Only B2B

NOVEMBER 1, 2020

One of the best ways to generate quality leads for your organization is nothing better than content marketing. You might not be doing your content marketing correctly! We are not pressuring, but your online presence will either flounder or flourish your business based on your content marketing strategies. Content Syndication.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. It needs to evolve. The result?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Social Marketing Media Content 91

Rain: The Growth Agency

JULY 20, 2020

Pausing advertising on Facebook can look risky. Facebook has become the marketing lifeblood of a long tail of small businesses while serving as an efficient platform for larger brands to connect to millions of customers. Turning off Facebook can feel like turning off the lights.

Facebook 52

Facebook Allocation Advertising Agencies Long Tail Marketing 52

KoMarketing Associates

NOVEMBER 16, 2017

The same type of stress can happen if content strategies aren’t ready for the year ahead. In this post, we will walk through a five-step process for mapping out organic search-friendly content well in advance so last-minute stress can be kept at bay. Aligning Content Themes with Content Types.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

APRIL 1, 2020

Reevaluate website content that communicates organizational information and how to get in contact most importantly. This type of content provides a signal of trust for both prospective buyers and search engines. Top of Funnel Content Marketing Assets. What does this mean for B2B marketers? Third Party Accreditations.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. But, for some reason, the content just isn’t being found organically. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. What exactly does this entail?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Sharpspring

AUGUST 10, 2021

When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work up to making a decision. Intent-Based Marketing Theory. Navigational Intent.

Intent 115

Intent Planning Tips Long Tail Marketing 115

The Lead Agency

SEPTEMBER 13, 2020

According to the Content Marketing Institute (CMI) , more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

SmartBug Media

AUGUST 12, 2020

As manufacturers seek to attract buyers in more efficient and scalable ways the need for search engine optimized content is more pronounced than before. Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? In this sense, content curation is the act of planning, collecting, organizing, and sharing valuable content on social media or other relevant sites. What Can Content Curation Do for You? The answer is YES.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

KoMarketing Associates

AUGUST 22, 2017

For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. For example, we discussed generating greater visibility in their email to newly created content marketing assets meant to acquire links or social shares.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Image credit: Kaleidico on Unsplash.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sharpspring

NOVEMBER 10, 2020

Also, don’t be afraid to use long-tail keywords. Keeping with the lipstick example, a long-tail keyword phrase might be something along the lines of “cruelty-free organic vegan lipstick.” Long-tail keyword phrases like this are easy to dominate and can narrow down search results. #2 billion users by 2024.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

A Better Jones

AUGUST 13, 2019

We’re mostly staying out of the technical side of things for now, but instead offer a rundown of how to effectively strategize your SEO for content. Without further adieu, behold the Content SEO Strategy we employ at ABJ, for your every day content optimization needs - and click below to download the checklist we use to plot out maximum SEO!

SEO 53

SEO Long Tail Marketing Content Keywords 53

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Webbiquity

JULY 19, 2016

And of course, keyword stuffing, as an SEO tactic, is long dead. A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. That’s where keyword research comes in. 1) SEMrush.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Contently

DECEMBER 5, 2016

After all, scaling your content marketing program is on a lot of people’s minds right now. And there’s never a more optimistic time in content than when you’re planning your ideal budget. As the head of the edit and strategy teams here at Contently, it’s a challenge I think about a lot. Kate, New York.

Budget Programs 60

Budget Programs Marketing Budget Planning Content Marketing 60

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Image credit: Autopilot.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Valasys

MAY 18, 2023

Google Ads, formerly known as Google AdWords, is the most popular PPC platform, but other major players include Bing Ads and Facebook Ads. SEO is the process of optimizing your website and content to improve your organic or non-paid search engine rankings. Which strategy is right for your business?

Paid Content 52

Paid Content PPC Comparison SEO 52

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. When generating new content ideas, I typically start the process with Google.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

EMagine B2B Blog

APRIL 29, 2019

When we work with our clients, we not only help them develop the right SEO strategy to grow their brand, we also work towards building a long-lasting relationship with them by providing ongoing education on the SEO process. Today’s post focuses on best practices for SEO friendly content. Education is Key. Define the Problem.

SEO 88

SEO Practices Best Practices Top of Funnel 88

seo.co

OCTOBER 25, 2023

For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. Start a blog focused on bankruptcy law Landing pages aren’t the only type of content that can rank.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve: [link]. Think about it. Longer headlines.

Work Management 140

Work Management Content Marketing Management Case Studies 140

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Martech Advisor

NOVEMBER 7, 2019

Google Search will be able to better understand the context of conversational (or long) queries (by factoring in words like ‘to’, ’for’, etc.) The fundamentals of us seeking to reward great content remain unchanged. ". Create Compelling and Relevant Content. and not the other way around. Yes, it is.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Valasys

DECEMBER 5, 2022

Search engine optimization and content writing cannot exist without each other because the content is the thing to which SEO techniques are applied. SEO content writing is a lot trickier than normal writing. Because our main goal is getting traffic and sales from the content. Steps to Write SEO Optimized Content.

Traffic 52

Traffic Optimization SEO SERP 52

Martech Advisor

AUGUST 22, 2019

You can use it to analyze meta-tags and content, generate canonical URLs to avoid content duplication, and lots more. Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult.

SEO 85

SEO Long Tail Marketing Tools SERP 85

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? The next step in creating content marketing personas is to identify who you serve.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Navigate the Channel

FEBRUARY 6, 2018

This is even when Quora is compared to industry giants, Facebook and Google. Quora question pages receive only the people who are looking for a very specific answer–Google and Facebook ads both suffer greatly from casual viewer runoff. The type of content on Quora (long, detailed questions) does favor long tail keywords.

Paid Search Agency 62

Paid Search Agency Budget Programs B2B Marketing Ads 62

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Onalytica B2B

NOVEMBER 15, 2018

Instead stick to those that show an interest in joining – they’re the ones that are going to be great brand advocates, and potentially influencers in the long term. As ever, quality over quantity. As a rule of thumb, 10% of your workforce is a good place to start. Can all employees be influencers? Broadcasters.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Parse.ly

JULY 29, 2021

Table of Contents. Understand content marketing for top of the funnel. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. This is where top-of-funnel content comes into play. Understand content marketing for top of the funnel. Do your keyword homework.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59