Optinmonster

APRIL 3, 2024

An outreach email is a message sent to a person or organization to achieve a specific goal, such as promoting content, building backlinks, or forming partnerships. There are various types of outreach emails, including link-building requests, guest post proposals, and influencer collaboration invitations. You’re not alone.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

BenchmarkONE

JANUARY 28, 2020

But when it comes to your content marketing , the saying goes, “If a piece of published content isn’t distributed, was it even created at all?” . There’s no greater sorrow than that of a piece of unshared content. There’s no greater sorrow than that of a piece of unshared content. Guest-Contributed Articles.

Distribution 69

Distribution Content Advertising Mediums Broadcasting 69

SmartBrief - Marketing

JUNE 12, 2023

Writing guest pieces offers entrepreneurs and other business leaders several advantages. By contributing guest articles, you demonstrate that you are on the cutting edge of your industry and cultivate trust with customers. Your personal brand is more than just what you say about yourself — it’s how you say it.

Tips 52

Tips PR Guidelines Loyalty 52

Brandpoint

NOVEMBER 3, 2022

Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. There are so many parts to creating a successful website — from optimizing for visibility to creating a great user experience.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Success requires personalized, targeted messages that highlight your brand’s strengths. billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Success requires personalized, targeted messages that highlight your brand’s strengths. billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

BenchmarkONE

JANUARY 12, 2022

And one of the most effective ways to make those connections at scale is through content. . But there’s more to it than just creating content and hoping your prospects see it and identify with it in some way. But there’s more to it than just creating content and hoping your prospects see it and identify with it in some way.

Top of Funnel 65

Top of Funnel High Quality Lead Funnel Advertising Work Management 65

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. But I’m not just another marketing consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Predictive Response

SEPTEMBER 15, 2020

The trick is to ensure that they have an easy time donating, they can see how their donation impacts the cause, and are motivated to keep contributing. Here is how you can increase donations for your non-profit: Personalize Your Content. Look for ways to personalize the content you share with your audience.

Newsletter 59

Newsletter Demographics Trigger Marketing Email Marketing 59

ClearVoice

NOVEMBER 7, 2019

But while freelance articles are consistently assigned to you, snagging a long-term content marketing contract feels like an ongoing uphill battle. content marketers and writers who have snagged stellar contracts. You can turn any SEO keyword into content gold. You can turn any SEO keyword into content gold.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

Atomic Reach

NOVEMBER 15, 2018

we’ve found that our most consistent and cost-effective strategy for generating leads is content marketing. Content Marketing is a long-term play, and in order to see results, you need a perfect combination of the right strategy and the right content, and you need to create that content consistently. Guest Post.

Lead Scoring 85

Lead Scoring Lead Ranking Generation Media 85

DivvyHQ

JUNE 26, 2019

Content marketers live and die by the numbers. Do your content marketing metrics tell you the whole story? According to the Content Marketing Institute’s Sarah Mitchell, probably not. According to the Content Marketing Institute’s Sarah Mitchell, probably not. Study Successful Companies’ Content Marketing Metrics.

Paid Content 86

Paid Content Paid Search Agency Top of Funnel Content Marketing 86

Optinmonster

DECEMBER 28, 2023

OptinMonster collaborates with partner brands to co-create a series of posts, and our combined audiences doubled our usual reach, bringing fresh eyes to both our content. Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? You can see it everywhere. Glad you asked!

Promotion 73

Promotion Cross-Selling Bundling Advertising Agencies 73

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

BenchmarkONE

JUNE 29, 2022

Content Marketing . Content marketing is at the heart of inbound marketing. Content is essential in making the inbound marketing machine operate. . Before adding content marketing to your arsenal, you need to be aware of the types of content out and where they work within the inbound funnel. . Blog posts.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Litmus

JUNE 22, 2020

Some of the most important focus areas in keeping email messages engaging revolve around content and context. With the goal of keeping subscribers coming back to emails, Stratten recommends examining your content and whether it supports the frequency that you’re sending. . Ethics aren’t a renewable resource.” .

Work Management 78

Work Management Opinions Marketing Management Clickthrough 78

BenchmarkONE

MAY 13, 2021

Lately, it seems like every brand under the sun has clean, easy-on-the-eyes graphics to accompany their social media posts. Canva is perfect for small teams looking to keep their budgets lean while still wanting to give their social campaigns, blog posts, or other marketing materials an edge. . That’s where Pixabay comes in. .

Budget Programs 62

Budget Programs Marketing Automation Services Marketing Budget Marketing Management 62

Content Standard

JANUARY 18, 2019

The company’s new ad campaign hopes to change that, as CEO Brian Moynihan “picks up the mic” and adds his voice to the brand’s content marketing thought leadership efforts. A study by Edelman and LinkedIn found that B2B thought leadership directly contributes to sales wins. The Pathway to Thought Leadership.

