Martech
JANUARY 4, 2024
Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. In your inbox.
KoMarketing Associates
JANUARY 23, 2018
Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Time spent in creating content ?
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KoMarketing Associates
SEPTEMBER 10, 2019
B2B ecommerce marketers know what a powerhouse B2B ecommerce is, of course. Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 billion online with U.S. trillion by 2023. merchants in 2018, up 15.0%
Convince & Convert
MAY 25, 2010
Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Embrace Math.
KoMarketing Associates
FEBRUARY 13, 2020
This is why 25% of customer experience leaders and 23% of mainstream marketers will be focused on targeting and personalization in 2020. Offer high quality and interactive content. When it comes to B2B marketing, research suggests that it’s in a marketer’s best interest to have a sophisticated content strategy in place.
Biznology
JUNE 17, 2013
Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”
Contently
MAY 17, 2017
In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. “You’d have to be living under a rock with the Geico guy not to notice that videos are taking over the online marketing world. The post Survey: Marketers Want More Video.
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