Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Planning 110

Planning Content Work Management Custom Publishing 110

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Instead, successful media will become aggregators and editors of content, rather than creators.

Aggregators 100

Aggregators Blogger Media Curation 100

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Invest in success.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

BuzzSumo

FEBRUARY 6, 2018

Whether it’s because they’re drowning in jargon, seemingly irrelevant or just difficult to get your head round, these industries can find it tough to engage customers and get their message across. If you work in an area deemed to be “boring”, getting people sharing and talking about your content marketing can be a real challenge.

Content Marketing 103

Content Marketing Planning Content Ad Exchange 103

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

Scoop.it

OCTOBER 17, 2019

X tips on building your thought leadership with content marketing. If you’re ready to infuse more thought leadership into your content, here are some fundamental tips to get you started. It’s a magazine (more precisely, nine magazines) run by First Round Capital, a venture capital firm. Choose your angle.

Thought Leadership 47

Thought Leadership Curation Paid Search Agency Content 47

Contently

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. Porter has since grown to challenge its competitors and epitomize the movement of luxury retailers becoming publishers.

Trends 60

Trends Advertising Agencies Brand Identity Branding 60

Content Marketing Institute

MARCH 22, 2018

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. Lay the groundwork for deeper customer relationships. Click To Tweet.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Hubspot

OCTOBER 20, 2010

A very early adopter of online content, Yankee Magazine , the 75-year-old magazine has been publishing a favorite feature from its archives on its website every weekday. The magazine, which also publishes the Old Farmer's Almanac , boasts 350,000 subscribers. Content is the key.’’

Content 28

Content Buzz Custom Publishing Hubspot 28

Hubspot

MARCH 9, 2016

There are many newcomers to the digital media market: brands are creating content to promote loyalty and engage their audiences. Meanwhile, the loss of content distribution is inevitable. Whatever you do, don’t consider your company immune to the loss of content distribution. Here’s how.

Distribution 28

Distribution Paid Search Agency Companies Media 28

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Every month we release new data along with relevant insights on content distribution. March Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

ClearVoice

APRIL 15, 2021

This creates content and becomes part of the overall digital marketing strategy since it builds their expertise and reputation within their industry. Earned media also results in content that can be used for your website, social media, newsletters and beyond. Bottom line? It’s incredibly useful and gives a competitive edge. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs.

PR 69

PR Paid Search Agency Companies Public Relations 69

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. “Partnering the underlying content itself with a specific goal is key,” she says. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Optinmonster

APRIL 22, 2024

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity. Why Use Content Marketing to Generate Leads? The reverse is true, too.

Paid Content 95

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 95

Hubspot

JULY 13, 2018

Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. Quantitative research is concerned with data, and looks for relevant trends in the information that's gathered from public records. Focus Groups.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Content Standard

NOVEMBER 11, 2015

So why is it that so many brands today are still only engaging their audiences through basic, written content? Why aren’t more brands trying to reach their consumers through visual content or videos? And when some brands do experiment with video content, why are they only creating one video, leaving their viewers craving more?

Video Marketing 40

Video Marketing Brand Identity Branding Content 40

Contently

NOVEMBER 22, 2016

But few of those niches offer as much value as content marketing. Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. ” “The line between publishers and agencies is eroding.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Content Standard

NOVEMBER 11, 2015

So why is it that so many brands today are still only engaging their audiences through basic, written content? Why aren’t more brands trying to reach their consumers through visual content or videos? And when some brands do experiment with video content, why are they only creating one video, leaving their viewers craving more?

Video Marketing 40

Video Marketing Brand Identity Branding Content 40

Hubspot

JULY 21, 2010

If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. The Next Big Thing for Marketers: Social Magazines. Flipboard turns an iPad into a social magazine. 3 Reason Social Magazines Are Important to Marketers.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Content Standard

APRIL 9, 2016

Publishing a blog post? Building an enterprise content marketing strategy and pushing daily content out to a relevant audience? Publishing online content en masse is no easy process, even for experienced marketers—brand or media. Anyone can do that. To put it bluntly: Good luck. Expanding Media Footprints.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

ConvertKit

OCTOBER 21, 2020

7 types of content you can include in your newsletter. These days, the best news isn’t found in magazines or the newspaper, or even on the web. It’s no wonder: email newsletters are fast to put together, cheap to distribute, and you’ll never have to worry about gatekeepers or fickle social algorithms again. Jump ahead.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Hinge Marketing

MARCH 14, 2016

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. What is Content? Builds trust.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Outgrow

DECEMBER 20, 2022

And I was mostly just on bulletin boards and talking, and that’s how I got customers. And then finally, I found some marketing groups and they explained that you have to have enough results to be statistically relevant. And I’d send it to all new customers. And then I did that with Google when they launched.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

Hubspot

MARCH 19, 2022

Pore through as much industry-relevant content as you can — whether that be through magazines, blogs, podcasts, or any other medium that can give you a fleshed-out picture of your market. Your offering needs to be producible at scale, and it has to be financially feasible for you to produce and distribute it consistently.

Business 65

Business eCommerce Godaddy Contact Marketing 65

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Marketing Insider Group

SEPTEMBER 5, 2023

Have you ever felt like you’re playing a never-ending game of darts with your content ideas, blindly throwing them and hoping they hit the mark? Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Set clear objectives.

Research 253

Research Content Marketing Work Management B2B Thought Leadership 253

ClearVoice

AUGUST 31, 2020

They are no longer experiences between people within your business and your customer. These employees also provide a far better customer experience. We see similar results in customers who feel a human connection and enjoy a great customer experience — they tend to purchase more, refer more, and consequently, become your loyal patrons.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Scoop.it

SEPTEMBER 7, 2023

That’s where content curation comes in. Content curation is the process of selecting and organizing information from various sources to present to your audience in a meaningful way. Why Is Content Curation Important? Curated content can help these businesses stay relevant to their current clients and attract new ones.

Curation 78

Curation Marketing AI Process RSS 78

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Contently

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. A few years ago, the search giant launched Think With Google, a content hub for marketers and business owners. “It’s

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199