Trending Sources

What is the ideal blogging frequency for your business?

grow - Practical Marketing Solutions

Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. think that most businesses need to have a source of rich content to fuel their social media presence. So blogging is an important and popular option, but not necessarily the only option for content creation. How much is too much?

Ad Retargeting: It’s About Context, Relevance & Value

Synecore

The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Even here, frequency was an important factor. Context, Relevance, and Value.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content. Co-citation is a clustering method used to identify similar content through shared citations. Page B.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content. Co-citation is a clustering method used to identify similar content through shared citations. Page B.

Is programmatic advertising relevant in B2B?

The B2B Research Blog

Yet, most B2B marketers still don’t see it as relevant.  Historically digital ad space has been bought in ‘batches’ based on number of impressions, frequency of ad rotation or some other measure.  That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). So programmatic is easier and more targeted. 

Social Media Posting Frequency

PWB Marketing Blog

” It even went so far to advise readers the ideal “number of times/day (or week)” for social media posting frequency. Wouldn’t it be great if it everyone knew the magic social media posting frequency? Instead, I would argue that completing a social media audit is the first step in determining social media posting frequency. social media Uncategorized

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.

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The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Marketers are creating more content than ever. According to the  Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Step 3: Cater to them with content. Create a calendar.

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5 Common Content Syndication Mistakes

The Point

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1. And your content can do the filtering for you. Too Little Content.

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Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

IMO, they are and will continue to be very useful provided your content is relevant. The solution – use dynamic content to boost relevancy of your emails and make them highly personalized in order to truly engage with your audience of engineering, technical and industrial professionals. What is dynamic content in emails? Simply stated, dynamic content is mail merge on steroids. Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up. Not so fast!

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with  your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. Vary the content type. Content quality.

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See What Content Marketing Success Truly Looks Like

Junta 42

Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. Nowhere has this been more apparent than when looking at the impressive scope of the work created by the winners at the 12th annual Content Marketing Awards. Content Marketer of the Year. Winner: Content Marketing Project of the Year; Best Retail Publication).

Creating Content That Resonates

SnapApp

This is content that’s  resonating  for you. In other words, vibration in one place causes vibration in another, purely based on an overlap in their resonant frequencies. Because the  content crush  is making it a requirement for success in our industry. As a consumer of content, encountering a kernel of truth is like the marketer walking up to you and saying, “Hi there!

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5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing? didn’t know where Skyword was, even when I had determined we’d fall in the content marketing section.

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone. What are the most effective tactics for growing a relevant opt-in subscriber list? ” 6 Tactics to Determine B2B Email Frequency by Mass Transit.

How to Email Often without Losing Readers

Vertical Response

And how often can you send a pitch alongside non-sales content? Deliver amazing content and the revenue and numbers will take care of themselves. You don’t have to stick to that planned frequency to the letter, though. “The percentage didn’t change due to frequency. The truth about email frequency. Set expectations, and roll with them.

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A Simple Content Marketing Model Most Companies Ignore

Junta 42

Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., More than not, enterprises are sporadically distributing content over a number of platforms with a number of content types. If we look at some of the greatest media and branded content marketing examples, a simpler, better model may actually exist.

Content Marketing strategy: Are you good, fast, or cheap?

grow - Practical Marketing Solutions

It was a straight-forward post with a powerful message: We’re entering an era where the content is being produced faster than ever, but our attention spans are not. He suggested three possible responses: Create increasingly spectacular content (be more amazing). Create content at a lower cost (reduce the time invested in generating content). Sound familiar? Tweet.

Get the Biggest SEO Bang for Your Content Marketing Buck

B2B Marketing Insider

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. Duplicate content myth.

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Content meets the B2B buying process (part 2 of 2)

Biznology

5 Proven Principals of Content Development and Marketing (continued). In part 1, two principals of content development and marketing were detailed. Editorial content written by experienced and established experts               32%. Content written by an industry organization                                                   8%. Relevancy Trumps All. Creditability.

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On-Page SEO: Eight Techniques for On-Page Website Optimization

Webbiquity

While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. Relevance is principally determined by content and other site-wide or on-page factors. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general. The most fundamental element for on-site optimization is high-quality original content.

