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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

During this stage, it’s important to create content that educates and informs your audience, like blog posts. This is when you should start creating content , like whitepapers or webinars, that positions your products or services as a viable solution. Consideration. Ready to take your customer experience to the next level?

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How CCPA will Impact your Business & Privacy Operations

Valasys

Stepping into 2020, you may be baffled by the question, “How CCPA will impact your business & privacy operations?” CCPA stands for the California Consumer Privacy Act 2018 & is an act introduced by Ed Chau, to improve the methods of safeguarding the personal data of the customers residing in California (U.S.A).

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5 Tips For Scaling Content Creation

ClearVoice

As social media algorithms change and privacy updates threaten marketing attribution, more and more businesses are flocking to organic content. As you quickly discover, content marketing takes a lot of effort and involves a lot of different skill sets. What is content scaling? What are the benefits of scaling content?

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How Healthcare Marketers Can Prove Their Business Impact

Heinz Marketing

This includes understanding new privacy laws, such as GDPR, as well as staying on top of changes to advertising regulations. Knowing what is happening across the industry can be beneficial to your content strategy to attract the right personas, and stay compliant.

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3 recession-defeating marketing strategies

Martech

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Expect the same if the economy stutters. Watch the news every day.

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How to leverage intent and engagement in the buying cycle

Martech

Unlike first-party website engagement, intent signals are different in the sense that they are collected from third-party applications or a third-party content that I as a brand do not have access to,” he added. Our buyers are fairly tech-savvy and, more importantly, they’re privacy-conscious,” he said. Source: Hussam AlMukhtar.