Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. What is the number one goal of content marketing? Take fear out of the equation.

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Televerde

APRIL 27, 2021

It not only helps you assess how many new customers you’re gaining, but it also reveals how well you’re meeting the needs of your existing clientele and builds customer loyalty. The Importance of Improving Customer Loyalty. Customer loyalty should be one of your primary business goals. Assess the demographics of these contacts.

Loyalty 75

Loyalty Word of Mouth Demographics Social Media 75

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

Advertising Agencies 116

Advertising Agencies Branding Brand Identity Marketing & Strategy 116

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience. 9 percent?!

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Content Standard

NOVEMBER 14, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Are we, perhaps unwittingly, sacrificing core tenets of effective content marketing in a scramble to weather the storm? So, how do we fix it? You’re a premium pet food brand.

Budget Programs 96

Budget Programs Content High Quality Lead Correlation 96

Martech

APRIL 19, 2024

Leverage customized audience segmentation Customized audience segmentation is the process of dividing a market into distinct groups based on specific demographic criteria. Cultural shifts , such as changes in demographics or societal norms, can alter consumer preferences within a local community. Economic conditions are crucial.

Advertisements 108

Advertisements Advertising Allocation Planning 108

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Customer demographics and purchase history to understand our customers’ preferences and behaviors, as well as to: Understand customers’ preferences and behaviors to deliver targeted marketing campaigns.

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

Mailmunch

MARCH 30, 2021

That is a case study of customer loyalty. The good news is that learning how to build customer loyalty is not difficult as it may seem, especially with a powerful tool called email marketing. What is customer loyalty & How to measure it? First, let’s start with the definition of customer loyalty. .

Loyalty 59

Loyalty eCommerce Email Marketing Ad Building 59

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. Here, we pull back the layers of the content marketing vs. traditional sales comparison so you can decide how to use each — or both simultaneously.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Litmus

SEPTEMBER 19, 2022

B2B and B2C customers don’t just think personalized content would be nice — they expect it. Over 75% of consumers indicated that personalized communications factored into their brand considerations — and a whopping 78% said personalized content would increase the likelihood they’d make another purchase. Loyalty program status.

Automation 93

Automation Top of Funnel Psychographics Loyalty 93

Salesforce Marketing Cloud

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. That’s where email segmentation comes in.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

ClearVoice

DECEMBER 19, 2023

What is a content strategy? A content strategy is the holistic plan you use and consult when including content creation as part of your overall marketing strategy. And no, “going viral” is not a content strategy.) (And no, “going viral” is not a content strategy.) Why is it important to have a content strategy?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. While 60% expect the same with demographics, user preferences and behavior.

Paid Search Agency 103

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 103

Martech

MARCH 19, 2024

The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. Over time, a better customer experience will encourage retention and strengthen loyalty.

Marketing AI 98

Marketing AI Conference Generation Loyalty 98

Marketing Insider Group

DECEMBER 29, 2020

Brand strategy, customer loyalty, and innovative technology are paramount. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. You can build powerful connections and profound loyalty by: Viewing your organization as a “human entity”. Customization produces brand loyalty.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Does your content alleviate a pain point?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Focus and Direction : Setting clear objectives provides your content marketing efforts with focus and direction.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Marketing Insider Group

MAY 31, 2023

During this stage, it’s important to create content that educates and informs your audience, like blog posts. This is when you should start creating content , like whitepapers or webinars, that positions your products or services as a viable solution. Consideration. Ready to take your customer experience to the next level?

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

illumin

APRIL 30, 2024

Simply put, geotargeting is the practice of delivering advertising content within a defined geographic boundary to customers who meet specified criteria. Geotargeted marketing also lets brands identify and target consumers based on certain demographics and behavior aside from just location. How does geotargeting work?

Cost Per Click 52

Cost Per Click Mobile Advertising Ad Frequency Privacy 52

Contently

JANUARY 11, 2023

A brand could remember the last item a repeat visitor bought and suggest a complementary product or offer a loyalty discount based on purchase history. The information could include demographic information, behavioral interactions with your brand site or product, social conversations, purchase history, and more. Don’t fret.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? Content Marketing Strategies That Avoid Discounting.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

ClearVoice

JULY 15, 2022

They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Baby Boomer demographics: Who are boomers? How to market to Baby Boomers: 9 content strategies to consider. Baby Boomers love video content.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. The modern CMO: Spearheads a unified content strategy: Break down silos and establish clear guidelines and a cohesive narrative that resonates across all channels.

CMO 85

CMO Enterprise Management Planning Work Management 85

seo.co

FEBRUARY 10, 2021

If you throw trademarked keywords into an ad without a good reason, your ad could be removed due to misleading content or poor quality. If a company sells similar products and services as yours, and if it’s targeting the same demographics , it’s ripe for brand jacking. If the SERPs are totally dominated by the brand’s own content?

Loyalty 116

Loyalty Branding Brand Identity SERP 116

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Binary Demand

FEBRUARY 23, 2024

Finally, to engage the evolving B2B buyer in the dynamic landscape of the B2B demand generation future , businesses should adapt strategies, offer personalized experiences, transparent content, and grasp the modern buyer’s digital journey. For instance, They aid clients in industry-specific email content.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works. What Is Technical Content Marketing?

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Product Planning 96

Content Standard

APRIL 2, 2019

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. Original research for content marketing takes the guesswork out of audience development. People Are More Complex Than Their Demographics.

Research 105

Research Content Marketing Paid Search Agency Content 105

Valasys

APRIL 16, 2024

Among the pioneering strides in generative AI, retrieval-augmented generation (RAG) represents a fusion of natural language generation and retrieval-based models, poised to redefine content creation in the contemporary digital era. What better method to elevate your digital footprint than by refining your content for search engine algorithms?

Marketing AI 40

Marketing AI Generation Dwell Content 40

Martech

FEBRUARY 22, 2024

Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content. It also means diving deeper into specific demographics by segmenting already niche markets.

Advertising Agencies 103

Advertising Agencies Advertisements Advertising Tactics 103

Convince & Convert

APRIL 6, 2016

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Brands that lag behind in the engagement race are the ones that continue to chase broad demographics rather than recognize the individuality of customers. Connecting Across Channels.

Loyalty 108

Loyalty Paid Search Agency Companies Purchase Intent 108

Martech

OCTOBER 18, 2023

Loyalty campaigns. or demographic-based segments. We have one dental-focused client for whom the easiest segment is whether or not they have kids; if they do, content tailored to dental health for kids’ and kids’ products works extremely well. Many brands do loyalty well, but translating it into email has gaps.

Personalization 115

Personalization Loyalty API eCommerce 115