Thought Leadership 67

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 67

Hubspot

APRIL 9, 2020

We all want to feel like we're contributing, right? This could come in the form of sharing interesting articles related to your industry, posting about your company culture, or conducting polls to connect with your audience. And, nine times out of ten, they're not ones you want to jump into without a little thought or pre-planning.

Webinar Metrics 101

Webinar Metrics Marketing Strategy Marketing & Strategy Thought Leadership 101

Envy

MARCH 11, 2019

Their blog keeps on top of the latest news in information security, looking at new threats and vectors. Post frequency: Daily. The blog takes a business perspective and runs posts on current issues such as GDPR and other regulations that hit close to home in the business world. Post frequency: Irregular, sometimes monthly.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

APRIL 25, 2017

You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. spent the last couple months of 2016 carefully researching, planning, and creating a content marketing strategy for this year.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

Scoop.it

APRIL 9, 2019

Content insights powers up your market intelligence and your chances of surviving in the market. We’ve already drilled into the importance of content intelligence, and it became overwhelmingly clear that for something so important, companies are collecting market knowledge quite sporadically.

Enterprise Management 56

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 56

Outbrain

MARCH 15, 2021

Great content is a valuable piece of your overall marketing strategy. However, most content on the web rarely gets read. According to a survey by BrightEdge of 252 digital marketers, 71 percent said less than half of their content gets consumed. One way to ensure your content is consumed is to make sure it’s share-worthy.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Heinz Marketing

MAY 29, 2023

This week’s show is entitled, “ The Widening Buyer/Seller Gap & How to Fix it “ My guest is Spencer Wixom , CEO at The Brooks Group. How has the temperament of sellers shifted in recent years and what factors may be contributing to this shift? Watch the video , listen in below and/or read the transcript below.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

ConvertKit

FEBRUARY 9, 2021

This means that instead of constantly emailing EVERYONE on your email list about every little thing you do, you can send smaller segments of your followers the content you know they will want. When you can send your audience targeted content based on their interests, they will feel more invested in you. You’re not invested.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

BenchmarkONE

JANUARY 27, 2021

This can be something direct like reaching out for more information, but is more often through things like visiting your blog, signing up for your email newsletter, or following you on social media. You can’t have a sales funnel without leads. Sales is an ever-changing enterprise, and this has been particularly true in 2020.

Sales Management 57

Sales Management Top of Funnel High Quality Lead Marketing Automation Services 57

Envy

NOVEMBER 23, 2017

Their blog keeps on top of the latest news in information security, looking at new threats and vectors. Twitter: @nakedsecurity Post frequency: Daily. The blog takes a business perspective and runs posts on current issues such as GDPR and other regulations that hit close to home in the business world. J4VV4D by Javvad Malik.

Resources 85

Resources Best Practices Privacy Broadcasting 85

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. In addition, some acclaimed authors returned with new books.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. “Partnering the underlying content itself with a specific goal is key,” she says. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Heinz Marketing

MAY 29, 2023

This week’s show is entitled, “ The Widening Buyer/Seller Gap & How to Fix it “ My guest is Spencer Wixom , CEO at The Brooks Group. How has the temperament of sellers shifted in recent years and what factors may be contributing to this shift? Watch the video , listen in below and/or read the transcript below.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Heinz Marketing

MAY 29, 2023

This week’s show is entitled, “ The Widening Buyer/Seller Gap & How to Fix it “ My guest is Spencer Wixom , CEO at The Brooks Group. How has the temperament of sellers shifted in recent years and what factors may be contributing to this shift? Watch the video , listen in below and/or read the transcript below.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Optinmonster

SEPTEMBER 5, 2023

For good reason, guest posting has become a buzzword in digital marketing. Elna Cain used guest posting to make a full-time income from freelance writing. Elna Cain used guest posting to make a full-time income from freelance writing. And Buffer used guest posting to attract 100,000 customers.

Lead Scoring 94

Lead Scoring Lead Ranking Landing Pages Domain 94

Heinz Marketing

FEBRUARY 24, 2020

This week’s episode is entitled “ The Importance and Power of Editing: A B2B Masterclass (in 30 Minutes!) ” and our guest is Lisa Gschwandtner , Editorial Director at Selling Power. Pacific you can find the transcription and recording here on the blog every Monday morning. This and a lot more! Lisa: Thank you.

Top of Funnel 66

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 66

Content Standard

SEPTEMBER 12, 2018

A few months ago, I was enjoying Digiday ‘s Making Marketing podcast when the guest that day, new Facebook CMO Antonio Lucio, raised an intriguing conundrum that is likely familiar to many marketers working in this data-driven digital age: “We don’t want to be in a situation where we become data rich, insight poor.”

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62