Webbiquity

JULY 2, 2019

Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others.

B2B Marketing 235

B2B Marketing Godaddy B2B Paid Search Agency 235

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.”

Marketing AI 78

Marketing AI Research Tactics SME 78

Martech

MARCH 6, 2023

As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us. ” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021.

Marketing AI 112

Marketing AI User-Generated Content Training Press 112

Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. Only now it’s increasingly able to assist in creating content in ways it could not before. There’s long been the promise of using AI to create visual and written content. Google put down its marker, declaring that AI-generated content violates its webmaster policy.

Marketing AI 110

Marketing AI Ethics Phishing Paid Search Agency 110

Content Marketing Institute

MARCH 2, 2018

How do you define content? Do the people on other teams define content the same way? Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). A Wikipedia entry offers two slightly different definitions in its first two sentences. The word #content is an empty vessel.

Content 110

Content PR Wikipedia Click Rate 110

Stevens & Tate

DECEMBER 16, 2022

One area in which AI is currently upheaving the status quo is in the online marketing world. The emergence of AI marketing over the past few years is already changing the way businesses market their brands — and for the better. Google and other search engines would use algorithms to rank content based on these factors.

Marketing AI 116

Marketing AI SEO Effectiveness Planning 116

seo.co

JULY 19, 2021

In fact, Google controls about 92.05% market share in the internet industry. In the early days of the internet, it was difficult to perform extensive research and searches into everyday topics. In fact, Google is the richest company in the world in regards to market capitalization. What is a Search Engine?

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

AUGUST 9, 2013

Photo credit: Wikipedia. And there will always be a place for short-form writing, as well as longer articles and stories, whether it is published on the Internet, on paper or both. But on the Internet, time is money. Given the Internet’s Darwinian nature, the winners have either pioneered the new methods, or they’ve adapted.

Tips 80

Tips Internet Marketing Wikipedia Copywriting 80

Writing on the Web

MAY 8, 2013

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. Focus-schmocus.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Biznology

NOVEMBER 13, 2013

(Photo credit: Wikipedia). Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. Here’s how each of these works in the world of content marketing.

Content Marketing 80

Content Marketing Wikipedia Content Internet Marketing 80

Biznology

AUGUST 7, 2013

Photo credit: Wikipedia. Anytime I read about content marketing, the phrase “compelling content” inevitably appears. No one ever bothers to define it, and writers seem to accept that marketers know what it means. But if I had to define it, I’d say it’s content that is newsworthy. But what is newsworthiness?

Content 80

Content Wikipedia Copywriting Internet Marketing 80

Kevin Indig

JANUARY 31, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Content ownership is a complex problem. Who owns AI training data?

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Biznology

JULY 27, 2010

Image via Wikipedia. If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject. Check out the first in the podcast series, on Content Creation vs. Content Aggregation.

Aggregators 80

Aggregators Curation Wikipedia Content 80

seo.co

JUNE 16, 2021

You don’t have to spend much time on the Internet to learn that not everyone who claims to be an expert on a given topic actually is. That’s why Google’s algorithm is designed to identify signs that a site’s content truly is authoritative. Search the Internet for mentions of your brand, services, or products. Link to Others.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

KoMarketing Associates

SEPTEMBER 14, 2017

As of June 2017, there were 751 million internet users in China and 81.1 As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Create Relevant and Unique Content. Content is the core of Baidu SEO.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Biznology

SEPTEMBER 21, 2017

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” In short, digital media will be the key vehicle for reaching customers with relevant, engaging, and purposeful brands and content.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. Read their story here on Wikipedia.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Biznology

AUGUST 30, 2010

Image via Wikipedia. This last look into content with intent will take a look at a "strategy" that I see as more of a "strategery." (Do I call it creating content for content's sake or the "throw everything against the wall and see what sticks" approach. Content does need to have some forethought, though.

Intent 80

Intent Content Terms and Conditions Wikipedia 80

Biznology

JUNE 11, 2010

Image via Wikipedia. This week, I spent two days in New York City at the Interactive Advertising Bureau's Innovation Days "Content Conquers All" event. It was essentially two full days of looking at everything content related that could be imagined. Content is the consumable piece of your Internet presence.

Wikipedia 80

Wikipedia Internet Marketing Content High Quality Lead 80

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Call off the dogs. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). So how can you maximize the chances that your content marketing efforts will provide a measurable return and actual revenue? By paying attention to the details other than the content. Too often, the focus for content marketers is on content. Production.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king. Your content needs to be relevant and have context.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Biznology

OCTOBER 10, 2013

Photo credit: Wikipedia. For digital marketers, the implications are clear: post a static web site that never changes or self-serving advertising that doesn’t engage users, and you will drop in the search rankings. This post is about the other part of the equation: the content that web users actually find on your site when they arrive.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Biznology

FEBRUARY 26, 2020

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. During 2015, Brazil’s GDP fell by 3.8 Diego Barreto , CFO of iFood.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

MAY 15, 2013

Photo credit: Wikipedia. Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest but not quite sure how it applies to your business?

Webinar Metrics 80

Webinar Metrics Wikipedia Marketing & Strategy Social Media 80

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Unlike paid, organic results rely on quality content and SEO techniques to earn a spot on the SERP. These results aren’t paid for. Securing the top spot can lead to a 34.2%

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Traditional Web Content Management Systems tend to create online versions of brochures.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Hubspot

NOVEMBER 7, 2019

Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. Following the success of my Wikipedia page, I get an email in my inbox. So what if a fake news site is listed on a Wikipedia page for zebras? To understand what rel=nofollow is, we'll start with an example.

SEO 67

SEO Google Wikipedia Lead Scoring 67

Biznology

MARCH 28, 2014

(Photo credit: Wikipedia). Content can be used as a trigger of conversation between the brand, our approach, and our online behavior; can give shape on what we receive from brands, what kind of content we are served, and last but not least how everything seems and if it is natural.

Paid Content 80

Paid Content Planning Allocation Mobile Advertising 80

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They built the content. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

AUGUST 26, 2010

Image via Wikipedia. The Internet helps companies and individuals do many things, not the least of which is the ability to re-create yourself. You may ask why in the world this is important and what's the connection to content, which is fine. If it weren't for content, we'd have no way to communicate. by Frank Reed.

Intent 80

Intent Content Wikipedia Internet Marketing 80

Biznology

AUGUST 18, 2010

Image via Wikipedia. In my last post, I gave an overview of this series about creating content with intent. It's the same with content. When it is created, there must be intent behind it in order for it to make sense and to find its home amongst the other content offerings you have. by Frank Reed. Product Use Education.

Education 80

Education Intent Content Wikipedia 80

Biznology

AUGUST 12, 2010

Image via Wikipedia. This series has concentrated on different types of content that I look forward to and truly anticipate. As far as content goes, there is probably no better compliment than having an audience waiting on what will be produced next. This former champion of anticipated content is the Sunday newspaper.

Marketing Analytics Tools 80

Marketing Analytics Tools Paper Wikipedia Content 80

Biznology

OCTOBER 15, 2012

Content page-2 (Photo credit: Wikipedia). Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. An additional third (36%) were “moderately integrated” and the final third were only “somewhat” integrated or did no content marketing. (23%

BtoB 80

BtoB Content Marketing Wikipedia Content 80

Biznology

AUGUST 10, 2010

Image via Wikipedia by Frank Reed. Sometimes, I have to stop and look at which online marketing techniques I respond to. I don't follow many real patterns, but I do know that my responses all center around: strong content that answers questions, informs me, or meets any one of the other needs I might have at any given moment.

BtoB 80

BtoB RSS Wikipedia Content 80