Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

SmartBug Media

JULY 20, 2022

At the heart of inbound marketing is a commitment to creating a variety of content that is informative, engaging, and helpful at each stage of the buyer’s journey. Good content increases a reader’s awareness of a problem, engages with a solution to that problem, and creates an overall excellent customer experience.

Email Marketing 98

Email Marketing Marketing & Strategy Marketing Strategy Work Management 98

Brandpoint

DECEMBER 27, 2018

The way marketers measure success seems to change about as quickly as my computer makes me change my password (usually about the time I finally memorize the old one). The B2B world, in particular, has seen an interesting shift in how marketers view success. Content marketing isn’t just a brand awareness play.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Martech

AUGUST 16, 2023

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? They want quick access to information Time is of the essence.

Ideal Customer Profiles 94

Ideal Customer Profiles Work Management Marketing Management B2B 94

Optinmonster

FEBRUARY 2, 2024

Did you know that the average ROI for email marketing is 3600% ? If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Thankfully, it’s possible to build a free email list without letting everything else go.

Ad Building 76

Ad Building Paid Search Agency Social Media User-Generated Content 76

BOP Design

JULY 13, 2021

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? The takeaway here is to include relevant keywords in your video title – BUT to make sure that it’s still interesting. Then, yes, SEO is essential for your videos as well.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. As a digital marketer, I’ve been there too. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. What is an Outreach Email? Make it count!

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. While the industry is booming, and content is king for many organizations the world over, company leaders and financial stakeholders are searching for ways to buckle down and weather today’s uncertain economic market conditions.

ROI 123

ROI Brand Identity Branding Top of Funnel 123

PureB2B

JUNE 21, 2021

So, you’ve got your content marketing basics down to a T. You’ve mastered the art of communicating through social media and email. If you have yet to do this consistently, then read on – this is where content marketing personalization comes in. Making Content Marketing Personalization Practical.

Personalization 62

Personalization Content Marketing Amazon Content 62

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. The benefits of email preference centers.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement. My answer is no.

Conversion 128

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 128

Optinmonster

NOVEMBER 11, 2023

Do you want to learn about the different types of emails? Emails are pivotal in keeping us connected. However, not all emails are the same. There are various types of emails, each serving a unique purpose and audience. You may also consider sending a discount or special offer in your welcome email. Let’s go!

Lead Ranking 71

Lead Ranking Newsletter Email Marketing Lead Scoring 71

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 139

Promotion Examples Landing Pages Click Rate 139

Vision6

OCTOBER 4, 2023

It’s a fact of life that people will unsubscribe from your email marketing list. And they’ll do it for a whole range of reasons. Studies have shown that 59% of people unsubscribe from email lists because they receive too many emails. Another reason may be because they find the content repetitive or boring.

Opt-out 52

Opt-out Ad Frequency Opt-in Ideal Customer Profiles 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Content Standard

JUNE 26, 2020

But now, mere months and a global pandemic later, live virtual events have become one of the most critical tools in a marketer’s arsenal. The content marketing webinar is beginning to receive significant chunks of budget once reserved for live events, such as trade shows and conferences.

Webinar Metrics 83

Webinar Metrics Content Marketing Planning Content 83

Content Marketing Institute

JANUARY 11, 2019

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. Negative and positive reasons for unsubscribes. Reason for #email unsubscribes: 1. is within the norm).

Ad Frequency 95

Ad Frequency Click Rate Churn Rate Sales Qualified Leads 95

KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. And yet… it’s still a winnable game.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It focuses on “help” content. Take a journey with your audience. Click to enlarge.

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

Navigate the Channel

NOVEMBER 28, 2023

In this article, we will explore seven compelling reasons why your firm should be blogging. Consistent Content Production Blogging empowers your business to consistently produce fresh and relevant content. One of the factors that search engines consider when ranking websites is the frequency of content updates.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? And they usually decide whether or not to open an email based on the subject line. So it’s worth it to spend some extra time and attention crafting this piece of your email strategy. What is a Subject Line in Email?

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

seo.co

APRIL 6, 2021

Social timing is one of the most important aspects of digital marketing. While ads still make up a large portion of what is considered marketing, people are increasingly steering away from traditional advertisements and moving toward digital content. Content is King. This is why content is so important.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? But what is content marketing? The nice thing about content marketing is that it can be very cost-effective.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Outbound Engine

NOVEMBER 18, 2019

The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but you’re investing a small fortune on marketing channels that don’t grow your word-of-mouth business. Get Yours Now.

Word of Mouth 80

Word of Mouth Newsletter Advertising Agencies Network Marketing 80

Mailmunch

APRIL 26, 2021

When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

PureB2B

MAY 30, 2022

Can you imagine the future without email? No matter how much things change in marketing, it’s difficult to envision a future where B2B email marketing isn’t the core strategy for conducting marketing campaigns. The first is that email marketing is the default form of permission marketing.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Content Marketing Institute

SEPTEMBER 24, 2018

? ?. Ever wondered why some content marketing programs are more successful than others? Whether you’re new to content marketing or knee deep in your brand’s content marketing program, answer these seven questions. The best content marketing programs address a clearly defined problem or challenge.

Budget Programs 96

Budget Programs Content Marketing Marketing Automation Services Content 96

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Newsletters have made quite the comeback. In fact, the newsletter company recently hit over 1 million paid subscribers and is still growing five years later.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

Mailmunch

MARCH 25, 2021

Whether your business is an eCommerce store selling pet toys, or an online gaming website with games like Deuces Wild , it’s vital to make your email content relevant for everybody. Every marketer knows that engaging as many segments of the audience as possible is the key to success. Sounds good?

Design 68

Design Internet Marketing Email Marketing Newsletter 68

Mailmunch

JUNE 9, 2021

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Is Email Marketing really dead? According to Campaign Monitor, email marketing boasts a 4200% ROI which is $42 for every $1 spent. 59% of B2B marketers prefer email for lead generation.

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Salesforce Marketing Cloud

JANUARY 24, 2023

This December, my year in review was available via email and push notification. My daughter was born this past year, and the reason I played Coldplay on repeat was because I would sing along to “Green Eyes” and “The Scientist” as I rocked her to sleep. Personalization is still key when you’re using these reminders.

Paid Content 98

Paid Content Marketing AI Loyalty Budget Programs 98

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Outgrow

NOVEMBER 8, 2022

How to Nurture Email List- A Complete Guide [Interactive Ways]. Research reveals that one of the highly used forms of content marketing for marketers is email newsletters. So if you are in this game, you must already have an email list set up. Most don’t know how to nurture an email list.

Outgrow 59

Outgrow Godaddy Top of Funnel Ad Frequency 59