SmartBug Media

SEPTEMBER 29, 2021

Schema markup, or structured data, is a snippet of code you add to your website pages that helps search engines better understand and define your content. Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). Review Google’s content guidelines.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

SmartBug Media

FEBRUARY 4, 2020

This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. Pull 1st-page-ranking domains for each of these topics. Calculate the number of times you rank divided by the number of total domains that are ranking.

SEO 96

SEO SERP Domain Analysis 96

SmartBug Media

DECEMBER 19, 2022

There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Oktopost

DECEMBER 5, 2022

Extend your content marketing reach. SEO and SMM work with content and can be effectively combined for content marketing. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Sharing content on social media provides that opportunity.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. This guide’s intention is to teach you how to use content to get more of these hardline conversions for your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

seo.co

OCTOBER 27, 2020

Google Sandbox — Table of Contents. + The Google Sandbox effect is a hypothetical effect that applies to new websites, preventing them from ranking in the top search results of queries related to their content, even if they have ample high-quality content and links to support high rankings. Source: Hubspot.

Google 116

Google Effectiveness Domain CAN-SPAM 116

Navigate the Channel

DECEMBER 7, 2022

Compelling content is a fundamental element, but what exactly is it and why does it matter to a site’s user-friendly feel? According to HubSpot, site structure is “integral to the success of your eCommerce business.” market shares, respectively,” according to HubSpot, sourcing from web technology surveys W3Techs. Woocommerce.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process. However, content creation is only the tip of the iceberg. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

SmartBug Media

OCTOBER 12, 2020

In the playbook, we’re identifying the key pain points of the new customer base you’re targeting, performing search engine keyword research, and proposing engaging content (e.g., Creating transparent content that supports the questions your buyers want answers to is a great way to strengthen your online presence.

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Vidyard

OCTOBER 27, 2019

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). Organic impressions — Impressions are when digital content appears on the screen of the user, and organic impressions are when that happens without a paid ad. Number of referring domains — These are websites that do the backlinking.

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

Hubspot

JULY 18, 2019

It's important to build a Google presence if you want your organization to succeed, and by increasing your rank among search results you're improving your online visibility and domain authority. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. 1 Top quality content. Provide Google with content that’s valuable and unique and it will reward you with higher rankings. Make sure you refresh your content regularly. 3 Backlinks.

Google 52

Google SERP Keywords Domain 52

Vidyard

OCTOBER 27, 2019

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), Why Use Video Marketing? Put Your Videos to Work Create, host, manage, and share your videos.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. It’s also about creating high quality content that people will want to read and share. So, while technical SEO is important, don’t forget the importance of good content!

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

APRIL 23, 2020

Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. Number of inbound linking domains. To improve domain authority. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love. Bounce rate.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

MARCH 20, 2018

There are several important decisions you need to make when bringing your content to an international audience. Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. Types of Domain Structure.

SEO 97

SEO Marketing Websites Optimization Domain 97

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” We use this tool to make sure Google can access our content, see what queries are driving visitors and links to our sites, evaluate mobile performance, and much more.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. When you blog for customers, you're not only providing useful content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

MAY 27, 2020

Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. Improve your SEO performance or SERP visibility by X%. Get X number of high-quality backlinks to relevant content from your guest posts. Write the post. Track your posts' results over time.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. 2017 - Sept. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

FEBRUARY 20, 2020

Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online. That's exactly what website indexing does in the context of search engine results pages (SERPs). Linked to from other pages on and off your site's domain.

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. What is SEO? Click “Save Changes” when you are done.

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Hubspot

NOVEMBER 2, 2018

But to boost your website’s domain authority and rankings, acquiring an influx of backlinks isn’t enough. This allows you to nix spammy, irrelevant, and low-quality domains from your site and strengthen your link profile. Then, choose your domain and press “Set up” under “Backlink Audit”. Read on to find out how.

Google 67

Google Tools SEO Domain 67

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

NOVEMBER 28, 2018

Content management system development (writing and building websites). The IP address for HubSpot is 104.16.249.5. While you can access a website using its IP address, most internet users prefer to use domain names or by going through search engines. Content Management System (CMS). Content Management System (CMS).

CMS Development 73

CMS Development Marketing Websites Work Management Industry CMS 73

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Think of each pillar page as a table of contents, where you're briefing your readers on subtopics you'll elaborate on in blog posts.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

NOVEMBER 20, 2018

Anchor text is the clickable, hyperlinked text on a website that links to other web pages on or off that domain. An example of anchor text is the following link to HubSpot’s homepage. Not having to worry about getting an exact match with your anchor text and a page’s topic also allows you to write your content as naturally as possible.

Lead Scoring 73

Lead Scoring Lead Ranking Domain Keywords 73

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Outgrow

MARCH 18, 2020

Previously, we have discussed tools that integrate with marketing giants like HubSpot and Zoho. With offerings like SEO optimization, SERP friendly blog, inbuilt blogging tools, and superfast site speed, your eCommerce is just a Google away for consumers. Oh wait, let us rephrase. Lightspeed For eCommerce.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )?

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Is your content easy to read? Really small.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Put the content quality in the heart of your strategy.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71