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Should You Pay for Content Distribution?

Hubspot

As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. But, after vehement denial, mini breakdowns and tearful calls to our moms, we content creators have had to accept a difficult truth: Our talent alone isn’t always enough to generate leads. What’s Next?

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online. Promote Your Content On Social Media. Promote Your Content To Your List(s).

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

But you can break through the clutter by providing valuable content that effectively attracts, reaches, and engages your audience—educating them rather than advertising to them. Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

There are many brand publishers vying for the attention of consumers. How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. A big question. Here is the process I would go through to help this marketing professional navigate in a crowded content market. Define the message.

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What is the future of blogging?

grow - Practical Marketing Solutions

If you’re not following him and his content properties, go do that right now because hes is one of the most unique and valuable thinkers on the web. These characteristics (tags, comments, share buttons, links, subscription buttons and more) have all been adopted by mass publishers. It’s long-form written content. Long-form content will be dead when reading is dead.

Content Marketing on a Shoestring Budget: Distribution

Marketing Action

Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last post, I covered Carolyn Goodman’s tips for generating outstanding content; you can check that out here. No matter how big or small your marketing campaign is, always make sure you’ve covered the most basic technicalities of content promotion.

This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands

Junta 42

based Content Marketing Show and plans for redeploying it in a new format. Next, we turn our attention to two articles that claim to reveal the problems content marketers face – while offering no advice on how to solve them. Rants and raves include Purina’s stagnant puppy-care microsite and a fascinating perspective on customer experiences and content marketing. billion.

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and buy from brands today. The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. By Krista LaRiviere, {grow} Community Member.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. If you're ready to take your content process to the next level, you could realize significant opportunities if you leverage your time, effort, resources and content. Multi-Purpose Publishing Process. Extend the life of the content.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

The Loss of Content Distribution: What’s Happening and What Media Companies Can Do

Hubspot

There are many newcomers to the digital media market: brands are creating content to promote loyalty and engage their audiences. Meanwhile, the loss of content distribution is inevitable. Whatever you do, don’t consider your company immune to the loss of content distribution. Create a strong content recommendation system with related articles. Here’s how.

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

People used to carefully read my posts and leave lots of relevant comments, even those who hated my guts. Social media has become a dead end for content. The power shift away from content creators. ” My view: The author is suggesting that content that is not seen and shared is powerless, the primary theme of my book The Content Code. So much has changed.

Convert Prospects to Customers with the Right Content at the Right Time

It's All About Revenue

Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. According to the latest studies 76% of B2C marketers and 88% of B2B marketers claim to be using content marketing. Strategic Approach At its highest level, content marketing needs to be aligned with company and marketing strategies.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. And it will require content marketers to get pretty damn good at showing ROI. Content Marketing

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. mentality, developing a nuanced content studio that. content efforts, building out cohesive strategies that. content output?

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem. It sucked.

Four levels of B2B content sharing: Publishing isn't everything

Reputation to Revenue

Consistently creating engaging content is one of those programmatic challenges that strikes fear in the hearts of many B2B marketers looking to take more advantage of social media. Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix. Four Levels of Content Sharing. anxious to share the content wealth. Do you agree?

This Week in Content Marketing: Homeless Media’s Huge Opportunity, Big Risk

Junta 42

In this week’s episode, Robert and I discuss GE’s decision to slash prime-time TV advertising so it can focus on better-performing branded content on live TV shows. Finally, we love John Bell’s excellent list of the ways in which marketers can justify their investment in content marketing. Content marketing in the news. RECOMMENDED FOR YOU: Is Print Still Relevant?

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Are publishers and marketers making a mistake leveraging Instant Articles? Maybe. Here's why.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. content. Look for.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. You’re losing customers! email marketing.

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3 Features Content Marketing Technology Needs to Provide

It's All About Revenue

The same principle is applicable to content marketing. In fact the same principle applies two-fold when it comes to content marketing. First off you can't just create and blast out content just for the sake of creating and blasting content. It has to be right content to the right person at the right time. And the content needs to be fresh and new.

This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising

Junta 42

In this week’s episode, Robert and I discuss the latest example of venture capital firms’ growing interest in content marketing technology – a major round of funding for ScribbleLive. Content marketing in the news. Number Crunch: How a Content Marketing Platform Saves Time and Money : Time is work is money. How much time can a content marketing platform really save you?

A new process to quantify content marketing success

grow - Practical Marketing Solutions

This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. content marketing measurement process. Publishing content is no longer the finish line – it is the starting line.  Evaluation of content density in your vertical.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. content. Look for.

Choosing the Best Big Social Networks for Publishers

Hubspot

With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. Targeting on Twitter is a little more limited, which may reduce ad reach for publishers in a niche industry.

This Week in Content Marketing: Like It or Not, Advertising Is Booming

Junta 42

In this week’s episode, Robert and I discuss one author’s slightly skewed definition of content marketing and debate what it really is. We also ponder if all social media is really just advertising and how publishers can benefit from revenue stacks. Rants and raves include Mad Men  and the wildly exaggerated (again) death of publishing. Content marketing in the news.

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The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. Content Gaps.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. content. Look for.

Assess Your Content Marketing Maturity Level [Infographic]

It's All About Revenue

Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive landscape. When customers receive content they value and appreciate, they are more likely to convert. Content Marketing Content Planning

Content Marketing Is The Only Marketing Left

B2B Marketing Insider

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. talked about how content marketing, storytelling and brand publishing are more than just buzzwords.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.

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Why you need to obsess about content saturation

grow - Practical Marketing Solutions

” Defining exactly where you have an opportunity to maneuver in a competitive marketplace more or less dictates your strategy, and when it comes to content marketing, information density is the primary consideration in maneuverability. Consistently produce a volume of quality, helpful material aimed at a relevant audience (or persona). Determining content saturation.

Six Arguments Against Content Shock

grow - Practical Marketing Solutions

Today, I am going to address some of the primary responses to my recent post on Content Shock. As this crunch intensifies and the cost to enter and compete in this field increases, content marketing as we know it may not be an economically viable option for some businesses. Content in some form will always be part of a marketing strategy. Geographic relevance. 12 hours?

5 Common Content Syndication Mistakes

The Point

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1. Publishers and ad networks vary to the extent they allow you to filter leads.

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How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Billion pieces of content shared. Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. Yesterday I presented to more than 600 attendees of the NewsCred # ThinkContent Webinar: “How To Plan And Build A Successful Content Marketing Strategy.” Map content to buyer journey.

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11 Key Questions to Ask When Creating a Content Marketing Strategy

B2B Marketing Insider

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts. Why are you creating this content and/or content hub?

Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

B2B Marketing Insider

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. taught myself SEO basics and used a list of target keywords to create and distribute stories on our latest research. Growth Hacker Content Marketing. That is growth hacker content marketing.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Kevin Green explains how he leads one of the most complex content-juggling acts in the business world.

Get the Biggest SEO Bang for Your Content Marketing Buck

B2B Marketing Insider

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive.

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