Hubspot

MARCH 27, 2023

Implement SEO strategies You’ve created this beautiful website, now what? It would be imprudent to not bake SEO (search engine optimization) into your plan. According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. Perfect your landing page. Check out this post.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Velocity Partners

JUNE 6, 2023

On the surface, it’s not a controversial statement that content should make a clear, measurable contribution to revenue. And for us, that’s invariably about quantifying how (and to what degree) prospects are galvanized by content. Who in our target audience is most relevant?) WTF does galvanized actually mean?

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

Circle Studio

JANUARY 10, 2020

Here are five to consider: Myth 1: B2C marketing has little relevance in B2B. Myth 2: Content marketing = thought leadership. Arguably the most definitive B2B marketing discipline of the last decade, content marketing is often a victim of numerous mischaracterizations.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some things to consider when doing so: Improve page load speeds by leaving out huge graphics and Flash content.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Optinmonster

MAY 27, 2020

Instead, these platforms provide affiliates with the tools they need to create content and seamlessly share referral links to their built-in audience of followers. These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. Tutorials are a key content element to improve a user’s experience with your product.

Press 69

Press Product Screencast FAQ 69

Marketing Insider Group

AUGUST 3, 2010

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. Kent calls social media “essentially the world’s largest focus group.&# These insights will guide the content you need to create for an effective campaign.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Convert

NOVEMBER 17, 2021

Do the things that delight users and search engines like creating lots of valuable holiday-focused content. The traffic that comes to this content, which can be videos and blog posts, should be linked to your product pages. You can use the pillar cluster model to create a family of related content linked to one major topic.

Conversion 52

Conversion Tips CMS Development eCommerce 52

seo.co

APRIL 5, 2022

For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. Then, these keyword phrases would be carefully and precisely implanted into recurring content, usually somewhere in the title.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. So, here’s a quick refresher for how to think about your next video marketing strategy — and how to make it relevant in an ever-changing world.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Contently

JUNE 13, 2016

Rap Genius—now known as Genius—was one of the hottest new tech companies at the time, with big funding, pop culture relevance, and co-founders eager to get headlines, good or bad. Near the end of 2013, Google penalized the company for some shady SEO practices. Content is being treated as a one-sided exchange instead of a conversation.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

markempa

DECEMBER 30, 2008

They scanned the Web, the blogosphere, online fourms, and communities to find conversations relevant to their industry and their technical audience. When the scanning tools found a relevant conversation, such as a blog post, a team member would join that conversation and point readers to content on the same topic at the company website.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

seo.co

JANUARY 25, 2021

The essay was titled, “ Content is King.”. Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. He would go on to write… “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.

SEO 115

SEO Lead Scoring Lead Ranking Content 115

Webbiquity

MARCH 29, 2022

And that’s not possible with only sales-y promotional content. Buyers don’t like flowery, self-promotional content; they prefer the genuine touch. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. This answer is non-promotional and on point.

Promotion 290

Promotion Marketing AI Work Management Marketing Management 290

Convert

JUNE 28, 2021

Channels and tactics come alive when they have a guiding principle (a purpose) to funnel their growth and make the messaging relevant and contextual for ideal consumers. SEO, growth hacking, Account-Based Marketing – you will come across new and exciting things on the daily. Don’t call them a FOCUS group.

Work Management 52

Work Management Paid Search Agency Companies Marketing Management 52

Marketing Insider Group

OCTOBER 19, 2020

B2B marketers need to be savvier in developing a link building and content developing strategy. With evolving algorithms and new ranking guidelines, search engines work to serve quality content that matches the queries of their users. However, content marketing can mean a myriad of things for B2B companies. Guest blogging?

Link Building 362

Link Building Top of Funnel Ad Building Lead Scoring 362

Outbrain

DECEMBER 20, 2018

Subscribe to blogs in your industry and check out relevant case studies. If you don’t have the resources for focus groups or research reports, don’t worry. Go back to your market research and personas in order to begin developing a suitable language for your messaging, content, and design. Short on content ideas?

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Scoop.it

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. Let’s get started.

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. And not just for in-house research.

Curation 110

Curation Tools Enterprise Management Content 110

Hubspot

OCTOBER 16, 2019

Tactics might include email newsletters, messaging on website copy or blog content, social media management, responding to reviews, and engaging with followers. They might use surveys, feedback forms, or focus groups to learn about your target audience. SMART goals are specific, measurable, attainable, relevant, and time-bound.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Should you focus on research studies or whitepapers? Content goal: Brand awareness. Do you podcast?

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Hubspot

OCTOBER 10, 2013

We''ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy. 34) "fashion focus group questions". I''d recommend just having great content to attract people. Content is what''s inside. Some of us actually have excellent fashion sense.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

NetLine

AUGUST 9, 2023

This digital privacy dilemma around cookies has become widely relevant and essential for users and organizations. We have more education and content that explains to average users what their data is worth such as The Social Dilemma or the Cambridge Analytica Scandal. The trend is unstoppable.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Hubspot

FEBRUARY 15, 2012

They save time and build their reputation, and you get the SEO and content creation benefits. Group Statistics. Found under 'More' in the navigation of your LinkedIn group, Group Statistics gives you insights about group members, whether you own the group or not.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Sprout Social

JANUARY 20, 2021

Develop relevant, valuable content to assist buyers with their research. Keyword research , while most often associated with SEO, can also help you understand your audience and how they search for products and services like yours. The more relevant information you can give your buyers, the better. Refine their offerings.

Work Management 113

Work Management Marketing Management Research B2B Marketing 113

Hinge Marketing

MARCH 12, 2020

Compelling content, positioning and a clear differentiation strategy is universally important, but getting it right can take some digging for professional services firms. Relevant Professional Services Trends Online. What if the content you worked so hard on doesn’t show the engagement gains your team was planning on?

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Single Grain

JULY 6, 2021

Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews. Search Engine Optimization (SEO). SEO remains one of the best forms of marketing investment, and B2B SaaS industries achieve an outstanding ROI of 702% from SEO.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Single Grain

JUNE 3, 2021

More than 70% of companies are investing in content marketing. 44% of businesses are investing in SEO. Related Content: * How to Find and Hire a VP of Growth for Your Business * Forced Hiring: An Amazingly Effective Way to Find the Best Hires * Why Didier Elzinga Asks New Hires How He Can Help Them Get Their Next Job [podcast].

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Social Media: Social media platforms generate massive amounts of user-generated content.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. We’re sharing insights from all CMY finalists in this blog before the winner is announced at Content Marketing World this September. That mantra is repeated in nearly every content and marketing discipline. Know your audience.

Top of Funnel 63

Top of Funnel Paid Search Agency Budget Programs Lead Ranking 63

Content Standard

JULY 31, 2018

Deciding how to deal with low-performing content often gives me much the same feeling. I imagine this feeling is very common among content creators and marketing managers. It may be one of the reasons so many brands can be sluggish about auditing their underperforming content. A Portrait of Low-Performing Content.

Marketing & Strategy 42

Marketing & Strategy Work Management Content Marketing Management 42

Single Grain

JUNE 28, 2023

In the digital realm, platforms like SEO demand adaptability to user preferences. Platforms like Google prioritize providing relevant results that fulfill user intent. To excel in the digital landscape, businesses must optimize their channels and content to deliver what customers truly want.

Digital Marketing Funnels 52

Digital Marketing Funnels Customer Satisfaction Acquisitions Paid Search Agency 52

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups. That’s the result of AI assistance.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Single Grain

SEPTEMBER 29, 2020

Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns. And no designer, content writer or marketing expert is going to get it right the first time. Dive Deeper: * What Is A/B SEO Testing? * Paid advertising plays a vital role in e-commerce success. The answer?

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Moz

DECEMBER 14, 2020

But you can uncover even more by doing things like conducting a competitive analysis of other sites, advertising messaging, advertising spend, and content creation. You can look at ad copy, keywords, landing page content, calls to action, audiences, and different strategies altogether within the advertising platform.

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

ClearVoice

JULY 12, 2022

While numerous marketing trends have come and gone throughout the years, one of the most significant shifts in how companies sell may be in account-based marketing (ABM) and content strategy. Relevant content for today’s customers. Are you a good candidate? ABM is not a “throw it at the wall and see what sticks” strategy.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52