Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails. BtoBMagazine Click To Tweet. Use it to create two variations.

Copywriting 110

Copywriting Conversion Top of Funnel Urgency Marketing 110

Convert

JANUARY 16, 2023

And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? Direct response copywriting compels the reader to take action now.

Copywriting 52

Copywriting Curation Branding Brand Identity 52

Anyword

AUGUST 26, 2021

At each level, the ad copywriting style needs to change. As you will discover below, it takes a lot of skill and effort to generate the right type of sales funnel copywriting at each stage – unless you are aware of one important shortcut! In the awareness stage, the marketer attempts to turn prospects into leads.

Top of Funnel 52

Top of Funnel Copywriting Funnel Advertising Advertising Funnels 52

ConvertKit

MAY 14, 2019

All of that sounds well and good, but what about those “writer’s block” moments when you can’t seem to come up with new email content ideas? We want to help you build confidence to send value-packed emails to improve your email content creation. The preview text is typically pulled from the first few lines of your email content.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

ConvertKit

MAY 14, 2019

All of that sounds well and good, but what about those “writer’s block” moments when you can’t seem to come up with new email content ideas? We want to help you build confidence to send value-packed emails to improve your email content creation. The preview text is typically pulled from the first few lines of your email content.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

The Lead Agency

MARCH 17, 2024

This information becomes the bedrock upon which successful marketing strategies are built. So, too, are deals like free trials or access to exclusive content. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. It has to be clear, compelling, and convey a sense of urgency or benefit.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try. – Pete Docter.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

Anyword

NOVEMBER 21, 2022

And what makes these 24-hour pieces of content so compelling for marketers? While these short videos or fun photos may seem simple, there is indeed an art and strategy to creating effective content for your Instagram stories. Use the platform’s tools and features (and your stellar copywriting skills) to your best advantage.

Urgency Marketing 98

Urgency Marketing Copywriting Verticals Social Media 98

Anyword

AUGUST 12, 2021

In this blog series about copywriting formulas , we have examined so far the PAS and the 4 Cs in depth. The 4 Us get straight to the point when it comes to the main objective of any marketing message: “What’s in it for me?” The common tools to generate urgency are time-limited offers and discounts. Here’s how it works: Useful.

Copywriting 98

Copywriting Urgency Marketing Lead Scoring Lead Ranking 98

Anyword

NOVEMBER 21, 2022

Even in 2022, navigating Black Friday can be a daunting task for most marketers and advertisers. Like we mentioned in our post about how to master your Black Friday campaigns , there are a few creative tips and tricks that can set your holiday marketing materials apart from the rest. Black Friday Tips & Tricks. What are they?

Examples 98

Examples Urgency Marketing Best Practices Amazon 98

Stevens & Tate

MARCH 20, 2024

Use the LIFT model: This model helps refine your website’s value proposition by focusing on clarity, reducing user anxiety, minimizing distractions, and adding urgency where appropriate. Consolidate content and use clear, keyword-rich URLs: Streamlining your content and optimizing URLs can boost your SEO efforts.

Marketing Websites 82

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 82

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Bob Stone was a marketing giant and pioneer of the 1970s and 1980s who developed a direct-marketing formula , which works incredibly well for writing website copy.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Anyword

MAY 16, 2022

You’ve been hard at work creating content that helps your audience solve their problems, so what’s the best way to boost your article’s performance? Here, we’ll look into what makes a strong CTA, where they should live in your content, and of course, the best ones to use based on your content type. But which CTA works best?

Copywriting 90

Copywriting Landing Pages Urgency Marketing CTR 90

ClickZ

MAY 25, 2023

Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. Who’s right? Everybody, and nobody.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Anyword

MAY 5, 2022

Any publisher promoting content on Facebook, or other social platforms, knows that not abiding by the platform’s rules can have adverse effects on a campaign’s performance. If you take a look at the specific guidelines for each platform, you’ll see what particular words, phrases, images, and types of content are best avoided in ads.

CTR 98

CTR Copywriting Guidelines Urgency Marketing 98

Anyword

MARCH 2, 2022

Copywriters understand this and are very deliberate about word choice. But, through research, reading, and instinct, copywriters can guess which terms will catch the eye and produce the desired feeling. It’s been said that the core question of all marketing material is “what’s in it for me?” What Are Power Words?

Product 52

Product Urgency Marketing Copywriting Funnel Advertising 52

The Lead Agency

MARCH 17, 2024

This information becomes the bedrock upon which successful marketing strategies are built. So, too, are deals like free trials or access to exclusive content. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. It has to be clear, compelling, and convey a sense of urgency or benefit.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Optinmonster

FEBRUARY 12, 2024

Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. There are 2 factors at play.

