Smashmouth Marketing

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TOPO Sales Summit April 7-8, Join Me

Smashmouth Marketing

No fluff content Fun - I am the Funnelholic, it has to be fun. What’s the best content you have ever created? I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco. If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend. The agenda looks amazing and the attendees are basically everyone in SaaS. PERIOD.

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Five Content Marketing Mistakes to Avoid

Smashmouth Marketing

Everyone is jumping into content marketing. For this post, we asked some of the participants in the upcoming Keys to Content Marketing Virtual Summit on August 14 th to share the mistakes they see on the market today. Content creation is too narrowly focused on a single buyer. Narrowly focused content tends to be out of step and misaligned with the reality of buying in most companies today. The biggest drawback is that content then becomes non-shareable since it lacks relevancy to others. Companies create content for themselves not their buyer.

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Create great content. Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " And they did. personally may have benefitted by 1 or 2 a day. Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. Know your history. Intel.

SiriusDecisions Summit London Notable Quotes #sdsummit

Smashmouth Marketing

Marisa_Kopec: My content is on content, so I have a lot of content to share today ;) 60-70% of content goes unused. Marisa_Kopec The evolved marketing factory must be engineered to produce content to fuel inbound & outbound marketing. RichardEldh: The relationship with our clients and our prospects is as much digital as it is face to face, if not more.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

3 Great B2B Demand Gen Articles from Last Week

Smashmouth Marketing

It's amazing that there's so much great content out there surrounding demand generation and B2B sales and marketing! Fluff-Free Reasons Your Online Content Isn't Spreading. Garland shares some great thoughts as to why your content may not be as aflame as you'd like it to be. Whatever You Do, Don't Do This During a Sales Meeting. But, everything adds up.".

Be a B2B Tweeter, Not a B2B Twit

Smashmouth Marketing

It means you’ve got to be writing great content. The opportunity to have great content and data at my fingertips, throughout any part of my day, is exciting for me. Sometimes I think George Lucas just didn’t “get it” when he made the Star Wars prequels. You know, the “other” Star Wars movies? SHAMELESS. What does that mean for you?

Sales 2.0 Strategies: Demand Gen Lessons From the iPhone

Smashmouth Marketing

Got a content-rich, informative website? Is your marketing value embedded within the content prospects see as valuable? Not sure I'm going to pick up the new iPhone just yet. I'm hearing about issues with the antenna, but I'm sure I'll have to make a decision when one of my daughters drops her phone into the pool this summer and I need to sacrifice my current iPhone as a replacement.

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B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

Ardath spends a considerable amount of time discussing what she calls "Contagious Content," and with good reason - she understands the importance of content that spurs the prospect to move from reading to engaging. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? This list is the tip of the iceberg for you.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Smashmouth Marketing

We focused first on content and blogging and then decided to dig deeper into SEO best practices. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Understand the value of Content. The only way to do that is through content.

B2B Demand Gen Letter to Google: Real Time Search

Smashmouth Marketing

It will allow my prospects to find me in multiple different ways, and allow my real time content to be as valuable as my static content -- even if those searching aren't into Twitter or Facebook. If someone has already written about this, forgive me. But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Let it play out.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Let it play out.

MarketingSherpa Marketing Summit: Emily Salus of CollabNet on Lead Scoring

Smashmouth Marketing

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. She acts as the marketing operations liaison with the CollabNet sales team worldwide and contributes to messaging and content. This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

MarketingSherpa Marketing Summit, Emily Salus of CollabNet on Lead Scoring

Smashmouth Marketing

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. She acts as the marketing operations liaison with the CollabNet sales team worldwide and contributes to messaging and content. This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Although, see Jigsaw, below. million companies.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Although, see Jigsaw, below. million companies.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Raising their hand for an ebook shows interest, and coming back to the site several times for more content raises their interest (and hopefully your lead score), but when are they going to jump in the boat? Then there was the Google.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Raising their hand for an ebook shows interest, and coming back to the site several times for more content raises their interest (and hopefully your lead score), but when are they going to jump in the boat? thing.". Then there was the Google.

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

As we grew and gained experience with what worked and what didn’t in terms of messaging and website content, we began running enough campaigns that we wanted to automated them, and that’s where Genius Enterprise comes in. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work? sales genius

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

As we grew and gained experience with what worked and what didn’t in terms of messaging and website content, we began running enough campaigns that we wanted to automated them, and that’s where Genius Enterprise comes in. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work?

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

As we grew and gained experience with what worked and what didn’t in terms of messaging and website content, we began running enough campaigns that we wanted to automated them, and that’s where Genius Enterprise comes in. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Focus.com is Creating Knowledge and Content and Running First Class Webinars

Smashmouth Marketing

The content value is huge, and the knowledge generated is phenomenal and growing daily. If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. I've been participating with Focus.com as one of their contributing Focus Experts. The site is a community destination for business leaders to find and produce industry information, research, whitepapers and webinars. What's' behind the curtain? Also, kudos to the ON24 staff for sharing best practices. I've fallen victim to that before.

