Smashmouth Marketing

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Content Marketing: Accuracy, First Impressions and Demand Gen

Smashmouth Marketing

Guest post by Paul Simon , Sharper Content, @paulcontentman. As Michael Damphousse says, "Good content creates value. On the Internet, it's all about content, whether you have a product to sell, service to offer or leads to pursue. Are your content marketing efforts going to impact demand gen ? Guess what? You betcha.

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Focus.com is Creating Knowledge and Content and Running First Class Webinars

Smashmouth Marketing

The content value is huge, and the knowledge generated is phenomenal and growing daily. If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. The site is a community destination for business leaders to find and produce industry information, research, whitepapers and webinars.

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The Buyer’s Journey & Lead Generation with Green Leads CEO Mike Farrell

Smashmouth Marketing

In this episode of the Let's Talk Sales podcast, we talk about: The importance of content marketing. The need for a sales and marketing partnership on a buyer's journey. Intent leads and signals of movement. Making use of customer data and data platforms. Developing and training salespeople. Listen now!

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How To Use Intent Data To Find In-Market Leads, Podcast featuring Green Leads CEO Mike Farrell

Smashmouth Marketing

They’re searching for answers, reading content, and comparing options online. Plus, provide the most relevant content to address their pain points and guide their decision-making process. Using intent data for lead nurturing and content syndication. But they’re not contacting your salespeople for help.

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Top 5 Ways to Nurture Your Leads

Smashmouth Marketing

Once you do have everything primed and ready to go, and you have secured a great Content Syndication Agency to generate your high-quality MQLs, then it is time to start nurturing leads. Generate How-To Content: Maybe one of your leads needs a quick-fix, and you happen to have a solution for them. Top Ways to Nurture Your Leads.

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B2B and B2G/B2E (Govt/Edu) Lead Generation podcast FT Green Leads CEO Mike Farrell

Smashmouth Marketing

The five fundamentals of an effective content strategy. How can you take your lead generation to the next level? Listen below as Mike explains: - How to identify high-intent prospects and leads. - Four lead-generation tactics that you can implement tomorrow. TUNE IN NOW. powered by. Sounder.

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5 Content Marketing Mistakes to Avoid

Smashmouth Marketing

Everyone is into content marketing. Here are 5 mistakes to avoid while creating a content marketing strategy: 1. Content creation is too narrowly focused on a single buyer. Narrowly focused content tends to be out of step and misaligned with the reality of buying in most companies today. So listen up!

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