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Ask a Content Guy: Where Should I Distribute My Content Marketing?


Welcome to your monthly edition of “Ask a Content Guy,” in which I answer all of your most pressing content questions and try to incorporate as many GIFs as possible. Last month, I covered what content metrics really matter , and the month before that I decoded some game-changing marketing buzzwords. But is it a better strategy than creating content? YouTube.

Should You Pay for Content Distribution?


As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. But, after vehement denial, mini breakdowns and tearful calls to our moms, we content creators have had to accept a difficult truth: Our talent alone isn’t always enough to generate leads. What’s Next?

Content Shock is here. Now what?

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About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

28 Super Easy Tips on How to Promote Your Content

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Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online. Promote Your Content On Social Media. Promote Your Content To Your List(s).

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. content. Look for.

Content Marketing on a Shoestring Budget: Distribution

Marketing Action

Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last post, I covered Carolyn Goodman’s tips for generating outstanding content; you can check that out here. No matter how big or small your marketing campaign is, always make sure you’ve covered the most basic technicalities of content promotion.

What is the future of blogging?

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If you’re not following him and his content properties, go do that right now because hes is one of the most unique and valuable thinkers on the web. These characteristics (tags, comments, share buttons, links, subscription buttons and more) have all been adopted by mass publishers. It’s long-form written content. Long-form content will be dead when reading is dead.

This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands

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based Content Marketing Show and plans for redeploying it in a new format. Next, we turn our attention to two articles that claim to reveal the problems content marketers face – while offering no advice on how to solve them. Rants and raves include Purina’s stagnant puppy-care microsite and a fascinating perspective on customer experiences and content marketing. billion.

7 key roles in digital marketing


“What kind of team do you need to create outside-in marketing content?” But it has occurred to me since the talk that my team is somewhat unusual. I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. But let’s assume you do need to start from scratch to build a content marketing team from the ground up.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. content. Look for.

Are marketers getting lost in the Dark Funnel?

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The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and buy from brands today. The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. By Krista LaRiviere, {grow} Community Member.

The lost blogging monarchy, the defeat of links, and the war on social media

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People used to carefully read my posts and leave lots of relevant comments, even those who hated my guts. Social media has become a dead end for content. The power shift away from content creators. ” My view: The author is suggesting that content that is not seen and shared is powerless, the primary theme of my book The Content Code. So much has changed.

The uncomfortable state of content marketing metrics

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In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem. It sucked.

The Loss of Content Distribution: What’s Happening and What Media Companies Can Do


There are many newcomers to the digital media market: brands are creating content to promote loyalty and engage their audiences. Meanwhile, the loss of content distribution is inevitable. Whatever you do, don’t consider your company immune to the loss of content distribution. Create a strong content recommendation system with related articles. Here’s how.

Four levels of B2B content sharing: Publishing isn't everything

Reputation to Revenue

Consistently creating engaging content is one of those programmatic challenges that strikes fear in the hearts of many B2B marketers looking to take more advantage of social media. Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix. Four Levels of Content Sharing. anxious to share the content wealth. Do you agree?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. content. Look for.

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook


When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Are publishers and marketers making a mistake leveraging Instant Articles? Maybe. Here's why.

Choosing the Best Big Social Networks for Publishers


With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. Targeting on Twitter is a little more limited, which may reduce ad reach for publishers in a niche industry.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. You’re losing customers! email marketing.

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A new process to quantify content marketing success

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This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. content marketing measurement process. Publishing content is no longer the finish line – it is the starting line.  Evaluation of content density in your vertical.

How Does Content Marketing Help with SEO?


Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.

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This Week in Content Marketing: Homeless Media’s Huge Opportunity, Big Risk

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In this week’s episode, Robert and I discuss GE’s decision to slash prime-time TV advertising so it can focus on better-performing branded content on live TV shows. Finally, we love John Bell’s excellent list of the ways in which marketers can justify their investment in content marketing. Content marketing in the news. RECOMMENDED FOR YOU: Is Print Still Relevant?

