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The Secret of Using Emotional Headlines

Marketing Insider Group

Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. Reaching your audience and optimizing your content for conversion is as easy as understanding how to use emotional headlines. Key Takeaways.

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B2B Lead Generation Form Tactics for High-Quality Leads

The Lead Agency

This information becomes the bedrock upon which successful marketing strategies are built. Our Top Tip: Have fewer fields, but identify one or two specific questions to ask to ensure the leads are relevant. So, too, are deals like free trials or access to exclusive content. Our Top Tip: Just do it.

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8 Copywriting Techniques to Boost Email Conversions

Content Marketing Institute

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails. BtoBMagazine Click To Tweet. Use it to create two variations.

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The Foolproof Guide to Hiring Direct Response Copywriters Who’ll Make the Cash Registers Ring for Your DTC Brand (+ Our Curated List of Copywriters)

Convert

And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? Direct response copywriting compels the reader to take action now.

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How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

All of that sounds well and good, but what about those “writer’s block” moments when you can’t seem to come up with new email content ideas? We want to help you build confidence to send value-packed emails to improve your email content creation. The preview text is typically pulled from the first few lines of your email content.

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How to Create Copy for Instagram Stories

Anyword

And what makes these 24-hour pieces of content so compelling for marketers? While these short videos or fun photos may seem simple, there is indeed an art and strategy to creating effective content for your Instagram stories. Use the platform’s tools and features (and your stellar copywriting skills) to your best advantage.

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How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

All of that sounds well and good, but what about those “writer’s block” moments when you can’t seem to come up with new email content ideas? We want to help you build confidence to send value-packed emails to improve your email content creation. The preview text is typically pulled from the first few lines of your email content.