Urgency Marketing 75

Urgency Marketing Conversion Lock-In Conversion Rate 75

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Anyword

AUGUST 12, 2021

In this blog series about copywriting formulas, we have examined so far the PAS and the 4 Cs in depth. The 4 Us get straight to the point when it comes to the main objective of any marketing message: “What’s in it for me?” The common tools to generate urgency are time-limited offers and discounts. Here’s how it works: Useful.

Copywriting 52

Copywriting Urgency Marketing Lead Scoring Lead Ranking 52

Anyword

MAY 17, 2022

At the very least, use your marketing email software to address your customers by name to get you started on the right path. People resonate with content that makes them feel something. And speaking of CTAs, it’s time to discuss which call-to-actions work best for different types of content. Positive Emotions.

Copywriting 93

Copywriting eCommerce Top of Funnel Urgency Marketing 93

Optinmonster

NOVEMBER 27, 2023

Do you need some stellar copywriting templates to push through writer’s block? As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Our list of copywriting templates and copywriting formulas is subdivided for easy navigation.

Copywriting 108

Copywriting Template Work Management Marketing Management 108

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Amidst this sea of information, the headline guides readers to the content that matters most. Are you looking for headline examples?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Anyword

JANUARY 4, 2022

Running an effective marketing campaign doesn’t have to be a complete guessing game. As marketers, we know a few tried and true strategies that help boost our performance. At the end of the day, we want our audience to feel something when they see our ads or pop-ups, and good copywriting will never leave a user feeling nothing.

Examples 98

Examples Planning Best Practices Paid Search Agency 98

Scoop.it

OCTOBER 7, 2021

Writing web copy is undisputedly challenging for every copywriter in the world. One common problem when writing copy is that copywriters often perceive messages from the perspective of a business rather than customers. After all, that’s the purpose of copywriting. Know your customers. Source: algorithmicglobal.com.

Marketing Websites 95

Marketing Websites Copywriting Buyer Personas Work Management 95

Anyword

AUGUST 23, 2021

AIDA is the last–but certainly not the least–powerful formula in our series on copywriting formulas. This AIDA is not an opera, but it may get people singing the praises of your copywriting! Of all the copywriting formulas, AIDA is especially good for a marketing message that leverages a call to action.

AIDA 52

AIDA Copywriting Urgency Marketing Paid Search Agency 52

Anyword

OCTOBER 12, 2021

Let me guess – you’re in marketing, are very busy, and now need to improve the response that you are getting from LinkedIn text ads. And that’s probably on top of all the writing and content creation that you need to do for other social media platforms, websites, apps, eBooks, and so on. Hint: We’ve saved the best one for the end.

Linkedin 98

Linkedin Ads CPC Cost Per Click 98

ClearVoice

JULY 14, 2023

What does this mean for email marketers? Why sales emails matter in marketing The primary objective of a sales email is to introduce a company’s products and services. Sales emails are integral to marketing for several reasons. This way, they can deliver personalized content that meets each customer’s unique needs.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

accelerate agency

NOVEMBER 3, 2020

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

ClearVoice

JANUARY 20, 2019

You keep tossing content at them, wondering when something will really speak to your audience. When a piece of content is successful, you’re excited — but you’re not really sure why it worked or how to replicate the effect with future content. You won’t be wasting time and effort on generalized content.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Anyword

MARCH 11, 2022

It’s every marketer’s nightmare to get stuck in the sea of special deals and discount codes, but don’t lose hope just yet. Nearly 78% of marketers have seen increased email engagement over the last 12 months. By now, most businesses use some form of email marketing to help spread the word about their product or service.

Promotion 98

Promotion Features Urgency Marketing Copywriting 98

Hubspot

OCTOBER 22, 2013

However, I believe if you take my advice and apply yourself a bit you can make meaningful copywriting contributions to your company’s inbound marketing efforts. Whether you’re performing the role of copywriter, in the classic sense, or creating content such as a blog post , your challenge is to persuade your reader.

Copywriting 28

Copywriting Content Peer-to-peer Urgency Marketing 28

SmartBug Media

JULY 9, 2021

Unfortunately, many marketers and business owners miss out on these conversion opportunities simply from not taking the time to create powerful CTAs. As you write your content, you keep personas in mind, and the same practice should be done for your CTA. Instead, they’ll receive content that is more tailored to their needs.

Ideal Customer Profiles 105

Ideal Customer Profiles Urgency Marketing Click Rate Sample 105

Brandpoint

JANUARY 30, 2019

As a marketer, it’s your job to provide a clear direction in your content so users have a smooth, easy experience and know exactly what actions to take. CTAs guide users to their desired destination, which most commonly includes the following actions: Downloading content. Sharing content on social media.

Top of Funnel 129

Top of Funnel Effectiveness Urgency Marketing Click Rate 129