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Trending Sources

The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. Content Publishing Tools. Content Distribution Tools.

Ask a Content Guy: Where Should I Distribute My Content Marketing?

Contently

Welcome to your monthly edition of “Ask a Content Guy,” in which I answer all of your most pressing content questions and try to incorporate as many GIFs as possible. Last month, I covered what content metrics really matter , and the month before that I decoded some game-changing marketing buzzwords. But is it a better strategy than creating content? here.'>

Should You Pay for Content Distribution?

Hubspot

As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. But, after vehement denial, mini breakdowns and tearful calls to our moms, we content creators have had to accept a difficult truth: Our talent alone isn’t always enough to generate leads. 5) Outbrain
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Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. content. Look for.

Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

But you can break through the clutter by providing valuable content that effectively attracts, reaches, and engages your audience—educating them rather than advertising to them. Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery.

Why Publishers Are a Huge Threat to Ad Agencies

Contently

But few of those niches offer as much value as content marketing. Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. This system lets media specialists work on content plans while digital experts tailor web offerings. It’s time to move on.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. If you're ready to take your content process to the next level, you could realize significant opportunities if you leverage your time, effort, resources and content. A Multi-Purpose Publishing Process. Give the content away.

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

There are many brand publishers vying for the attention of consumers. How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. Here is the process I would go through to help this marketing professional navigate in a crowded content market. A big question. What is the story?

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. content. Look for.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” The fragmentation of content channels that occurred with the internet (everyone is a publisher!)

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7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. The talent on my team is rare, and simply can’t be distributed to every marketing team in a company of 10,000 marketers and 7,000+ products. Content strategist. Analyst.

What is the future of blogging?

grow - Practical Marketing Solutions

If you’re not following him and his content properties, go do that right now because hes is one of the most unique and valuable thinkers on the web. These characteristics (tags, comments, share buttons, links, subscription buttons and more) have all been adopted by mass publishers. It’s long-form written content. Long-form content will be dead when reading is dead.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Create and source user-generated content fast with simultaneous collaboration.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. content. Look for.

Content Marketing on a Shoestring Budget: Distribution

Marketing Action

Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last post, I covered Carolyn Goodman’s tips for generating outstanding content; you can check that out here. No matter how big or small your marketing campaign is, always make sure you’ve covered the most basic technicalities of content promotion.

This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands

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based Content Marketing Show and plans for redeploying it in a new format. Next, we turn our attention to two articles that claim to reveal the problems content marketers face – while offering no advice on how to solve them. Rants and raves include Purina’s stagnant puppy-care microsite and a fascinating perspective on customer experiences and content marketing. billion.

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and buy from brands today. The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. By Krista LaRiviere, {grow} Community Member.

Four levels of B2B content sharing: Publishing isn't everything

Reputation to Revenue

Consistently creating engaging content is one of those programmatic challenges that strikes fear in the hearts of many B2B marketers looking to take more advantage of social media. Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix. Four Levels of Content Sharing. anxious to share the content wealth. Do you agree?

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem. ROI versus relevance.

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.

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The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

People used to carefully read my posts and leave lots of relevant comments, even those who hated my guts. Social media has become a dead end for content. The power shift away from content creators. ” My view: The author is suggesting that content that is not seen and shared is powerless, the primary theme of my book The Content Code. So much has changed.

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Are publishers and marketers making a mistake leveraging Instant Articles? Maybe. Here's why.

Choosing the Best Big Social Networks for Publishers

Hubspot

With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. Targeting on Twitter is a little more limited, which may reduce ad reach for publishers in a niche industry.

The Loss of Content Distribution: What’s Happening and What Media Companies Can Do

Hubspot

There are many newcomers to the digital media market: brands are creating content to promote loyalty and engage their audiences. Meanwhile, the loss of content distribution is inevitable. Whatever you do, don’t consider your company immune to the loss of content distribution. Create a strong content recommendation system with related articles. Here’s how.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. You’re losing customers! email marketing.

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A new process to quantify content marketing success

grow - Practical Marketing Solutions

This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. This represents the most profound competitive issue for any organization today: How do you stand out from this noise and maintain valuable mindshare with your customers? Traffic? Sales?

2017 Content Summit: How Buying Committee Research Impacts Your Lead Generation Strategy

NetLine B2B Marketing

The 2017 Content Summit is a 5-day virtual conference, dedicated to sharing the most effective B2B content marketing strategies and lead generation tactics. More than 50 video sessions were showcased covering a collection of topics geared towards helping marketers take their content to the next level to drive lead generation success. Million Content Downloads Tells Us.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. And it will require content marketers to get pretty damn good at showing ROI. Content Marketing

How a Newsroom Approach Helps Barclays Publish at the Speed of News

Contently

In the past, the company took an average of six weeks to ideate, produce, and release a piece of content. In a highly regulated industry like finance, the creative process—including approval—can often lead to suffocating bottlenecks that ruin the effectiveness of content marketing. In just one week, the newsroom created 18 pieces of content in the wake of the Brexit vote.

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

Convert Prospects to Customers with the Right Content at the Right Time

It's All About Revenue

Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. According to the latest studies 76% of B2C marketers and 88% of B2B marketers claim to be using content marketing. Strategic Approach At its highest level, content marketing needs to be aligned with company and marketing strategies.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.

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Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. Content Gaps.

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This Week in Content Marketing: Homeless Media’s Huge Opportunity, Big Risk

Junta 42

In this week’s episode, Robert and I discuss GE’s decision to slash prime-time TV advertising so it can focus on better-performing branded content on live TV shows. Finally, we love John Bell’s excellent list of the ways in which marketers can justify their investment in content marketing. Content marketing in the news. RECOMMENDED FOR YOU: Is Print Still Relevant?

Six Arguments Against Content Shock

grow - Practical Marketing Solutions

Today, I am going to address some of the primary responses to my recent post on Content Shock. As this crunch intensifies and the cost to enter and compete in this field increases, content marketing as we know it may not be an economically viable option for some businesses. Content in some form will always be part of a marketing strategy. Geographic relevance. 12 hours?

Why you need to obsess about content saturation

grow - Practical Marketing Solutions

” Defining exactly where you have an opportunity to maneuver in a competitive marketplace more or less dictates your strategy, and when it comes to content marketing, information density is the primary consideration in maneuverability. Consistently produce a volume of quality, helpful material aimed at a relevant audience (or persona). Determining content saturation.

B2B Marketers Lose with Inbound Only Strategies

NetLine B2B Marketing

B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. You’ve created content, published it in the “Resources” section of your website, gated the content to capture leads, and now you’re done…wrong. Put in very simple terms: Attracting potential customers to your brand and/or website. WHAT IS CONTENT SYNDICATION?

5 Common Content Syndication Mistakes

The Point

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1. Publishers and ad networks vary to the extent they allow you to filter leads.

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