4 Steps to Creating Content That Converts

Marketing Action

As any seasoned content marketer should know, there’s a lot more to content marketing than simply creating a flashy infographic or writing a blog post, publishing it, crossing your fingers and hoping for the best. In order to generate leads from your content strategy, you need to consider both the content and the content experience. Consider the Content Journey.

What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver  successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Content Marketing

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7 Reasons You're Not Getting ROI From Your Content

Hubspot

Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it. 1) You Don’t Know Your Content’s ROI.

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How to Master Content Marketing on LinkedIn

Hubspot

In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Looking to send out short, digestible content? To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. Where to Distribute Your Content on LinkedIn. 1) Status Updates.

7 Lessons To Help You Produce Content That Converts

Modern B2B Marketing

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. But what exactly is content that converts? The content topics/themes.

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5 Questions to Ask Before Starting a Newsletter

Act-On

Making a move into any new content marketing channel is a big commitment. You’ll need the content, the design, and the marketing, of course. This is the core conflict of content marketing – and the secret for how to not be boring. You can’t squeeze much more than 10%–20% of promotional and sales content into your newsletter without it getting boring. Test frequency.

The Path to Value from Content Curation

Digital B2B Marketing

Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. Brand Awareness Traditional marketing theory dictates that frequency is a key driver of establishing and increasing awareness.

Creating Content That Resonates

SnapApp

This is content that’s resonating for you. ” In other words, vibration in one place causes vibration in another, purely based on an overlap in their resonant frequencies. Because the content crush is making it a requirement for success in our industry. What are the kernels of truth you could bring to your content? Emotional content makes a connection.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.

Convert Prospects to Customers with the Right Content at the Right Time

It's All About Revenue

Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. According to the latest studies 76% of B2C marketers and 88% of B2B marketers claim to be using content marketing. Strategic Approach At its highest level, content marketing needs to be aligned with company and marketing strategies.

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. Content Marketing. Content creation addresses the message and the best format to communicate that message: Blog post. Video. Email.

4 Simple Secrets to Optimal Content Scheduling

Kapost

” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising. Related: 8 Simple Marketing Templates for Planning Content. Once the posts are complete, you’re left with tons of written content, but no way to maximize impact and audience engagement. See how it fares.

Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark

Hubspot

The amount of content created and shared on the internet these days is huge. million pieces of content that are shared on Facebook. That’s a lot of content. Businesses and individuals are creating more content -- more often -- in a bid to attract new customers to their website. This alone isn’t going to result in great content, but it is an important first step.

How to Manage Your Content Marketing in 30 Minutes a Day

Hubspot

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. The most successful content marketers do a little bit each day, and it adds up over time. Right? Wrong.

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Video — the second best way to create for content marketing

Avitage

Content marketing has created a content conundrum. Content marketing is fundamentally about creating buyer relevant, education oriented content, that supports the buying team as they progress through a buying journey. With this shift from vendor to buyer orientation comes great pressure on traditional content production methods and costs. Blogs have emerged as the best way to create for content marketing. They are foundational to this endeavor.  We know from blog work this content must be created consistently. But what do you do next?

Why You Need to Stop Neglecting Your Old Content

Hubspot

As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? recently analyzed the performance of our blog content, and do you know what I found?

10 Ways to Create Great Inbound Content for Your Association

Hubspot

Content can be a great way for your association to engage with constituents. What’s the best approach to creating nonprofit content? By setting goals, getting your team involved, and grounding your writing in a pre-established strategy, you can turn your blog, website and other content channels into a place you get engage with and inform potential customers. But where to begin?

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

They may feature relevant content, of real value, published with good frequency. Sourcing, developing, and publishing great content is the hard work. If you’ve got the content nailed, turning your blog into a demand generation machine may require little more than a few simple changes. Click on the infographic to view full size.

Content Marketing Videos: Speak to Problems First

Writing on the Web

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. Why would I want that many? I don’t really, but for content marketing to work you need as much content as you can, in all forms. I use them to submit to video directories, post to YouTube , and it all counts to get found in Google searches.

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