One topic that came up at each conference was the quality of the content presented by the various speakers. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Either way, as we b2b demand gen folks know, it's all about the content, so let's provide it. So while delivering valuable content, make the crowd smile. I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. And hmmm. MORE >>

Got a content-rich, informative website? Is your marketing value embedded within the content prospects see as valuable? Not sure I'm going to pick up the new iPhone just yet. I'm hearing about issues with the antenna, but I'm sure I'll have to make a decision when one of my daughters drops her phone into the pool this summer and I need to sacrifice my current iPhone as a replacement. It's been a tried-and-true pattern the past 3 summers. HD videos and true multi-tasking, just to name a few. What this means to me (and you) is its connection to Sales 2.0. Sales 2.0 Sales 2.0 MORE >>

them content that's useful to them in the ways they want to get it. MarketingProfs Digital Mixer kicked off yesterday with some great speakers. unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. mpdm if you missed it - enjoy - - [link]. MikeBarzacchini : "Viral video (and social media) is. like ROI: both can only be determined after the fact.". jaybaer : RT @jaygleaton : Assume. MORE >>

We focused first on content and blogging and then decided to dig deeper into SEO best practices. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Understand the value of Content. Content - - At every trade show I've attended in the past year the mantra "content is king" was heard over and over again. The only way to do that is through content. Budget time and resources to create content constantly. MORE >>

Was the content or offer valuable to the prospects?". In a perfect world, all of our marketing efforts work exactly to plan, don't they? Unfortunately, our world isn't perfect, and as great as our plans may seem at the beginning, sometimes they're going to fail. Sometimes, they're going to fail miserabley. But, much like a rising star in the boxing circuit, the victory comes not from how many times you get knocked down, but rather, how many times you can get back up. So in that regard, what do you do? What do you do when your outbound marketing efforts fall flat? Evaluate. Execute. MORE >>