| |  Content + Frequency + Relevance |
| Page 1 of 3 | Previous | Next | SOCIAL MARKETING FORUM AUGUST 17, 2012 Content Marketing: Content and Blog Frequency Content marketing is marketing. So it should serve your business goals, take into account the needs and the behavior of your different ‘audience’ segments and finally be relevant from the perspective of costs, benefits and resources. These elements have an impact on the frequency of putting out content via the different channels you use. Frequency [.]. Blogging Content marketing blog blog frequency blogging content marketing Joe Pulizzi | MARKETING INTERACTIONS MARCH 18, 2011 Considerations for B2B Email Frequency Here are some of the factors to assess when formulating the answer to the frequency question: How long is your buy cycle? If it's 8 months, trying to increase the frequency to complete the program in 3 months isn't going to change that. Instead of trying to use frequency to increase their urgency and momentum - focus on how your content can help do that. Trying to increase your buyers' momentum with frequency is really a demonstration of your urgency, not theirs. What volume of content can your resources produce? Fatigue them and lose them. | | | | | |
| MARKETING INTERACTIONS NOVEMBER 13, 2011 Frequency: All the time vs. at the right time The nature of publishing on demand and 24/7 availability of content has obviously changed expectations for all of us. As a result, many B2B marketers feel like hamsters on the perpetual content publishing wheel. We keep peddling faster and harder to crank out more content, fearing that if we miss one opportunity, our online influcence will tank, competitors will get their messaging infront of our buyers first, or, even worse, we'll be letting down those buyers we've been trying so valiantly to build relationshps with. Some channels require more frequency, some less. | WEBBIQUITY NOVEMBER 1, 2011 On-Page SEO: Eight Techniques for On-Page Website Optimization While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. Relevance is principally determined by content and other site-wide or on-page factors. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general. The most fundamental element for on-site optimization is high-quality original content. | INDUSTRIAL MARKETING TODAY APRIL 26, 2011 Boost Email Relevancy With Dynamic Content IMO, they are and will continue to be very useful provided your content is relevant. The solution – use dynamic content to boost relevancy of your emails and make them highly personalized in order to truly engage with your audience of engineering, technical and industrial professionals. What is dynamic content in emails? Simply stated, dynamic content is mail merge on steroids. Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up. Not so fast! | GROW - PRACTICAL MARKETING SOLUTIONS SEPTEMBER 25, 2012  Content Marketing strategy: Are you good, fast, or cheap? It was a straight-forward post with a powerful message: We’re entering an era where the content is being produced faster than ever, but our attention spans are not. He suggested three possible responses: Create increasingly spectacular content (be more amazing). Create content at a lower cost (reduce the time invested in generating content). You can choose two.” Tweet. | | | | | | | |
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DIGITAL B2B MARKETING | TUESDAY, JULY 3, 2012  The Path to Value from Content Curation
Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. Three weeks ago I published Three Reasons Content Curation is Overrated , my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership. Content Demand Generation Brand Content Curation emarketer lead generation Thought Leadership MORE >> -
AVITAGE | WEDNESDAY, JUNE 13, 2012 Video — the second best way to create for content marketing
Content marketing has created a content conundrum. Content marketing is fundamentally about creating buyer relevant, education oriented content, that supports the buying team as they progress through a buying journey. With this shift from vendor to buyer orientation comes great pressure on traditional content production methods and costs. Blogs have emerged as the best way to create for content marketing. We know from blog work this content must be created consistently. ” This implies not only frequency but scale. Really? MORE >> -
WEBBIQUITY | MONDAY, FEBRUARY 27, 2012  17 (of the) Best Email Marketing Guides of 2011
81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone. What are the most effective tactics for growing a relevant opt-in subscriber list? How can marketers determine the best frequency for their email campaigns? ” 6 Tactics to Determine B2B Email Frequency by Mass Transit. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. Adam Q. MORE >> -
CONVERSIONATION | TUESDAY, JULY 26, 2011  Content, Stories and the Blurring of B2B and B2C Marketing
Content has for many years been treated as the ugly duckling of the online marketing universe. Content is part of all these needs and processes. Content, conversations, language, conversion and stories are all part of the same equation with the people behind the customer data, email addresses and social connections in the middle where meaning is born. As such, content has no meaning. In a social context, content plays a crucial role in stories and word of mouth. However, it’s a mistake to confuse content with stories. Joe Pulizzi. Bob Gilbreath. MORE >> -
MARKETING INTERACTIONS | TUESDAY, JULY 19, 2011 Content Marketing is a Practice
I read an article yesterday that stated a few things I'd like to counter about content marketing. disagree with the premise of the article, most specifically these statements and assertions: " One sign that content marketing may be failing is if you first need to market your content." Sharing content via social communities is synonomous with marketing that content. The same can be said for sending email to prospects with content offers, and inviting them to webinars. If a piece of content is not working, it can’t tell you why. MORE >>
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