Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. Before you dive in, define your content hierarchy. Core topics.

Process 53

Process Optimization Curation RSS 53

Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process. However, content creation is only the tip of the iceberg. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Hubspot

DECEMBER 12, 2019

Adding the podcast to search results is going to affect content creators, SEO specialists, marketers, and perhaps most importantly, it will also likely have a major impact on podcasts. iTunes also has a hand-curated list such as "New & Noteworthy" where they can promote interesting new shows that have yet to gain a massive following.

Hubspot 99

Hubspot SEO Design SERP 99

nDash

JULY 26, 2022

Content marketing is three times more efficient than traditional lead generation strategies. And, in 2022, you can ask almost any marketing professional out there– 92% say that content is a valuable asset. With all the positive feelings surrounding content marketing, why are some businesses still struggling to see results?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . At its best, demand generation is thoroughly relevant to the pressing needs of the market today. Resource and tutorial pages.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An endless number of content ideas all on one page.” 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Be your content’s PR team.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day.

Newsletter 96

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 96

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Televerde

JUNE 22, 2021

With the right tools, you can focus your time on growing your business instead of curating content for social media. Automating your social media ensures you are posting the right content at the right time to reach your audience. Automation also cuts down on the slow content curation process.

Social Media 64

Social Media Automation Tools Personalization 64

Only B2B

FEBRUARY 4, 2020

An article published by Hubspot compiles, There are 3.8 A statistics published by Hubspot , states ‘Data suggests the ideal length of an email is between 50 and 125 words. Segmenting your list is an excellent way of ensuring that you only send relevant information to each of your subscribers. Do: Segment your list.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Compared to web copy, blog content is much longer. According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Vidyard

JULY 27, 2022

Download PDF Contents 1. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2 Something relevant to their role.

Template 73

Template Video Marketing Work Management FAQ 73

Golden Spiral

DECEMBER 30, 2021

When you search for a term or phrase on UberSuggest, you can see search volume, pages that rank highly on Google, and other content ideas. HubSpot recommends 2,100-2,400 words. If you can’t write enough rich content on your topic to exceed 1,000 words, you may need to go back to your outline or write a broader article.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

DemandBase

JULY 16, 2020

With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes. Let’s delve into these three types of content sources. 3 Types of Content Sources. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Vidyard

JULY 25, 2018

You can use them as a guiding light when you need to take a step back from your publishing strategy. In this post, we’ll look at examples and lessons from a wide variety of accounts including, National Geographic, Tom Hanks, HubSpot and The Rock. It all depends on how much content you can create or curate.

Social Media 94

Social Media Ad Building Branding Brand Identity 94

Scoop.it

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. Content curation allows you to add your voice to the conversation and provide your audience with only the most valuable information. What is Content Curation?

Curation 108

Curation Ethics Copyright Content 108

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

MARCH 31, 2011

Chapman, author of Content Rules , joins us for another episode of Inbound Now ! is the founder of DigitalDads.com, a marketing consultant and frequently speaks at industry events on the topic of content marketing. In the show we talk about: Why producing content for your market is more important than ever.

Curation 28

Curation Business Content Inbound Marketing 28

Outbound Engine

MARCH 3, 2020

Focus on Valuable, Shareable Content. As you gain a better understanding of your audience, it becomes much easier to find and create content that will inform or entertain. When your followers enjoy and appreciate the content you share, they’re more likely to pass it along to their friends, family, and colleagues.

Social Media 58

Social Media Curation Social Marketing Promotion 58

SmartBug Media

NOVEMBER 21, 2019

We live in an age where marketing automation tools (such as HubSpot and Marketo ) can make complex processes simple, taking legwork off your team to help drive additional revenue while making customers aware of all the opportunities they have with your company. This post was originally published in August 2017 and has been updated since.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Savvy B2B Marketing by the “Savvy Sisters” (@ savvy_b2b ) where you will find some amazing curated and created posts on B2B Marketing. Follow my friend @ noyesjesse.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Hubspot

JUNE 25, 2015

With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. Should you use Twitter or LinkedIn? Or maybe Facebook?

Social Networks 28

Social Networks Marketing Budget Best Practices Top of Funnel 28

Marketing Insider Group

MARCH 16, 2020

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads. Informative content demonstrates a brand’s authority.

Lead Scoring 301

Lead Scoring Lead Ranking Budget Programs Marketing Budget 301

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Table of Contents Hot Leads: What are they? This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content. Hot Leads: What makes them special?

Lead Ranking 52

Lead Ranking Lead Scoring Marketing Automation Services Work Management 52

Hubspot

SEPTEMBER 14, 2016

The publishing business model is undergoing a transformation. More and more digital content creators supplement their advertising dollars with revenue directly from the reader through “digital products” – for example, content behind a paywall (known as “paid digital memberships”), webinars, ecourses, ebooks, etc. Why the change?

Lead Ranking 63

Lead Ranking Content Mobile Advertising Lead Scoring 63

Marketing Insider Group

NOVEMBER 16, 2021

ITSMA made the 2020 an on-line virtual event, and transformed the content and experience to shorter days, ran their Marketing Excellence Awards first, and did the post-event workshops after the formal close of the core Marketing Vision virtual event. Thought Leadership is not a destination it is a journey.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

seo.co

JANUARY 10, 2022

Additionally, if your website has more video content, it will drive higher site traffic than text. This is because the audience finds video content more compelling and visually appealing than simple text. Video marketing is relatively more straightforward, too, as it just requires you to reformat the content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

seo.co

FEBRUARY 16, 2021

Additionally, if your website has more video content, it will drive higher site traffic than text. This is because the audience finds video content more compelling and visually appealing than simple text. Video marketing is relatively more straightforward, too, as it just requires you to reformat the content.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. How publishers navigate ‘b t briefs’ from agencies. What Ohio Butter Sculptures Can Teach Us About Improving Annual Content Packages.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Scoop.it

OCTOBER 23, 2018

The demand for companies to create quality content is at an all-time high—and it’s no surprise. If you’re creating mediocre or inconsistent content, you can’t stand out, and if you’re not creating content at all, there’s no way for your target audience to find you. Use content curation to empower your content strategy.

Curation 89

Curation Content Lead Ranking Lead Scoring 89

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Here are the five biggest trends you need to know.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

AUGUST 19, 2014

But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up.

Budget Programs 28

Budget Programs Tools Peer-to-peer Outreach 28