Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Webbiquity

JANUARY 24, 2019

First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Content that works on a platform like Instagram may not necessarily work on Twitter, and vice versa.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Hinge Marketing

DECEMBER 16, 2020

One secret that is getting out is by leveraging B2B licensed content. What is B2B Content Licensing? B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Download Research as Content: A Guide for B2B Marketers. Here are four reasons.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. By sharing content, engaging with followers, and utilizing platform-specific features, you can attract more visitors to your website. Also, consider the frequency of your posts.

Social Media 65

Social Media Media Blogger Demographics 65

Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. But creating viral content is not merely an exercise in luck. The science of viral content Viral content has certain characteristics—it strikes an emotional chord, screams hyper-relevancy to an audience, and often carries elements of novelty or whimsy.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Pam Didner

NOVEMBER 5, 2022

Content planning and writing are essential skills for content marketers and social media managers. People that have been a part of the yearbook or newspaper in school are accustomed to creating relevancy out of mostly mundane content. The hiring process can be a drag. It’s important to locate leaders and taskmasters.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Biznology

OCTOBER 27, 2020

For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often. One of the reasons why choosing the social media platform is the first big step is because it allows you to precisely narrow down your ideas and determine what kind of content you will be putting out.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

BuzzSumo

FEBRUARY 24, 2021

This Friday, 20 th November 2015, Twitter will be retiring the share count figure on their buttons along with the associated API used to retrieve it. This means after Friday it will not be easy to see the number of times an article has been shared on Twitter. or “how can I see how many people shared my post on Twitter?”.

Ad Frequency 101

Ad Frequency API Twitter Domain 101

Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results.

Impressions 93

Impressions Twitter Organization Eye-Tracking 93

SocialPilot

MARCH 5, 2024

Engagement Engagement tracks the number of actions people make on your posted content. You can easily track the engagement metrics on your Facebook Meta Suite’s Insights page under the “ Content Overview ” section. More people engaging with your posts is evidence that your content is resonating with your users.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Atomic Reach

JANUARY 30, 2019

What does my team need to execute a successful content marketing program? We wanted to find out, once and for all, what is involved in achieving content marketing success. Check out what 10 of the top content marketing influencers say makes up a successful content marketing program below! Frequency and quality is the key.

Budget Programs 101

Budget Programs Content Marketing Planning Advertising Agencies 101

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

RebelMouse

FEBRUARY 23, 2022

It can be easy for content creators to assume that their search rankings may improve with more content. More content means more chances for a search win, right? This month, Mueller let the search community know via Twitter that more content does not equal a better search performance in the eyes of Google’s crawler.

SEO 52

SEO Content Guidelines Rules 52

Scoop.it

JULY 8, 2021

However, creating successful content is a challenge. This leads us to a key challenge: for your content to bring results, it needs to be consistent, unique, and rich—all of which takes more time than you likely have. Luckily, there’s a (quite) easy solution: content curation that powers your content efforts on WordPress.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

SendX

MAY 18, 2020

This means that your content has to stand out from the rest in order to draw visitors to your site and get them to click on your affiliate links. Content Emails These are short emails that contain tips, advice or other content that is directly relevant to your audience. This is a good example from beauty brand NK.

Promotion 318

Promotion Email Marketing Urgency Marketing Paid Search Agency 318

seo.co

APRIL 6, 2021

While ads still make up a large portion of what is considered marketing, people are increasingly steering away from traditional advertisements and moving toward digital content. As marketers, it is important to understand this shift towards content and adapt to it. Content is King. This is why content is so important.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices. Twitter is a khakis-and- blue-button-down sort of place.

Social Media 137

Social Media Social Marketing Media Twitter 137

Envy

MARCH 11, 2019

That way you’ll be able to get updates from the sites that are most interesting and relevant for you. Twitter: @nakedsecurity. Post frequency: Daily. Twitter: @TrialByTruth. Post frequency: Irregular, sometimes monthly. Twitter: @J4vv4D. Post frequency: Every few days. Twitter: @briankrebs.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Webbiquity

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn. Social media marketing.

Tools 232

Tools Social Media Social Networks Work Management 232

Biznology

DECEMBER 15, 2016

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Incorrectly tagged content surfaces irrelevant experiences to users.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Webbiquity

FEBRUARY 14, 2019

Through various enterprise data sources and marketing technology tools, this practice leverages consumer and business user data to deliver relevant, effective, and personalized messages to both existing and potential customers/clients. But the format, frequency, and focus of messages also differ between business and consumer audiences.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). There are, of course, many different ways to approach a content audit. The top reasons?

SEO 149

SEO Top of Funnel SERP B2B 149

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you’ve created a high-converting content offer , paid social offers an opportunity to spread the word to your desired targets and see an immediate increase in conversions.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. businesses $5.4

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. But how do these tools identify relevant information from the barrage of conflicting data online? For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

Sprout Social

NOVEMBER 9, 2021

Focus on revving up your upload frequency. million subscribers) thanks to their near-daily upload frequency. Instead, come up with a consistent content calendar and stick to your schedule. If you fail to upload frequently or go months without publishing content, you may get labeled as a “dead” channel.

Youtube 139

Youtube Tips Tools Social Media 139

RebelMouse

APRIL 10, 2023

In a Twitter thread , Mueller said Google does try to “learn” useful URL patterns for sites. But if you’re optimizing your content for search, you should think about how to make it easier for Googlebot to crawl and Google to understand. This information is used by Google's search engine to provide users with relevant search results.

Budget Programs 52

Budget Programs SEO Lead Scoring Lead Ranking 52

ConvertKit

AUGUST 4, 2021

It warms subscribers up for all your future content. Your story, background, goals, and best content introduce you to people who are just getting to know you and solidifies your image with those who’ve followed you for a while. Your newsletters main topics, focus, and frequency. One or more links to your most popular content.

Examples 145

Examples Newsletter Template Landing Pages 145

Onalytica B2B

APRIL 4, 2017

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

illumin

NOVEMBER 3, 2023

As individuals are exposed to an increasing number of ads, they become more adept at filtering out irrelevant or intrusive content, including advertisements. High-frequency metrics Frequency metrics refer to the number of times an ad is shown to an individual.

Ads 52

Ads Ad Frequency Click Rate Banners 52

Oktopost

AUGUST 27, 2020

In our search, we focused on four primary traits: Relevance, trustworthiness, and insightfulness. The frequency and “freshness” of posts. Her Twitter feed is also a great place to glean her favorite insights and tips from the MarketingProfs blog , with her own online events and musings mixed in as well. . Seth Godin.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125