Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. But generative AI hits differently and closer to home.

Marketing AI 116

Marketing AI Content Marketing Planning Ethics 116

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. AnswerthePublic Price : Free with limited access. ChatGPT Price : Free (for now).

Budget Programs 122

Budget Programs Process Tools Pricing 122

SmartBrief - Marketing

MAY 8, 2024

Some roles within the crisis team would include primary and secondary spokesperson for public and internal statements, who handles monitoring of the situation and reports back to the team, and team members responsible for creating and approving any content or statements needed to address the situation at hand.

Planning 72

Planning Effectiveness Public Relations Copyright 72

Content Standard

AUGUST 21, 2023

With generative AI investments primarily focused on content creation and customer experience, CMOs have a major stake in identifying how generative AI technology will and won’t be integrated into the enterprise roadmap. These tools allow users to generate content through an unstructured, conversational interface.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

Contently

MARCH 2, 2023

Five Tips for Keeping Social Reels Relevant for Brands To realize Reels’ potential to grow an audience, you need to produce content that treats Instagram users like friends (who could eventually become customers). When your Reels are on a schedule, it alerts the Instagram algorithm (read: social gods) that you have new content.

Relevance 201

Relevance Brand Identity Branding Verticals 201

Content Standard

SEPTEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

Kevin Indig

JUNE 19, 2023

link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. In a world where anyone can create content with AI, the big question is what still makes content valuable. Can I just read the content, please?

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Convince & Convert

AUGUST 21, 2015

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. Develop new content to answer those questions and put the most frequent objections to rest. ” This is a perfect source of content ideas.

Top of Funnel 161

Top of Funnel Work Management Marketing Management Copyright 161

Convince & Convert

FEBRUARY 18, 2016

Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Users are waking up to these infringements and beginning to assert their own rights to their content.

User-Generated Content 105

User-Generated Content Generation Copyright Content 105

Litmus

MAY 16, 2023

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. Since regulation is still in the works, we’ll have to content ourselves with common sense. First things first: vet your vendors.

Marketing AI 78

Marketing AI Email Marketing Practices Paid Search Agency 78

seo.co

FEBRUARY 25, 2021

If you’re like most of us with a website, you’ve got all the content optimized to be relevant and rank well in the search engines, except, the last thing you probably think about is your website’s footer. This can include information such as how you are not responsible for content posted on linked websites or posted by users.

Optimization 80

Optimization Marketing Websites Copyright Privacy Policies 80

Buffer

NOVEMBER 21, 2018

Here at Buffer, we think a lot about visual content. We’ve explored tools that help anyone create visual content. But there’s one question we get asked quite often: Where can you find free images that are high quality and cleared to use for your blog posts or social media content? What is public domain? Free Images.

Terms and Conditions 111

Terms and Conditions Copyright Domain Social Media 111

markempa

DECEMBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list. Email Heaven?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Predictive Response

NOVEMBER 23, 2022

In crafting any email templates, specifically newsletters and any company branded email content, it is important to make sure your entire email captures the attention of your reader. However, if properly designed your footer content can include a Call-To-Action that encourages your recipients to act on your message.

Privacy Policies 52

Privacy Policies CAN-SPAM Copyright Privacy 52

Convince & Convert

JANUARY 18, 2016

It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. For all my industry peers who face the daily challenge of keeping in mind all aspects of content creation, this list breaks down a content marketing process step-by-step. Credibility – Your content is trustworthy.

Content 79

Content Peer-to-peer User-Generated Content Copyright 79

Biznology

JANUARY 16, 2015

Review all of the content and images you’re using on your social media profiles and website. Change the copyright to 2015. Do you really want to be sending your email newsletter addressed to “Dearest Null?” No digital marketer wants to send newsletters to the wrong target buyers. Social media. Unsubscribe. Like this post?

Planning 80

Planning Copyright Copywriting Privacy 80

Sprout Social

JUNE 25, 2019

This means they have copyright protection, so you can’t do whatever you want with them. In digital content, the logo should be at least 24dp tall. Use the black and white version when the content is mostly black and white. It’s important to remember that social media icons are also the respective company’s registered trademarks.

Social Media 107

Social Media Media Guidelines Youtube 107

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. All that stuff?

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. It also helps to know that in the marketing world, copy is another word for content. Essentially, a copywriter is a content writer. How’s your content hygiene?

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Circle Studio

NOVEMBER 21, 2018

Breakpoints – The points at which a website’s content will adjust to accommodate various screen sizes to provide the user with the best possible layout to view content. Content Management System (CMS) – A software system that is used to control the content on your website. Some examples include WordPress and Drupal.

CMS Development 74

CMS Development Design Marketing Management Paid Search Agency 74

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Content Standard

DECEMBER 12, 2015

Location is a critical component of app data that can enhance user experience with more personalized, location-specific content. Will sharing location make app content more relevant and personalized? For more digital marketing ideas, subscribe to the Content Standard Newsletter.

Brand Identity 40

Brand Identity Branding Privacy Copyright 40

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

JULY 6, 2010

But the same content will not always work in both mediums. Content strategy needs to be considered and offers may need to be adjusted. Registration-required content is not always viewed favorably by social respondents. Social media can produce the same effect. So why are they complimentary? All rights reserved.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

US Data Corporation

SEPTEMBER 10, 2019

Custom Tailored Content. One of the main reasons you should consider cold emailing potential customers is because you have the capability to curate the content for the intended recipient. The content of your email will most likely differ depending on what particular set of individuals you’re targeting.

Email Marketing 40

Email Marketing Sales Qualified Leads CAN-SPAM Cold Calling 40

US Data Corporation

SEPTEMBER 10, 2019

Custom Tailored Content. One of the main reasons you should consider cold emailing potential customers is because you have the capability to curate the content for the intended recipient. The content of your email will most likely differ depending on what particular set of individuals you’re targeting.

Email Marketing 40

Email Marketing Sales Qualified Leads CAN-SPAM Cold Calling 40

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60