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. And it will require content marketers to get pretty damn good at showing ROI. Content Marketing

Convert Prospects to Customers with the Right Content at the Right Time

It's All About Revenue

Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. According to the latest studies 76% of B2C marketers and 88% of B2B marketers claim to be using content marketing. Strategic Approach At its highest level, content marketing needs to be aligned with company and marketing strategies.

The future of content marketing strategy

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In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

This Week in Content Marketing: 2017 Content Marketing Predictions

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In this very special episode of #ThisOldMarketing, Robert and I make our content marketing predictions for 2017. If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. . 1.    Content marketing predictions sure to come true. HANDPICKED RELATED CONTENT: Put More Creativity in Your Content Creation: Automate. Sponsor (43:00).

B2B Marketers Lose with Inbound Only Strategies

NetLine B2B Marketing

B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. You’ve created content, published it in the “Resources” section of your website, gated the content to capture leads, and now you’re done…wrong. Put in very simple terms: Attracting potential customers to your brand and/or website. WHAT IS CONTENT SYNDICATION?

This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising

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In this week’s episode, Robert and I discuss the latest example of venture capital firms’ growing interest in content marketing technology – a major round of funding for ScribbleLive. Content marketing in the news. Number Crunch: How a Content Marketing Platform Saves Time and Money : Time is work is money. How much time can a content marketing platform really save you?

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. Content Gaps.

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18 of the Best Content Marketing Strategy Guides of 2013


Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.

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This Week in Content Marketing: Like It or Not, Advertising Is Booming

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In this week’s episode, Robert and I discuss one author’s slightly skewed definition of content marketing and debate what it really is. We also ponder if all social media is really just advertising and how publishers can benefit from revenue stacks. Rants and raves include Mad Men  and the wildly exaggerated (again) death of publishing. Content marketing in the news.

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Why you need to obsess about content saturation

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” Defining exactly where you have an opportunity to maneuver in a competitive marketplace more or less dictates your strategy, and when it comes to content marketing, information density is the primary consideration in maneuverability. Consistently produce a volume of quality, helpful material aimed at a relevant audience (or persona). Determining content saturation.

Six Arguments Against Content Shock

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Today, I am going to address some of the primary responses to my recent post on Content Shock. As this crunch intensifies and the cost to enter and compete in this field increases, content marketing as we know it may not be an economically viable option for some businesses. Content in some form will always be part of a marketing strategy. Geographic relevance. 12 hours?

5 Common Content Syndication Mistakes

The Point

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1. Publishers and ad networks vary to the extent they allow you to filter leads.

The art and science of developing an enterprise content strategy

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There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Kevin Green explains how he leads one of the most complex content-juggling acts in the business world.

How a Newsroom Approach Helps Barclays Publish at the Speed of News


In the past, the company took an average of six weeks to ideate, produce, and release a piece of content. In a highly regulated industry like finance, the creative process—including approval—can often lead to suffocating bottlenecks that ruin the effectiveness of content marketing. In just one week, the newsroom created 18 pieces of content in the wake of the Brexit vote.

3 Features Content Marketing Technology Needs to Provide

It's All About Revenue

The same principle is applicable to content marketing. In fact the same principle applies two-fold when it comes to content marketing. First off you can't just create and blast out content just for the sake of creating and blasting content. It has to be right content to the right person at the right time. And the content needs to be fresh and new.

Content Marketing Is The Only Marketing Left

B2B Marketing Insider

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. talked about how content marketing, storytelling and brand publishing are more than just buzzwords.

Why Content Marketing?


We’re often asked, as an organization, what’s our position on content marketing. I’ve written this post to share some broad principles and our approach. The content marketing opportunity. We no longer need a middleman in the form of old-guard trade/media publishers that sell access to a “rented” audience through advertising to connect us to our customers.

Assess Your Content Marketing Maturity Level [Infographic]

It's All About Revenue

Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive landscape. When customers receive content they value and appreciate, they are more likely to convert. Content Marketing Content Planning