Demand Gen Freestyle Takeaways from Focus.com

Smashmouth Marketing

They want to be able to absorb content and let the decision take hold. Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. Focus.com makes the world's best business expertise available to everyone, and they often run roundtable discussions several times a week. Craig Rosenberg hosted the Demand Gen centered discussion, with a panel of Adam Needles of Left Brain Marketing , Cody Young of Reach Force , and Tom Searce of Searce Market Development and myself. It was a great discussion. Put some actual movement and effort behind the sentiment.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. Then utilize a number of free monitoring and content distribution tools such as Twitter , Tweetscan , Google Reader and FriendFeed to help you monitor and spread the word about your blog, community or social network group. What are your thoughts on that?

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. Then utilize a number of free monitoring and content distribution tools such as Twitter , Tweetscan , Google Reader and FriendFeed to help you monitor and spread the word about your blog, community or social network group. What are your thoughts on that?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Outbound Marketing Efforts Fail, Now What?

Smashmouth Marketing

Was the content or offer valuable to the prospects?". In a perfect world, all of our marketing efforts work exactly to plan, don't they? Unfortunately, our world isn't perfect, and as great as our plans may seem at the beginning, sometimes they're going to fail. Sometimes, they're going to fail miserabley. But, much like a rising star in the boxing circuit, the victory comes not from how many times you get knocked down, but rather, how many times you can get back up. So in that regard, what do you do? What do you do when your outbound marketing efforts fall flat? Evaluate. Execute.

Demand Gen Cloud: Funnels and Pipelines are Old School

Smashmouth Marketing

The influence of content and word of mouth jumps them from side to side to back and down again. Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. Buyers put themselves in the funnel where they want to be. They jump around.

B2B Demand Gen Week in Review July 12.16

Smashmouth Marketing

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. The originality of this type of content marketing is refreshing. The momentum Old Spice is creating goes beyond just “silly Web videos” They’re using remarkable content to capture brand awareness, eyes, and in the end, sales.". What did we miss?

Lead Gen Tips: How to Produce A Successful Webinar

Smashmouth Marketing

Initial Planning - Identify speakers, topics and goals of the webinar Messaging - Get all participants and constituents together to brainstorm messaging, expectations, schedule and action items Content Creation - Three weeks prior. Involve all participants in the content creation process and solicit comments constantly. Casual run-through with some designated critics that are not intimately involved with the content. Formal run-through with critics, refined content review and attempt at real-time flow and timing. Nigel Edelshain of Sales 2.0 Dry Run #1 - Week prior.

Lead Gen Tip: How to Produce A Successful Webinar

Smashmouth Marketing

Initial Planning - Identify speakers, topics and goals of the webinar Messaging - Get all participants and constituents together to brainstorm messaging, expectations, schedule and action items Content Creation - Three weeks prior. Involve all participants in the content creation process and solicit comments constantly. Casual run-through with some designated critics that are not intimately involved with the content. Formal run-through with critics, refined content review and attempt at real-time flow and timing. Nigel Edelshain of Sales 2.0 Dry Run #1 - Week prior.

B2B University: Top 15 Tweets

Smashmouth Marketing

We hear this one at every conference: stephanietilton : content creation critical to lead nurturing #B2BUniversity. Today's B2B University, sponsored by Silverpop, was a great turnout. My estimate was 150 or so. Great networking and information sharing. Glad to have met everyone I met. If we didn't meet but you wanted to.shoot me a message. During the session (despite the wireless being up and down all afternoon) I collected what I thought were the top 20 tweets from the crowd: Chris_Snell : Rnd.2 Mike @damphoux (sorry!) MarketingProfs : Why isn't it "marketing & sales" v. priority?

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MarketingSherpa Marketing Summit: Top Posts from Day 2

Smashmouth Marketing

NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09. viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. SO leverage content, and find inexpensive ways to produce. BabcockJenkins : RT @viewstream : #sherpab2b09 @juliewisdom Top 4 Content Mediums For B2B: 1: video, 2: white papers, 3: ondemand webcasts, 4: case studies. LaBergeLLC : Acoustics By Design -Great example of using blogging to add SEO content for your web site. mvolpe : I agree!! sherpab2b09. sherpab2b09. link] #sherpab2b09.

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MarketingProfs Digital Mixer: Top 20 Tweets #mpdm

Smashmouth Marketing

them content that's useful to them in the ways they want to get it. MarketingProfs Digital Mixer kicked off yesterday with some great speakers. unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. mpdm if you missed it - enjoy - - [link]. MikeBarzacchini : "Viral video (and social media) is. like ROI: both can only be determined after the fact.". jaybaer : RT @jaygleaton : Assume.

MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

RoyHP : Collaborate with Data Analysts: 4 Strategies to Improve Relationships with IT [link] MarketingSherpa mvolpe : "design your website first for search engines" use the free tool www.WebsiteGrader.com to check how you are doing #sherpab2b09 NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09 mvolpe : I agree!! kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09 viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive.