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How ZoomInfo Gets Data: Top Privacy Misconceptions Debunked

Zoominfo

Concerns around data privacy have been on the rise in recent years — and for good reason. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. Answer: No. Answer: Yes.

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Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

Gather More First-Party Contact Information with Content. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Finetune Your Data Privacy Efforts.

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Beacon Technology: The Near Future of B2B Marketing

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When a user’s smartphone comes within range of a beacon, it triggers the associated app to deliver relevant content or notifications. By sending relevant content at the right time, businesses can capture the attention of their target audience and foster long-lasting relationships.

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AI-Powered Personalization in Marketing: Enhancing Customer Experiences

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Understanding AI-Powered Personalization AI-powered personalization refers to the application of artificial intelligence and machine learning algorithms to analyze vast amounts of data and deliver tailored content, recommendations and experiences to individual users. This enables proactive marketing strategies.

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Sticky Positions: Best UI/UX Practices [Design Examples]

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This approach involves placing specific content and elements in a designated position on the screen, allowing them to remain visible as a user scrolls. Tailors Engagement: You can customize your sticky elements to appear on specific pages or content relevant to a user's interest to deliver targeted messaging.

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3 Digital Marketing Trends to Watch for in 2023

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AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.

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Maximizing Your Email Marketing Success

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Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Segmentation allows for personalized content, increasing engagement and conversion rates. And, of course, make your emails relevant. Trust us on this one.