Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

Marketing Insider Group

JUNE 26, 2023

Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons. Key Takeaways: The top disadvantages of AI include a low ROI, as well as unimaginative and emotionless content. The more complex the task, the harder it is to get passable results. Image Source 3.

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Marketing AI Ethics Long Tail Marketing Opt-out 274

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Vision Edge Marketing

MARCH 19, 2024

While AI can process vast amounts of data and generate highly sophisticated outputs, human creativity is driven by emotions and experiences that no machine can replicate. In this way, AI contributes a digital tile to the evolving need for more personalized customer experiences. A unique attribute of the human mind is imagination.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Webbiquity

AUGUST 30, 2022

Some past content contributors may have approached SEO differently than you do today—or may not have considered it at all. Once you’ve taken care of those tasks, here are three more tactics you can use with target keywords to improve ranking and increase organic search traffic. (Or, Image credit: Oleksandr Pidvalnyi on Pexels.

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Keywords Tactics SEO Tagging 346

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight.

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

Martech

JANUARY 19, 2024

The professor went on to say that, as a result, he and other professors, are more lenient when it comes to plagiarism. The point of view the professor expressed seemed similar to the current state of AI content generators. We are at the beginning of what will be a long road of generative AI tools producing content.

Marketing AI 101

Marketing AI Rules Copyright Generation 101

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Contently

APRIL 13, 2023

to understand how they could help me produce better content. For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As

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Generation API Webinar Metrics FAQ 150

Marketing Insider Group

JULY 7, 2021

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Effective SEO and PR integration creates more ongoing organic traffic that has real value for the company. Why Companies Need PR and SEO.

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PR SEO Lead Scoring Lead Ranking 324

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. Guest post by Eduard Klein.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. I center this approach on ChatGPT because that makes it more accessible and more easily understood since that’s what most people are using. It may take your organization months to cement more specific and in-depth AI-use policies and guidance.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Salesforce Marketing Cloud

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. It can be unpredictable, inaccurate, and at times can make things up.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Marketing Insider Group

SEPTEMBER 6, 2021

Audio marketing is currently a hot topic. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. It’s important for your company to put its best foot forward with its audio marketing collateral.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing?

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Customer Experience Matrix

MAY 2, 2021

The two big ones are: most of the work in deploying a CDP is in data collection, which includes identifying source systems, understanding their contents, deciding which elements to include, and defining transformations to make the data usable. The implicit assumption behind that recommendation is that buying is cheaper than building.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. Generally, if a user makes a request of a generative AI tool, they desire an output that appropriately addresses the prompt (i.e.,

Marketing AI 98

Marketing AI Generation Peer-to-peer Ad Frequency 98

Salesforce Marketing Cloud

OCTOBER 12, 2023

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. How can a generic LLM generate relevant outputs for your company? More on this later.) But where do you start?

API 138

API Generation Ad Building Paid Search Agency 138

NuSpark Consulting

AUGUST 8, 2023

In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. This allows marketers like Paul Mosenson to reach customers with personalized content, resonating with individual tastes and preferences.

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Marketing AI Advertisements Advertising Product 244

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. You can make smart decisions on how to apply these technologies and carefully edit its output to ensure it meets the brand’s standards. What’s the best way to put AI’s content capabilities in play? But generative AI hits differently and closer to home.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Contently

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. They’re busy — and content isn’t on their list of KPIs.

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SME Work Management Tips Content 143

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Technology, like art, stirs emotions and sparks ideas and discussions. Yet today, cloud computing is ubiquitous. What is the foundational layer?”

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Marketing AI Enterprise Management Work Management Marketing Management 109

Martech

FEBRUARY 15, 2024

This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers. We used an AI tool to profile buyers’ personalities to help a client narrow down the 17 personas that came from the product marketing group to 4 actionable personas.

Marketing AI 114

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 114

Vision Edge Marketing

MARCH 23, 2021

Market value. The measures you choose to provide insights will show how well a function, such as Marketing, Sales, Customer Success is contributing and bring value to the outcomes that function is expected to achieve. When you examine efficiency, productivity measures associated with outputs come to the forefront.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Contently

JANUARY 3, 2023

Generative AI allows machines to create content, including graphics and videos. It is creating new content at a rapid pace, not just consuming and processing existing content. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? Why does AI ethics matter?

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. Let’s get started!

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Marketing AI 94

Marketing AI Churn Rate Transparency Budget Programs 94

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. The more someone experiments, the more they learn.

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Marketing AI Examples Lead Scoring Lead Ranking 113

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

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Marketing AI Work Management Marketing Management B2B Thought Leadership 105

Heinz Marketing

NOVEMBER 21, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! Highly regulated industries and large companies are often more hesitant to allow ChatGPT.

Marketing AI 116

Marketing AI B2B Budget Programs CMO 116

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. As usual, the truth is more nuanced than the headlines suggest. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital.

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CMO Enterprise Management Planning Work Management 85

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Today, the outputs of ChatGPT are impressive in documentation areas.

Marketing AI 111

Marketing AI User-Generated Content Training Press 111

Martech

MAY 19, 2023

The marketing industry is no exception. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

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Marketing AI Marketing Qualified Leads Generation Copyright 144

SmartBug Media

DECEMBER 7, 2023

Marketing leaders who use AI can achieve real results. Wondering how to write awesome ChatGPT prompts for marketing? ChatGPT in Marketing: It's How You Wield It Making the most of AI starts with the right perspective. Setting Realistic Expectations You’ll hear a wide range of opinions about AI’s role in marketing.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Salesforce Marketing Cloud

DECEMBER 6, 2023

Knowing what paths a user might take and considering possible content variations can help inform designs. When we think about the tone and voice of our outputs, we can also use persona guidelines. When we think about the tone and voice of our outputs, we can also use persona guidelines.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. Q: You studied in São Paulo.

Work Management 94

Work Management eCommerce Budget Programs Marketing Management 94