Content Direct Marketing Forrester Online Marketing 
Marketing Insider Group
JANUARY 10, 2013
There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more. I can’t wait to meet you # IRL.
Ambal's Amusings
NOVEMBER 12, 2010
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ambal's Amusings
MAY 27, 2010
Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.
Ambal's Amusings
AUGUST 27, 2010
B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Blog Marketing Interactions Twitter Ardath421. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.
Customer Experience Matrix
SEPTEMBER 3, 2009
Despite the growth of community, the OPA still shows content (40.6%) and communications (25.2) At that time, social networks were lumped into content, which had a 34% share. At that time, social networks were lumped into content, which had a 34% share. asl the dominant uses. So the jury is still out. for TV and 10.2%
Ambal's Amusings
JULY 22, 2010
Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" via Beth Harte).
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.
Expert insights. Personalized for you.
100 
Let's personalize your content