free, but one is considerably faster and more thorough.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

JANUARY 30, 2009

Why Google keywords cost more but deliver less by iMedia Connection Dave McCarthy explains how Google uses its quality score to reward (or punish) advertisers, how to improve your quality score, and what types of landing page offers to avoid. Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

AUGUST 17, 2009

These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! Though one may quibble with details here (on-page optimization accounts for only 5% of search position for competitive keywords?!) This helpful post shows the relative importance of keywords, links, site age and other factors.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

NOVEMBER 16, 2009

by Search Engine Land Jill Whalen exposes the simple two-word answer that applies to nearly any question about SEO, including how quickly Google indexes new pages, what to do if your search position suddenly drops, the benefit of including keywords in URLs and more. The Answer To All Your SEO Questions!

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MAY 4, 2009

In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." SEO social media interactive PR? tags: PR 2.0 SEO social media interactive PR? SEO social media interactive PR? SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

DECEMBER 17, 2009

Among his conclusions: more content helps. 12 Easy Mistakes That Plague Newcomers to the SEO Field by SEOmoz For those new to SEO, Rand Fishkin provides some excellent advice on mistakes to avoid including reciprocal linking (it doesn't work, and it looks spammy), targeting the same keyword on multiple pages, and not using XML sitemaps.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

JUNE 18, 2008

Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online. One tactic commonly employed by gray-hat SEOs is to write keyword-rich "articles" designed more to get high ranking from search engines than for actual human reading.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

JUNE 17, 2006

This is a free service that allows you to contact the Webmasters at other sites with content similar to yours and exchange links. It avoids the problems of automated linking solutions that don't generated links from relevant sites and (mostly) avoids spam by providing your site information only to those with related content.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

JANUARY 7, 2009

Web design guru Stoney deGeyter explains four coding issues that can "screw up your on-page optimization processes," such as a very high code-to-content ratio, and how to fix them. How to Fix the Bloated Code that is Jacking Up Your SEO by Search Engine Guide First off, you gotta love that title.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

SEPTEMBER 10, 2009

I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there." Content Marketing: How do you write to entertain readers?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JULY 14, 2008

If your website is still optimized for the same keywords as 18 months ago (or longer), now is a good time to re-validate your key search phrases. Next, run those phrases through a keyword tool to find similar phrases and their relative search frequency. Revisit SEO Technologies, needs and customers change over time.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

APRIL 10, 2009

Illegal black hat SEO methods , such as cloaking (presenting different content to search engines than to human visitors) and link farms, are worst of all as they can get a website blacklisted. Don’t be surprised if the guy who just turned you down for a loan offers to get you to page one of Google for your keyword."

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

MAY 12, 2008

The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic.

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

AUGUST 1, 2008

The SEO Website Overhaul by PromotionWorld Writer Brandon Cornett gets to the heart of SEO in this concise and practical article, detailing “five simple tasks you can perform on your website over the next few days to improve your search engine visibility and traffic levels” from validating your keywords to creating an XML site map.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

DECEMBER 1, 2008

One day the meta keywords tag is critical, the next it doesn't matter. Although your precise search position will vary depend on the searcher's location, demographics and other factors, it won't rank highly for anyone if it isn't well-optimized. Search algorithms are constantly changing.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

MARCH 6, 2009

Though targeted at small businesses, the best practices outline in this post apply to websites of virtually any size. Seth was no doubt inspired by the seven deadly sins of blogging. freelance website designer - chicago In need of some visual inspiration?

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

MARCH 3, 2008

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them?

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

MARCH 14, 2007

They may be running some Google and Yahoo search ads, but even for these programs, keywords, bids, ad content and landing pages are frequently not optimized. Many companies struggle to implement a comprehensive web marketing strategy. Part of the reason is a shortage of practical models.

Planning 20

Planning Marketing Plans Paid Search Agency PR 20

WebMarketCentral

JULY 9, 2007

Blogs, online news releases, and other forms of Web content let organizations communicate directly with buyers.and here's something really neat: if you do a good job telling your story directly, the media will find out. And then they'll write about you!" And then they'll write about you!" That's online word of mouth.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20