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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Team alignment is a consistent priority across all GTM departments surveyed.

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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Provide Exhaustive Information : Second, you can never provide enough information.

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Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit

Content Standard

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

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Survey: 40 Percent of Customers Prefer Informational Marketing Emails

KoMarketing Associates

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email.

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How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. .

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8 Practical Tactics for Leveraging Healthcare Market Research in Your Content Strategy

Content Standard

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger. The answer is market research.

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5 Customer Research Methods No B2B Company Should Skip

Contently

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

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